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Morphological Study of Affixation in Sasak Selaparang Dialect Wahyu Kamil Syarifaturrahman; Zainuddin Abdussamad; Lela Rahmawati
Humanitatis : Journal of Language and Literature Vol 8 No 2 (2022): Humanitatis: Journal of Language and Literature
Publisher : LPPM Universitas Bumigora Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30812/humanitatis.v8i2.2022

Abstract

Language has many important roles in our life especially for communication. We can imagine how our life will be without language. Every nation has its own language such as Indonesia with its own language and spoken by their native speaker for example Japanese spoken by Japanese society, Balinese by Balinese society and Sasak by Sasak society in Lombok West of Nusa Tenggara. Although Indonesia consist of thousand tribes and many different local languages, Indonesia has Indonesia language as its national language and spoken by all Indonesians. Actually this study gives some descriptions about affixation in Sasak especially in selaparang dialect which has a specific purpose to find out the form of affixation in Sasak in selaparang dialect. Furthermore, the method that is used in this study is descriptive qualitative method by giving arguments about the aspect of affixation in Sasak. Finally, the result of this study is found 18 (eighteen) affixes in Selaparang dialect which is divided into 4 (four) kinds of affixation namely 7 (seven) prefixes (be-, peN-, per-,pe-, nge-, te-,and me-); 2 (two) infixes (-em-, and –eg-); 1 (one) suffix (-an/ -ang); 8 (eight) simulfixes (be-an/-ang, peN- an/-ang, per- an/-ang,pe- an/-ang, nge- an/-ang, te- an/-ang, ke- an/-ang, and me- an/-ang).
Simple Interactive Contents Based English Materials Development for Non-English Departments Wahyu Kamil Syarifaturrahman; Dedi Aprianto; Zainuddin Abdussamad; Sutarman Sutarman
Humanitatis : Journal of Language and Literature Vol 9 No 1 (2022): Humanitatis: Journal of Language and Literature
Publisher : LPPM Universitas Bumigora Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30812/humanitatis.v9i1.2302

Abstract

The efforts of curriculum development led by the learners’ needs and necessities. English curriculum design in the tertiary education must be dynamic by following the learning patterns and learning styles of students as active participants in ELT. Another perspective in improving English Language Learning through an English textbook design by developing simple-interactive contents in purpose of better English learning outcomes. This study aims at developing a model of English textbook based on the interactive-simple and meaningful contents and investigating whether the use of such English textbook can increase ELT effectiveness. It was conducted under the perspective and methods of Research and Development (R&D) through; explorative study, curriculum model development study and evaluative study. The data was collected through observation, questionnaires, and test. Eventually the data was statistically analyzed through t-test. This study revealed that the needs-analysis’ findings on necessity, wants; the four language skills and components such as interactive Grammar contents, Writing skills; The Organizations of the Paragraph, Reading Skills, Pronunciation (Sound-Structures, and related English. Simple-interactive contents-based English textbook was appropriately-enough used. Moreover the finding was supported by test through T-test showing that the effect is not too significant between the participants using the developed textbook (81.10) with those are not using one (77.26). This developed textbook is rather appropriate to use in the non-English departments in tertiary education. It can further be developed by designing the appropriate contents and assessment models. One significant fact found in this study is that the designed materials would have made non-English students engage in positive classroom activities; English exposure and active participation.
Biscuit Slogan in Commercial Media: An Analytical Exploration of Figurative Language Ida Ayu Asri Arda Sani; Erwin Suhendra; Zainuddin Abdussamad
JISHUM : Jurnal Ilmu Sosial dan Humaniora Vol. 2 No. 3 (2024): Maret (JISHUM Jurnal Ilmu Sosial dan Humaniora)- In Progress
Publisher : CV Insan Kreasi Media

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.57248/jishum.v2i3.371

Abstract

This study examines the use of figurative language in biscuit slogans in commercial media, focusing on advertisements from 2015 to 2020. The research aims to explore the linguistic functions of figurative language in advertising and its impact on consumer perception and behavior. A descriptive qualitative research approach is employed, with data collected from fifteen biscuit slogans featured on social media platforms, particularly YouTube. The analysis reveals a variety of figurative language types used in these slogans, including metaphors, symbols, rhetorical questions, assonance, alliteration, repetition, hyperbole, and personification. The findings suggest that figurative language is a powerful tool in advertising, influencing consumer perceptions and brand engagement. The study highlights the importance of cultural elements in slogan creation and the effectiveness of figurative language in making slogans memorable and persuasive. Future research should focus on empirically measuring the impact of figurative language in advertising across different cultural contexts to optimize advertising strategies and enhance brand communication.