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All Journal Interaksi : Jurnal Ilmu Komunikasi Jurnal Psikologi Jurnal Rekayasa dan Manajemen Sistem Industri Jurnal Teknik Pengairan: Journal of Water Resources Engineering Jurnal Pengembangan Teknologi Informasi dan Ilmu Komputer Surya Teknika: Jurnal Ilmiah Teknik Mesin
Bayu Wicaksono
Jurusan Teknik Kimia, Fakultas Teknik, Universitas Diponegoro Jln. Prof. Soedarto, Tembalang, Semarang, 50239, Telp/Fax: (024)7460058
Religion Humanities Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Engineering Industrial & Manufacturing Engineering Law, Crime, Criminology & Criminal Justice Mathematics Mechanical Engineering Social Sciences Transportation Other

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Journal : Interaksi : Jurnal Ilmu Komunikasi

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Segmentasi Pasar Media: Jangan Ikut Ritme Pesaing Wicaksono, Bayu
Interaksi: Jurnal Ilmu Komunikasi Vol 4, No 2 (2015): July 2015
Publisher : Master of Communication Science Program, Faculty of Social and Political Science, Diponego

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (1088.919 KB) | DOI: 10.14710/interaksi.4.2.123-131

Abstract

Abstraksi:Tagline Suara Merdeka "Perekat Komunitas Jawa Tengah" is not in line with the local mediadevelopment today. When many newspapers focus on the territory of the district/city or formerresidency, Suara Merdeka consistent on the people of Central Java. It also inconsistent with theregional autonomy policy, the which is based on the district/city, not the province. For the dilemmaarises Suara Merdeka, between targeting on Central Java and information needs of local level. Itsneed balancing between the two, so the newspaper is able to survive, and even win the competition. Theequilibrium model can be used as a lesson for other media to stick to the principle of differentiation,is not provoked rhythm competitors.
Co-Authors Adam Hendra Brata Budiyono Budiyono Denny Sagita Rusdianto Dian Sisinggih Hendro Prabowo Imam Prasetyo Nasir Widha Setyanto Oke Oktavianty Pitojo Tri Juwono