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Journal : Industrial%20and%20Systems%20Engineering%20Assessment%20Journal%20(INASEA)

KAJIAN PERILAKU BERSEPEDA MOTOR DI JAKARTA Chie, Ho Hwi; Widaningrum, Dyah Lestari
Industrial and Systems Engineering Assessment Journal (INASEA) Vol 15, No 1 (2014): INASEA Vol. 15 No. 1
Publisher : Industrial and Systems Engineering Assessment Journal (INASEA)

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Abstract

This study aims to test the hypothetical model that describes the correlation between motorcycling behavior and four latent variables assumed to make up bikers in action. A survey of 350 motorcyclists through purposive sampling was done by employing a research instrument. Validity and reliability test of research instrument were conducted by calculating the Cronbachs Alpha. Whereas, the hypothesis model test was conducted using statistical technique of Structural Equation Modeling (SEM) through Lisrel 8.72 software. CFI, Chi-square, and RMSEA are fit indexes used to test the suitability of the hypothesis model with field data (model fit). Structural Equation Modeling (SEM) and Confirmatory Factor Analysis (CFA) were used to evaluate the reliability and structural validity of the instrument used. Besides, they were used to test the hypothesis that a positive relationship between the observed variables and the four latent variables, as well as a positive relationship between the four latent variables and motorcycling behavior construct.
THE IMPORTANCE OF PACKAGING ATTRIBUTES OF TAKE-OUT FOOD: A CONJOINT ANALYSIS APPROACH Widaningrum, Dyah Lestari
Industrial and Systems Engineering Assessment Journal (INASEA) Vol 14, No 2 (2013): INASEA Vol. 14 No. 2
Publisher : Industrial and Systems Engineering Assessment Journal (INASEA)

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Abstract

This research aimed to investigate the importance of take-out food packaging attributes, using conjoint analysis approach among consumers of take-out food products in Jakarta, Indonesia. The conjoint results indicated that perception about packaging materials (such as paper, plastic, and polystyrene foam) took the most important role in overall consumer perception. The clustering results showed that there were strong segmentations for take-out food packaging material considered most important by consumers. Some consumers were mostly oriented to the colour of packaging, while some concerned on packaging shape and packaging information. Segmentation variables based on packaging response could provide very useful information to maximize image of products through the package’s impact