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Aditya Wardhana
Universitas Telkom
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Mathematics Medicine & Pharmacology Social Sciences Other

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Journal : Journal of Social Science Utilizing Technology

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Social Media Followers Influence Banking Stock Prices In Indonesia Budi Rustandi Kartawinata; Aldi Akbar; Aditya Wardhana; Dyah Maharani
Journal of Social Science Utilizing Technology Vol. 1 No. 1 (2023)
Publisher : Yayasan Pedidikan Islam Daarut Thufulah

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55849/jssut.v1i1.592

Abstract

Background. Progress in a country can be seen from the development of the capital market, because the capital market plays a very important role in transforming and advancing a country's economy so that it grows and develops. Indonesia is a country known to be rich in natural resources, so the development of capital markets in Indonesia is a step towards sustainable economic development. Purpose. The purpose of this study is to determine the effect of social media on the economic, social and political sectors. Method. The research used is quantitative research with descriptive and verification research methods. Results. The result of this study is that the influence of the number of social media followers on the share price of banks in Indonesia shows a positive correlation between the two. In this context, banks need to utilise social media more effectively as a marketing tool, pay attention to reputation risk management, improve transparency and communication with investors, and strengthen the role of regulators in monitoring the impact of social media.. Conclusion. With this research, there is a finding that in the field of social media, there are variables that influence the financial sector, in this case, company finances, namely the number of followers of a social media platform will influence stock prices. This should be a concern for stakeholders in the business sector to pay attention to social media developments occurring in Indonesia
Co-Authors ADE RISNA SARI Affandy Agusman Aris Agne Nabilah Agnelia, Revina Anisa Aldi Akbar Ana Faizah Anisa Agnelia, Revina Arief Nuryana Budi Harto Budi Rustandi Kartawinata Cakranegara, Pandu Adi Dadang Sudrajat desi kristanti, desi Dg. Mapata Dien, Siphora Dyah Maharani Efendi Efendi Hartini Hartini Hartini, Hartini - Hendy Tannady Hendy Tannady Ilham Arief Irzan Soepriyadi Joko Ariawan Kristanty Marina Natalia N Lilik Suryaningsih Meutia Zakaria Miranda, Eliza Moch Arif Hernawan Nisrina Kamila Normiyati N Normiyati Normiyati Nurjannah Bando Pusponegoro, Erdina Hardiono D Rachmawaty Rachmawaty Rahmawati Rahmawati Revi Sesario Revina Anisa Agnelia Ricky Aditya Ryan Firdiansyah Suryawan Salma Nurhaliza Sapinah Sapinah Soegeng Wahyoedi Syah Putra, Syah Syahputra Syahputra Syahputra Syahputra Syarifuddin Sulaiman Tienni Mariana Simanjorang Zainuddin Iba Zeffan Daffa Fitra Haidar