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All Journal Industrial and Systems Engineering Assessment Journal (INASEA) Social Economics and Ecology International Journal (SEEIJ) ComTech: Computer, Mathematics and Engineering Applications
Dyah Lestari Widaningrum
Binus University
Agriculture, Biological Sciences & Forestry Humanities Computer Science & IT Engineering Industrial & Manufacturing Engineering Mathematics Social Sciences Other

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Journal : ComTech: Computer, Mathematics and Engineering Applications

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Survey Instrument Development for Consumer Perception Testing to RTE Product in Convenience Store Widaningrum, Dyah Lestari; Amrinola, Wiwit; Nasution, Fuadi
ComTech: Computer, Mathematics and Engineering Applications Vol 6, No 3 (2015): ComTech
Publisher : Bina Nusantara University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21512/comtech.v6i3.2214

Abstract

Global trade and the abolition of trade barriers lead to the proliferation of imported food products such as various types of fast food products (RTE: ready-to-eat food) sold by convenience stores mainly scattered in Jakarta. The question is what causes consumers choose certain convenience store to buy RTE Product and not choose another outlet category. To understand consumer perceptions, it is necessary to develop an instrument for measuring consumer perceptions of the option to purchase RTE Product at convenience stores. Variables used in this research are the perception and knowledge of the public/consumers against food safety, store attributes, service, and product attributes. The instrument used in this study is a questionnaire with a scalemeasuring1-5 to see the relationship between variables, we used the method of Structural Equation Modeling (SEM). The sample used in this study was 223 respondents that were divided into five areas in Jakarta, namely Central Jakarta, West Jakarta, South Jakarta, East Jakarta, and North Jakarta. The final outcome of the instrument development process was 25 observed variables, consisting of 4 indicators, which valid and reliable, with T-values for each observed variable is above 2,58, and Construct Reliability values range between 0,76 to 0,853.
Implementasi Balanced Scorecard pada Unit Usaha Kecil Menengah: Studi Kasus sebuah Restoran di Jakarta Widaningrum, Dyah Lestari; Kabul, Ivanaldy
ComTech: Computer, Mathematics and Engineering Applications Vol 5, No 2 (2014): ComTech
Publisher : Bina Nusantara University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21512/comtech.v5i2.2359

Abstract

Increasing competition requires companies both large and small, to be more productive and innovative, therefore, companies need to be supported by an effective performance measurement system. In this research, the implementation of a balanced scorecard in SMEs engaged in the management of a restaurant, for a chance to be more superior and to compete amid the rapid development of the restaurant sector. Strategic map based on four perspective of Balanced Scorecard was defined, completed with agreement of strategic objective and measurement. This implementation give evidence that even with many limitations on SMEs, they have developed balanced scorecard, with adjustment based on condition for strategic objective performance indicator, so this performance measurement evaluation process is applicable and able to achieve the main objective, to provide information for continuous improvement process.
Co-Authors Ho Hwi Chie Kabul, Ivanaldy Louisa, Vanya Malik, Samuel Nasution, Fuadi Nofriani, Allya Bertha Steven, Raymond Wiwit Amrinola