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All Journal International Journal of Economics, Business and Accounting Research (IJEBAR)
Ningrum Setyana
ITB AAS Indonesia
Economics, Econometrics & Finance

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EFFECT OF PERCEPTION, QUALITY OF SERVICE, RELATIONSHIP MARKETING ON CUSTOMER LOYALTY (Study on BMT Sejahtera Karanganyar, Central Java) Sumadi Sumadi; Tira Nur Fitria; Ningrum Setyana
International Journal of Economics, Business and Accounting Research (IJEBAR) Vol 6, No 2 (2022): IJEBAR, VOL. 06 ISSUE 02, JUNE 2022
Publisher : LPPM ITB AAS INDONESIA (d.h STIE AAS Surakarta)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/ijebar.v6i2.4822

Abstract

The purpose of this research is to know the effect of service quality, relationship marketing, and perceptions of customers loyalty in BMT Sejahtera. This study uses a quantitative approach to the population of members in the BMT Sejahtera, a sample taken using the calculation of solving formula. Data analysis using multiple linear regression models. T-test result of the study showed that service quality partially had a significant effect on customer loyalty with at count>t table (5,737>1,662). Because the value of t is greater than the value of the t table and the magnitude of the significant value of the P-Value is less than 0.05 (0.00t table (2,022>1,662). Because the value of t is greater than the table value and the value of the significant value of P-Value is less than 0.05 (0.046t table (2,231 > 1,662). Because the value of t is greater than the table value and the significance value of the P-Value is less than 0.05 (0.028
EFFECT OF PERCEPTION, QUALITY OF SERVICE, RELATIONSHIP MARKETING ON CUSTOMER LOYALTY (Study on BMT Sejahtera Karanganyar, Central Java) Sumadi Sumadi; Tira Nur Fitria; Ningrum Setyana
International Journal of Economics, Business and Accounting Research (IJEBAR) Vol 6, No 2 (2022): IJEBAR, Vol. 6 Issue 2, June 2022
Publisher : LPPM ITB AAS INDONESIA (d.h STIE AAS Surakarta)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/ijebar.v6i2.4822

Abstract

The purpose of this research is to know the effect of service quality, relationship marketing, and perceptions of customers loyalty in BMT Sejahtera. This study uses a quantitative approach to the population of members in the BMT Sejahtera, a sample taken using the calculation of solving formula. Data analysis using multiple linear regression models. T-test result of the study showed that service quality partially had a significant effect on customer loyalty with at count>t table (5,737>1,662). Because the value of t is greater than the value of the t table and the magnitude of the significant value of the P-Value is less than 0.05 (0.00t table (2,022>1,662). Because the value of t is greater than the table value and the value of the significant value of P-Value is less than 0.05 (0.046t table (2,231 > 1,662). Because the value of t is greater than the table value and the significance value of the P-Value is less than 0.05 (0.028
Co-Authors Fitria, Tira Nur Sumadi Sumadi