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All Journal Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah MES Management Journal
Dedeng Irawan
STIE Eka Prasetya Medan
Religion Economics, Econometrics & Finance Industrial & Manufacturing Engineering Social Sciences

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Pemasaran Bank Syariah Berbasis Tekhnologi Revolusi Industri 4.0 Dedeng Irawan; Sugianto Sugianto; Saparuddin Siregar
Al-Kharaj : Jurnal Ekonomi, Keuangan & Bisnis Syariah Vol 5 No 1 (2023): Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah
Publisher : Research and Strategic Studies Center (Pusat Riset dan Kajian Strategis) Fakultas Syariah IAI Nasional Laa Roiba

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (347.136 KB) | DOI: 10.47467/alkharaj.v5i1.1193

Abstract

Islamic bank marketing must be able to change the way of human life and work processes as a whole, in order to support the advancement of information technology to be able to synergize in the world of life with marketing media that can be used to market products that exist in Islamic banks, so that all these products can be recognized by all customers who are users of Islamic bank products. In this research, it is hoped that it can add scientific references in knowing the products in Islamic banking, especially those that are directly related to Economic Construction in the Technology 4.0 era. by using the SWOT Analysis technique. This paper will use qualitative research with a case study approach, namely the author tries to reveal real life so that the collected data is analyzed in detail obtained from many sources, both from interviews, direct observations or data results that have been published by previous researchers. The findings in this study are that Islamic banks can choose the right strategy to synergize with the 4.0 industrial revolution, namely by using SWOT analysis. Key Word: Sharia Bank Marketing, Industry Revolution Technology 4.0,
Manajemen Pemasaran Bank Syariah Berbasis Tekhnology Revolusi Industry 4.0 Dedeng Irawan; Sugianto Sugianto; Saparuddin Siregar
MES Management Journal Vol. 1 No. 1 (2022): MES Management Journal 
Publisher : MES Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (1063.384 KB) | DOI: 10.56709/mesman.v1i1.11

Abstract

Marketing of Islamic banks must have an economic construction 4.0, which is a fundamental change in the way of human life and work processes, where advances in information technology can integrate in the world of life with digital which can have an impact on scientific disciplines. This research is expected to add to the scientific treasures in the field of Islamic banking, especially those related to Islamic Banking issues in Facing Economic Construction 4.0 Reviewed Through SWOT Analysis which can be used as reference material for further researchers who conduct similar research. The formulation of the problem in this study is how the strategy of Islamic banking in dealing with economic construction 4.0 is reviewed through a SWOT analysis, and also to find out what are the obstacles of Islamic banking in facing economic construction 4.0 through a SWOT analysis. This research is a qualitative research with a qualitative research model with a case study approach model, which is a research approach that tries to explore real life through detailed and in-depth data collection involving various sources of information, either in the form of interviews, document observations or reports by describing objects from research case. The research results obtained are that Islamic banks must have a strategy to face the 4.0 industrial revolution, which researchers then analyze using SWOT. Key Word: Sharia Bank Marketing Management, Industry Revolution Technology 4.0
Co-Authors Saparuddin Siregar Saparuddin Siregar Sugianto Sugianto Sugianto Sugianto