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All Journal Jurnal Ilmiah Mandala Education (JIME) Jurnal Komunikasi Nusantara Jurnal Komunikasi Nusantara HUMAN: South Asian Journal of Social Studies SOCIETIES: Journal of Social Sciences and Humanities
Muhammad Bisyri
Ilmu Komunikasi, Universitas Fajar
Religion Arts Humanities Education Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Social Sciences Other

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Strategi Komunikasi Pemasaran Teraskita Hotel di Masa Pandemi Covid-19 Yulhaidir; Muhammad Bisyri; Chaterina Desiana Matandatu
Jurnal Komunikasi Nusantara Vol 4 No 1 (2022)
Publisher : Unitri Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33366/jkn.v4i1.108

Abstract

Marketing communication strategy in a company plays an important role in the sustainability of the company. With a marketing communication strategy, companies can inform their products and services to consumers and customers, resulting in purchases that give the company the desired results in the form of income gains. This research was conducted with the aim of providing an overview of the marketing communication strategy implemented by hotels that were just operating during the Covid-19 pandemic by conducting a case study at Teraskita Hotel Makassar Managed by Dafam. Data collection techniques used in this descriptive qualitative research, which was conducting interviews with related parties who designed and implemented marketing communication strategies at Teraskita Hotel Makassar and observations. The results of this study indicated that the marketing strategy implemented by Teraskita Hotel Makassar is public relations through CSR and communication maintenance with customers, marketing through online and offline advertising, direct marketing, and personal selling, as well as cooperation with travel agents. Abstrak Strategi komunikasi pemasaran dalam suatu perusahaan berperan penting dalam keberlangsungan perusahaan tersebut. Dengan adanya strategi komunikasi pemasaran, maka perusahaan dapat menginformasikan produk dan layanannya kepada konsumen dan pelanggan, sehingga terjadi pembelian yang memberikan hasil yang diinginkan perusahaan berupa keuntungan pendapatan. Penelitian ini dilakukan dengan tujuan untuk memberikan informasi gambaran strategi komunikasi pemasaran yang diterapkan hotel yang baru beroperasional di masa pandemi Covid-19 dengan melakukan studi kasus pada Teraskita Hotel Makassar Managed by Dafam. Teknik pengumpulan data yang digunakan pada penelitian kualitatif deskriptif ini, yaitu dengan melakukan wawancara pihak terkait yang merancang dan melaksanakan strategi komunikasi pemasaran di Teraskita Hotel Makassar dan observasi. Hasil penelitian ini menunjukan bahwa strategi pemasaran yang diterapkan oleh Teraskita Hotel Makassar yaitu public relations melalui CSR dan maintenenance komunikasi dengan customer, pemasaran melalui periklanan secara daring dan luring, pemasaran langsung, dan penjualan perseorangan, serta kerja sama pada dengan travel agent.
Strategi Komunikasi Pemasaran Teraskita Hotel di Masa Pandemi Covid-19 Yulhaidir; Muhammad Bisyri; Chaterina Desiana Matandatu
Jurnal Komunikasi Nusantara Vol 4 No 1 (2022)
Publisher : Unitri Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33366/jkn.v4i1.108

Abstract

Marketing communication strategy in a company plays an important role in the sustainability of the company. With a marketing communication strategy, companies can inform their products and services to consumers and customers, resulting in purchases that give the company the desired results in the form of income gains. This research was conducted with the aim of providing an overview of the marketing communication strategy implemented by hotels that were just operating during the Covid-19 pandemic by conducting a case study at Teraskita Hotel Makassar Managed by Dafam. Data collection techniques used in this descriptive qualitative research, which was conducting interviews with related parties who designed and implemented marketing communication strategies at Teraskita Hotel Makassar and observations. The results of this study indicated that the marketing strategy implemented by Teraskita Hotel Makassar is public relations through CSR and communication maintenance with customers, marketing through online and offline advertising, direct marketing, and personal selling, as well as cooperation with travel agents. Abstrak Strategi komunikasi pemasaran dalam suatu perusahaan berperan penting dalam keberlangsungan perusahaan tersebut. Dengan adanya strategi komunikasi pemasaran, maka perusahaan dapat menginformasikan produk dan layanannya kepada konsumen dan pelanggan, sehingga terjadi pembelian yang memberikan hasil yang diinginkan perusahaan berupa keuntungan pendapatan. Penelitian ini dilakukan dengan tujuan untuk memberikan informasi gambaran strategi komunikasi pemasaran yang diterapkan hotel yang baru beroperasional di masa pandemi Covid-19 dengan melakukan studi kasus pada Teraskita Hotel Makassar Managed by Dafam. Teknik pengumpulan data yang digunakan pada penelitian kualitatif deskriptif ini, yaitu dengan melakukan wawancara pihak terkait yang merancang dan melaksanakan strategi komunikasi pemasaran di Teraskita Hotel Makassar dan observasi. Hasil penelitian ini menunjukan bahwa strategi pemasaran yang diterapkan oleh Teraskita Hotel Makassar yaitu public relations melalui CSR dan maintenenance komunikasi dengan customer, pemasaran melalui periklanan secara daring dan luring, pemasaran langsung, dan penjualan perseorangan, serta kerja sama pada dengan travel agent.
Moral Lesson in Filosofi Kopi II Movie Muhammad Bisyri; Agung Anugrah Ramadhani
HUMAN: South Asian Journal of Social Studies Vol 2, No 1 (2022): Human: South Asean Journal of Social Studies
Publisher : HUMAN: South Asian Journal of Social Studies

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (1295.773 KB) | DOI: 10.26858/human.v2i1.34336

Abstract

Abstract. The film philosophy i coffee II tells the story of two friends who are looking for an identity, a journey to make peace with past and success trough their coffee business. a story about how the struggle and hard work of two young men shows a meaning of the moral message contained in it and provides many lessons to be used as experiences in real life. The researcher used the Descriptive Qualitative research method, the subject of this study was the philosophy coffee II, while the unit of analysis was the cut scenes and dialogue contained in the philosophy coffee II The results of this study show that Roland Barthes’s theory of connotation and denotation, researchers can better understand the meaning or moral message contained in dialogue and scenes in the film philosophy coffe II. So that the delivery of information that opens up the thoughts and insights expected by the writer and audience of the film pylosophy coffe II provides a direct picture of friendship, affection, respect or mutual forgiveness. Keywords: Moral lesson, qualitative, semiotics 
MOTIVASI MAHASISWA UNIVERSITAS FAJAR DALAM MEMILIH FASHION SEBAGAI KOMUNIKASI IDENTITAS SOSIAL Muhammad Bisyri; Muhammad Fathur Rahman
Jurnal Ilmiah Mandala Education (JIME) Vol 9, No 1 (2023): Jurnal Ilmiah Mandala Education (JIME)
Publisher : Lembaga Penelitian dan Pendidikan Mandala

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58258/jime.v9i1.4620

Abstract

The purpose of this study is to find out how fashion as a communication tool can affect social identity and find out what are the motivations of Fajar University students in choosing fashion as a communication of their social identity. This study uses a qualitative descriptive research method, namely the data obtained such as the results of observations and interviews with informants, field notes prepared by researchers at the research location, not stated in the form of numbers. The results of the research obtained by researchers at Fajar University students that each student has various motivations and reasons in choosing the fashion they will use. When choosing Fashion someone will get an intrinsic and extrinsic drive. The fashion used is also used as a communication tool to convey the message that fashion has meaning. Fashion is considered a differentiator between one group and another, fashion is also considered to be able to clearly symbolize the social identity of an organization by looking at the special characteristics of the fashion used.
The Modern Women in Sex and The City: A Feminist Approach Andi Febriana Tamrin; Finka Dwi Novitasari; Basri Basri; Muhammad Bisyri
SOCIETIES: Journal of Social Sciences and Humanities Vol 2, No 1 (2022): SOCIETIES: Journal of Social Sciences and Humanities
Publisher : SOCIETIES: Journal of Social Sciences and Humanities

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (199.045 KB) | DOI: 10.26858/societies.v2i1.37012

Abstract

Abstrak. Tujuan dari penelitian ini adalah untuk menganalisis karakter perempuan dalam novel Sex and the City. Metode penelitian ini adalah metode kualitatif deskriptif. Feminisme Gelombang Ketiga oleh Rebecca Walker. Sumber datanya adalah unsur karakter pada novel Sex and the City karya Candace Bushnell yang diterbitkan pada tahun 2001 terdiri dari 27 bab dan 289 halaman. Sedangkan instrument penelitian dalam penelitian ini adalah dengan mencatat hal-hal yang dianggap penting. Teknik analisis data dalam penelitian ini menggunakan kualitatif dalam kaitannya dengan teori, konsep dan metode.Hasil penelitian menemukan bahwa berdasarkan novel terdapat 2 karakteristik yang menggambarkan gelombang ketiga oleh Rebecca Walker. Yaitu; Pemberdayaan Seksual yang ditemukan dalam diri Samantha dan (teman Ian) dimana mereka menggunakan laki-laki hanya untuk seks, Pilihan (lajang atau menikah) dapat dilihat pada Carrie dan Miranda dimana mereka tidak tertarik untuk menikah dan berkeluarga, dan Power (wanita karir) yang juga dapat dikatakan sebagai suatu pilihan, ditemukan di Samantha, Carrie dan Miranda dimana sebagai wanita sukses mereka memiliki kemampuan untuk mendapatkan apapun yang mereka inginkan, sendirian. Juga kebebasan untuk membuat setiap pilihan dalam hidup mereka. Keywords: Seksual, Feminisme Gelombang Ketiga, Wanita Karir, Wanita Lajang
Co-Authors Agung Anugrah Ramadhani Basri Basri Chaterina Desiana Matandatu Finka Dwi Novitasari Muhammad Fathur Rahman Tamrin, Andi Febriana Yulhaidir