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Journal : Interaksi : Jurnal Ilmu Komunikasi

Segmentasi Pasar Media: Jangan Ikut Ritme Pesaing Wicaksono, Bayu
Interaksi: Jurnal Ilmu Komunikasi Vol 4, No 2 (2015): July 2015
Publisher : Master of Communication Science Program, Faculty of Social and Political Science, Diponego

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (1088.919 KB) | DOI: 10.14710/interaksi.4.2.123-131


Abstraksi:Tagline Suara Merdeka "Perekat Komunitas Jawa Tengah" is not in line with the local mediadevelopment today. When many newspapers focus on the territory of the district/city or formerresidency, Suara Merdeka consistent on the people of Central Java. It also inconsistent with theregional autonomy policy, the which is based on the district/city, not the province. For the dilemmaarises Suara Merdeka, between targeting on Central Java and information needs of local level. Itsneed balancing between the two, so the newspaper is able to survive, and even win the competition. Theequilibrium model can be used as a lesson for other media to stick to the principle of differentiation,is not provoked rhythm competitors.