Hafshah Shihah Kaaffah
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Clinatea Project: Kampanye Virtual dan Aksi Pembagian Olahan Bunga Telang di Masa Pandemi Asri Widyasanti; Aliya Zahra Thahira; Hafshah Shihah Kaaffah; Irgi Fikriansyah; Shofia Az Zahra Aulia
Empowerment : Jurnal Pengabdian Masyarakat Vol 5, No 03 (2022): Empowerment
Publisher : Program Studi Ilmu Hukum Fakultas Hukum Universitas Kuningan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25134/empowerment.v5i03.5263

Abstract

 Clinatea project is part of Padjadjaran University Olah Kreativitas dan Kewirausahaan course entitle "Education and Creation of Processed Butterfly Pea Flower as Immunomodulators during the COVID-19 Pandemic". Clinatea has two main agendas, the first agenda is online social campaigns by uploading educational content about the benefits and contents of the butterfly pea flower, how to process it, and various creations of the butterfly pea flower through Instagram media. Then the second agenda is social action which is carried out sporadically by four people at various points. This social action was carried out by distributing the processed product of butterfly pea flower, namely butterfly pea boba tea, to all groups of people, especially students and people around them. The purpose of this activity is to increase public awareness about the benefits of butterfly pea flower to increase body immunity during a pandemic. The benefit of this activity is educating and making people aware of the importance of maintaining, or even increasing body immunity during the COVID-19 pandemic, by processing the butterfly pea flower which is socialized on Instagram media. The achievements obtained from the social campaign are a total of 125 followers, a total of 233 likes, and reels content with more than 8,046 views within three months of the upload of the first content.. The social action was succeed with 40 packages of Clinatea butterfly pea boba tea provided. Proyek Clinatea merupakan bagian dari proyek mata kuliah Olah Kreativitas dan Kewirausahaan Universitas Padjadjaran yang bertemakan “Edukasi dan Kreasi Olahan Bunga Telang sebagai Imunomodulator di masa Pandemi COVID-19”. Clinatea memiliki dua agenda utama, yaitu kampanye sosial dalam jaringan dengan cara mengunggah konten edukasi perihal manfaat dan kandungan bunga telang, cara mengolah, dan ragam kreasi bunga telang melalui media instagram. Lalu agenda kedua yaitu aksi sosial yang dilaksanakan secara sporadis oleh empat orang di berbagai titik. Aksi sosial ini dilakukan dengan pembagian produk olahan bunga telang, yaitu teh boba bunga telang, pada seluruh golongan masyarakat, khususnya pelajar dan orang-orang sekitar. Tujuan dari kegiatan ini adalah meningkatkan wawasan masyarakat mengenai manfaat bunga telang untuk meningkatkan imunitas tubuh di masa pandemi. Manfaat dari kegiatan ini yaitu mengedukasi dan menyadarkan masyarakat tentang pentingnya menjaga, atau bahkan meningkatkan imunitas tubuh selama pandemi COVID-19 dengan cara pengolahan bunga telang yang disosialisasikan di media instagram. Capaian yang diperoleh dari kampanye sosial yaitu total pengikut 125, total likes 233, serta konten reels dengan 8.046 lebih penayangan dalam kurun waktu tiga bulan sejak diunggahnya konten pertama. Capaian aksi sosial ini berhasil membagikan 40 kemasan teh boba telang Clinatea.