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All Journal International Journal of Built Environment and Scientific Research Satwika : Kajian Ilmu Budaya dan Perubahan Sosial
Maria Regina Widhiasti
Universitas Indonesia
Arts Humanities Civil Engineering, Building, Construction & Architecture

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Indoor to outdoor: Transformation of Coffee Shops in Jakarta Azkiya Nisa; Maria Regina Widhiasti; Euis Puspita Dewi
International Journal of Built Environment and Scientific Research Vol 6, No 1 (2022): International Journal of Built Environment and Scientific Research
Publisher : Department of Architecture Universitas Muhammadiyah Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24853/ijbesr.6.1.17-32

Abstract

From the colonial period to the Covid-19 pandemic, coffee cafes in Jakarta have seen significant changes. Coffee shops as public places must adjust to the pandemic situation by reducing their operating activity to prevent the virus from spreading. This adaption process then prompts coffee industry participants to come up with ways to keep coffee consumption habits consistent, such as employing outdoor spaces that are similar to rural aspects in urban settings. This study will examine the transition of coffee shops in the new normal era of the Covid-19 pandemic, building on prior research on the meaning of traditional-modern coffee shops and the performance of interior design in coffee shops. In addition, this research aims at the meaning of open space and how it relates to consumption patterns. The research method used is a literature review with in-depth analysis in order to solve issues that are related to the subject. The findings reveal that the current open space trend is a negotiation between urban-rural and public-private places. This tendency, however, poses a dilemma in terms of the monetization of the artistic portrayal of rural components adopted by coffee shops in Jakarta.
Tren ngopi di Jakarta: Analisis rekomendasi kedai kopi pada akun Instagram Narita Pratiwi; Maria Regina Widhiasti
Satwika : Kajian Ilmu Budaya dan Perubahan Sosial Vol. 6 No. 2 (2022): Oktober
Publisher : Universitas Muhammadiyah Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22219/satwika.v6i2.21740

Abstract

Berdasarkan rekam jejak digital, jumlah kedai kopi di Jakarta mengalami peningkatan sejak tahun 2015. Peningkatan ini menjadi indikasi bahwa kedai kopi bukan hanya dijadikan sebagai tempat untuk menikmati kopi melainkan untuk bertemu teman, mengerjakan tugas, maupun untuk sekedar berfoto. Kedai kopi dijadikan sebagai ruang yang merepresentasikan tren pada gaya hidup urban. Artikel ini bertujuan untuk menganalisis tren ngopi di Jakarta, Bogor, Depok, Tangerang dan Bekasi dengan menyelidiki unggahan konten rekomendasi kedai kopi dari akun Instagram @jakartacoffeespot. Dengan menganalisis secara tekstual 262 unggahan @jakartacoffeespot dalam kurun waktu 2 tahun terlihat pola penamaan dengan campuran Bahasa Indonesia dengan bahasa asing yang menegaskan interaksi budaya global-lokal. Selain itu, hasil analisis menunjukkan hegemoni maskulinitas yang diartikulasikan melalui desain industrial dan warna gelap yang mendominasi gaya arsitektur kedai kopi di Jakarta dan sekitarnya pada kurun waktu 2019-2021. Dua temuan penelitian ini memperlihatkan identitas penduduk urban yang multikultural dan didominasi oleh karakteristik maskulinitas.   Based on digital track records, the number of coffee shops in Jakarta has increased since 2015. This is an indication that coffee shops are not only used as a place to enjoy coffee but a place to meet friends, do assignments, or just take pictures. Coffee shops are used as a space that represents trends in urban lifestyles. This article aims to analyze coffee trends in Jakarta, Bogor, Depok, Tangerang, and Bekasi by investigating the uploads of coffee shops recommendation contents from the @jakartacoffeespot Instagram account. By using textual analysis, 262 uploads of @jakartacoffeespot within a period of 2 years are analyzed. It is found that there are patterns of coffee shops’ naming using a combination of Indonesian and foreign languages. ​​This emphasizes global-local culture interactions. In addition, the analysis also shows the hegemonic masculinity which is articulated through industrial designs and dark colors that dominate the architectural style of coffee shops in Jakarta and its surroundings in the 2019-2021 period. The findings of this study show that urban societies are multicultural and dominated by masculinity characteristics.
Co-Authors Azkiya Nisa Euis Puspita Dewi, Euis Puspita Narita Pratiwi