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Improving Brand Image, Price and Promotion Through Consumer Purchase Decisions Waworuntu, Ahmad Yusdarwin; Hasan, Adnan
JURNAL MANAJEMEN BISNIS Vol 8 No 2 (2021): September - Manajemen Bisnis
Publisher : Pusat Penerbitan dan Publikasi Ilmiah Fakultas Ekonomi, Universitas Muslim Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33096/jmb.v8i2.822

The study was conducted to determine the impact of brand image, price, and promotion on product purchasing decisions in the Pangkajene, Indonesia. Using primary data from a survey of all consumers conducted during the January to November 2020 sales period. The data were analyzed using the Statistical Product and Service Solutions program; the results indicated that brand image, price perception, and promotion all had a positive and significant effect on product purchasing decisions. Additionally, it was discovered that promotion has a significant impact on purchasing decisions for brand products in Pangkajene, Indonesia.

PENGARUH PEMBERIAN KREDIT USAHA RAKYAT (KUR) TERHADAP PROFITABILITAS PADA PT. BANK RAKYAT INDONESIA CABANG PANGKEP Adnan Hasan
PAY Jurnal Keuangan dan Perbankan Vol 1 No 1 (2019): PAY Jurnal Keuangan dan Perbankan
Publisher : Program Studi Keuangan dan Perbankan

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (87.825 KB)

Penelitian ini bertujuan untuk menganalisis pengaruh pemberian kredit usaharakyat usaha rakyat (KUR) terhadap profitabilitas pada PT. Bank Rakyat IndonesiaCabang Pangkep.Data yang digunakan dalam penelitian ini adalah data sekunder dari laporankeuangan dengan menggunakan analisis data deskriptif dan modal regresi liniersederhana.Hasil penelitian yang dilakukan menggunakan aplikasi SPSS For Windowsmenunjukkan bahwa kredit usaha rakyat (KUR) berpengaruh positif dan signifikan, yangdimana kredit usaha rakyat (KUR) menunjukkan bahwa nilia t-hitung 4,935 > t-tabel2,262; dan tingkat signifikan sebesar 0,001, dimana tingkat signifikan tersebut lebih kecildari taraf signifikasi α = 0,05. Hasil penelitian ini didukung penelitian sebelumnya yangdilakukan oleh Setiawati (2015) dan Majid (2014) dalam penelitiannya menemukanbahwa secara parsial pemberian kredit usaha rakyat (KUR) berpengaruh positif dansignifikan terhadap Return On Asset (ROA).

Pengaruh Keberadaan Minimarket Terhadap Tingkat Pendapatan UMKM di Kabupaten Maros Nurasia Hamid; Adnan Hasan
YUME : Journal of Management Vol 4, No 2 (2021)
Publisher : Pascasarjana STIE Amkop Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37531/yum.v4i2.1051

AbstrakPenelitian ini bertujuan untuk mengetahui Pengaruh Keberadaan Minimarket Terhadap Tingkat Pendapatan UMKM pada Kelurahan dan Desa di Kecamatan Lau Kabupaten Maros. Data yang digunakan dalam penelitian ini adalah data primer berupa data yang didapatkan dari hasil wawancara. Sementara data sekunder berupa jumlah Minimarket yang ada di seluruh Kecamatan Lau Kabupaten Maros yang didapatkan dari Kantor Dinas Koperasi, UMKM dan Perdagangan (KOPUNDAG). Metode analisis dalam penelitian ini adalah menggunakan regresi linear sederhana, koefisien korelasi, dan koefisien determinasi, dengan perhitungan melalui SPSS versi 24. Hasil penelitian menunjukkan bahwa keberadaan Minimarket berpengaruh negatif dan tidak signifikan terhadap tingkat pendapatan UMKM pada kelurahan dan desa di Kecamatan Lau Kabupaten Maros. Kata Kunci: Minimarket, Tingkat Pendapatan, UMKM. AbstractThis study aims to determine the effect of minimarkets on the income level of MSMEs in Kelurahan and Village in Lau Subdistrict, Maros Regency. The data used in this study is primary data in the form of data obtained from interviews. While secondary data is the number of Minimarkets in all Lau Subdistrict, Maros Regency was obtained from the Office of Cooperatives, SMEs, and Trade (KOPUNDAG). The analysis method in this study uses simple linear regression, correlation coefficient, and coefficient of determination, with calculations through SPSS version 24. The results show that the existence of minimarkets has a negative and insignificant effect on the income level of MSMEs in villages and villages in Lau District, Maros Regency. Keywords: Minimarket, Income Level, MSME.

ANALISIS PERSEPSI HARGA, SUASANA CAFE DAN PELAYANAN TERHADAP LOYALITAS PELANGGAN PADA ZERO CAFE MAKASSAR Adnan Hasan; Nur Asia Hamid
Jurnal Ilmiah Manajemen "E M O R" Vol 4, No 2 (2020): Desember
Publisher : Universitas Muhammadiyah Luwuk Banggai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32529/jim.v4i2.762

Penelitian ini bertujuan untuk mengetahui analisis pengaruh persepsi harga, suasana cafe dan pelayanan terhadap loyalitas pelanggan pada Zero Cafe Makassar. semakin banyaknya pengusaha yang berinvestasi pada sektor usaha cafe membuat jenis usaha ini semakin kompetitif. survey awal menemukan bahwa loyalitas pengunjung Zero Cafe Makassar dipengaruhi banyak faktor, diantaranya persepsi harga, suasana cafe dan pelayanan . Hasil penelitian ini akan berkontribusi terhadap kekayaan data dan informasi sebagai upaya pengembangan strategi pemasaran dalam upaya pencapaian loyalitas konsumen. Target khusus dalam penelitian ini yakni menjadi referensi atau rekomendasi atas pentingnya strategi harga, suasana cafe dan pelayanan dalam menciptakan daya saing usaha. Metode yang digunakan yakni metode observasi, wawancara dan kuisioner. Hasil uji parsial menunjukkan variabel pelayanan memiliki pengaruh yang paling signifikan yaitu 6,234. Hasil uji simultan menunjukkan bahwa variabel persepsi harga (X1), suasana cafe (X2), pelayanan (X3) mempengaruhi variabel loyalitas pelanggan Zero Cafe Makassar (Y) sebesar 38,907%

STRATEGI PROMOSI DALAM MENINGKATKAN JUMLAH MAHASISWA PASCA PERUBAHAN MENJADI UNIVERSITAS PADA UNIVERSITAS MUSLIM MAROS Adnan Hasan; Nur Asia Hamid
Jurnal Ilmiah Manajemen "E M O R" Vol 3, No 2 (2019): Desember
Publisher : Universitas Muhammadiyah Luwuk Banggai

Penelitian ini bertujuan untuk mengetahui strategi pemasaran yang dilakukan oleh Universitas Muslim Maros dalam meningkatkan jumlah mahasiswa. Universitas Muslim Maros adalah Universitas yang belum lama berubah dari gabungan tiga Sekolah Tinggi. survey awal menemukan bahwa strategi promosi yang dilakukan adalah strategi Iklan, Personal Selling, Publishitas, dan Word of Mouth. Hasil penelitian ini akan berkontribusi terhadap kekayaan data dan informasi sebagai upaya pengembangan strategi promosi dalam penerimaan mahasiswa tahun selanjutnya. Target khusus dalam penelitian ini yakni menjadi referensi atau rekomendasi atas pentingnya strategi dalam proses penerimaan mahasiswa baru bagi perguruan tinggi yang mengalami perubahan nama institusi. Metode yang digunakan yakni metode observasi, wawancara dan kuisioner. Hasil uji parsial menunjukkan variabel Word Of Mouth memiliki pengaruh yang paling signifikan yaitu 7.214. Hasil uji simultan menunjukkan bahwa variabel iklan (X1), Personal Selling(X2), Publishitas(X3), Word Of Mouth (X4) mempengaruhi variabel keputusan mahasiswa dalam memilih UMMA (Y) sebesar 48,33%

PEMANFAATAN ALOKASI DANA DESA TERHADAP PEMBERDAYAAN MASYARAKAT DAN KELEMBAGAAN DESA Muhammad Ishak; Adnan Hasan
Bongaya Journal for Research in Accounting (BJRA) Vol 3 No 1 (2020): Bongaya Journal for Research in Accounting
Publisher : STIEM BONGAYA

This study aims to help resolve the problems contained in the management of the Village Fund Allocation (ADD), so that issues regarding the management of the Village Fund Allocation (ADD) can prove and explain the strategic plans and objectives that have been planned and established by government organizations run according to planning or initial objectives effectively and efficiently. This study shows that the system for utilizing village fund allocations in community empowerment, there are four empowerment activities that are realized, such as management of public health services, education and culture, community empowerment cadres, and community empowerment cadre training. The system of utilizing the allocation of village funds in village institutions there are four institutional activities that have been realized such as the organization of peace and order, fostering religious harmony, fostering Empowerment of Family Welfare and dasawisma, and fostering the institution of youth organizations.

Improving Brand Image, Price and Promotion Through Consumer Purchase Decisions Ahmad Yusdarwin Waworuntu; Adnan Hasan
Jurnal Manajemen Bisnis Vol. 8 No. 2 (2021): September
Publisher : Pusat Penerbitan dan Publikasi Ilmiah, Fakultas Ekonomi dan Bisnis, Universitas Muslim Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar

The study was conducted to determine the impact of brand image, price, and promotion on product purchasing decisions in the Pangkajene, Indonesia. Using primary data from a survey of all consumers conducted during the January to November 2020 sales period. The data were analyzed using the Statistical Product and Service Solutions program; the results indicated that brand image, price perception, and promotion all had a positive and significant effect on product purchasing decisions. Additionally, it was discovered that promotion has a significant impact on purchasing decisions for brand products in Pangkajene, Indonesia.

Consumer Satisfaction and Online Purchase Decisions: Examining The Price and Product Analysis Rezki Fani; Sri Wahyuni Nur; Adnan Hasan
Jurnal Manajemen Bisnis Vol. 9 No. 2 (2022): September
Publisher : Pusat Penerbitan dan Publikasi Ilmiah, FEB, Universitas Muslim Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33096/jmb.v9i2.298

This research is a quantitative descriptive study with a path analysis method that aims to determine the influence of price and product assessments on online purchasing decisions and their impact on consumer satisfaction. The population in the study were college students living in Maros County and were consumers of online shopping platforms. The total sample of 98 people was obtained by sampling method using purposive sampling technique. Based on the results of hypothesis testing using the smartPLS application version 3.0, it shows that of the seven hypotheses proposed, only the price variable has no direct effect on consumer satisfaction. While other hypotheses have a positive and significant influence both directly and through intervention variables

Pengaruh Electronic Word-of-Mouth (E-WoM) dan Ulasan Online Terhadap Keputusan Pembelian Konsumen Ahmad Yusdarwin Waworuntu; Adnan Hasan
Economics and Digital Business Review Vol. 5 No. 2 (2024): February - July
Publisher : STIE Amkop Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37531/ecotal.v5i2.1135

Penelitian ini bertujuan untuk menganalisis pengaruh Electronic Word of Mouth dan Ulasan Online terhadap keputusan pembelian online konsumen. Penelitian ini menggunakan pendekatan deskriptif kuantitatif. Populasi dalam penelitian ini adalah orang yang telah melakukan pembelanjaan secara online minimal sebanyak lima kali dalam tiga bulan terakhir. Usia responden dibatasi minimal 17 tahun. Penelitian ini dilakukan pada bulan Oktober - Desember tahun 2023. Penelitian ini dilakukan dengan metode survey melalui penyebaran google form secara online di media sosial WhatsUp. Penelitian ini menggunakan analisis regresi linier berganda. Hasil penelitian menunjukkan bahwa Electronic Word of Mouth dan Ulasan Online secara parsial maupun secara simultan berpengaruh positif dan signifikan terhadap keputusan pembelian.

The Effect of Marketing Mix Strategy on Increasing Sales Volume of Silk Cloth Adnan Hasan
Advances in Business & Industrial Marketing Research Vol. 1 No. 1 (2023): October - January
Publisher : Yayasan Pendidikan Bukhari Dwi Muslim

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.60079/abim.v1i1.47

This study aims to examine and analyze the influence of the marketing mix strategy consisting of (product, price, place and promotion) on the increase in sales volume of silk fabrics to Silk Craftsmen of BNI Sengkang Village, Wajo Regency. The population in this study is all people who use or buy silk cloth products from silk craftsmen in Kampung BNI Sengkang, Wajo Regency. The number of samples used in this study were 100 people. The data in this study used primary data obtained by distributing questionnaires to all respondents and through direct interviews with consumers. The data in this study will be tested with several stages of testing, namely descriptive statistical tests, validity and reliability tests and testing of all hypotheses through the coefficient of determination test, partial test (t test) and simultaneous test (f test). The results of this study indicate that the marketing mix consisting of the 4Ps (product, price, place, promotion) has a positive and significant effect on increasing silk sales to Silk Craftsmen of BNI Sengkang Village, Wajo Regency. Among the marketing mix, the price strategy has the most dominant influence on silk sales to Silk Craftsmen of BNI Sengkang Village, Wajo Regency, based on the results of statistical analysis, the value of the regression coefficient shows the highest value among the other independent variables.

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