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Orfyanny S. Themba
Departement of Management, STIEM Bongaya, Makassar
Economics, Econometrics & Finance

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Impulse Buying on users of online shopping Orfyanny S. Themba; Aminuddin Hamdat; Nur Alam; Karta Negara Salam
Jurnal Manajemen Bisnis Vol. 8 No. 1 (2021): March
Publisher : Pusat Penerbitan dan Publikasi Ilmiah, FEB, Universitas Muslim Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33096/jmb.v8i1.206

Abstract

This study explores the effect on impulse buying of hedonic motivation for shopping, shooping lifestyle and price discount. In this type of non- probability sampling method used in the study, the collection of data using a questionnaire instrument is judgmental sampling to Lazada.co.id for as many as 100 consumers. With the assistance of the SPSS unit, the type of analysis used is multiple linear regression. The results of this study show that hedonic motivation for shopping, shopping lifestyle and price discount have a significant impact on the purchase of impulses on Lazada.co.id Online Shopping Consumers.
Co-Authors Aminuddin Hamdat Nur Alam Salam, Karta Negara