Article Per Year (5 Year)
p-Index From 2019 - 2024
0.23
P-Index
This Author published in this journals
All Journal Jurnal Komunikasi Ikatan Sarjana Komunikasi Indonesia
Fadillah Anugrah Pertiwi
London School of Public Relation, Sudirman Park Jl. KH. Mas Mansyur Kav. 35, Jakarta 1022 - Indonesia
Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice

Published : 1 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 1 Documents
Search

 1 
The Body Shop's Preparedness for Post-Pandemic Survivability: The Participation in Society and Environmental Issues Filda Rahmiati; Fadillah Anugrah Pertiwi
Jurnal Komunikasi Ikatan Sarjana Komunikasi Indonesia Vol 7, No 1 (2022): Jurnal Komunikasi Ikatan Sarjana Komunikasi Indonesia
Publisher : Ikatan Sarjana Komunikasi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25008/jkiski.v7i1.533

Abstract

The existence of the Covid-19 pandemic has dramatically changed the conditions of the beauty industry. The beauty industry is a very interactive process with people trying, testing, and smelling the product. After the lockdown is enforced, like it or not, beauty products have to change direction into online selling. Online experience, sending out free samples, re-writing product descriptions, and improving images to encourage people to buy online. Additionally, the products offered should also be products that are safe to use, naturally-derived ingredients. Theory of Social Exchange Theory is used in this research to support the value chain of The Body Shop as a corporate campaign in society and environmental issues in pandemic.This research will emphasize one of the world's beauty products with the tagline "Enrich our Planet," The Body Shop. The method is qualitative research, where the researchers evaluate the Values Chain of The Body Shop. This study proves The Body Shop's readiness to face the post-pandemic survivability as posted strong revenue growth though during the Covid-19 pandemic. It can ensure that it survives because it pays great attention to society and its products' environmental issues.
Co-Authors Filda Rahmiati