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All Journal ANUBHAVA: Jurnal Ilmu Komuniksi Hindu
I Gusti Ngurah Sudiana
a Universitas Hindu Negeri I Gusti Bagus Sugriwa Denpasar
Religion Humanities Languange, Linguistic, Communication & Media Social Sciences

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PERAN MEDIA KOMUNIKASI DALAM MENINGKATKAN SRADDHA BHAKTI SISWA SEKOLAH MENENGAH ATAS DWIJENDRA DENPASAR I Gusti Agus Wiranata; I Gusti Ngurah Sudiana; I Ketut Sudarsana
Anubhava: Jurnal Ilmu Komunikasi HIndu Vol. 1 No. 2 (2021): Strategy and Role of Communication Media
Publisher : Universitas Hindu Negeri I Gusti Bagus Sugriwa Denpasar

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (353.949 KB)

Abstract

Technological developments bring about major changes to communication patterns, including in the world of education. Compared to before, now students consisting of generation Z are more interested in delivering dynamic materials that can be accessed from anywhere. Responding to these challenges, the Hindu-based Dwijendra Denpasar High School (SMA) seeks to optimize the distribution of religious messages through the use of communication media. This study aims to analyze how far the communication media can play a role in improving students' sraddha bhakti. Researchers used three theories, namely Agenda Setting, Mathematical Communication, and Constructivism. This type of research is qualitative descriptive with a sociological approach. The research subjects were the school as communicators and students as communicants. Methods of data collection through participatory observation, structured interviews, document studies, literature studies, and online searches. The results showed that communication media consisting of Dwijendra Community Radio, audio-visual media, and Learning Management System (LMS) had an important role in the distribution of information related to sraddha bhakti. The media has advantages in terms of effectiveness, efficiency, concrete, and motivation. Barriers that arise in the role of communication media consist of technical barriers which include facilities and infrastructure, semantic barriers that include message content, and human barriers that arise from communication actors. The strategies applied by the school to improve the role of communication media include mapping problems, taking action on obstacles that occur, and optimizing the role of communication media using redundancy, canalizing, informative, educational, coercive, and persuasive methods. The evaluation shows that the role of communication media has positive implications for increasing students' knowledge, skills, and attitudes of Sraddha Bhakti.
STRATEGI KOMUNIKASI INTERPERSONAL SALES DAN MARKETING DALAM MENINGKATKAN MINAT PELANGGAN DI HOLIDAY INN RESORT BALI BENOA Desak Putu Oka Shinta Purnamayanti; I Gusti Ngurah Sudiana; I Gede Januariawan
Anubhava: Jurnal Ilmu Komunikasi HIndu Vol. 1 No. 1 (2021): Communication, Moderation and Harmony
Publisher : Universitas Hindu Negeri I Gusti Bagus Sugriwa Denpasar

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (318.599 KB)

Abstract

Based on data from the Central Bureau of Statistics Bali Province in 2020 there was a decrease in the number of room occupancy in 5-star hotels, especially in Badung Regency. This is a challenge for a new five-star hotel that was established in 2015, namely the Holiday Inn Resort Bali Benoa. To increase customer visits, an interpersonal communication strategy is needed to attract customer interest and get feedback from customers. There are three problems in this research as follows: (1) How interpersonal sales and marketing communication strategies in attracting customers of Holiday Inn Resort Bali Benoa; (2) How is Holiday Inn Resort Bali Benoa customer feedback; (3) What are the advantages and disadvantages of sales and marketing of Holiday Inn Resort Bali Benoa. Theories used are communication planning theory, uncertainty reduction theory, and marketing communication theory. Data collection techniques were carried out by observation, interviews, and documentation. The technique of presenting data using qualitative descriptive. The results of this research are the interpersonal communication strategy of sales marketing, the need to determine goals, namely increasing visits, by planning and preparing offers such as paying attention to language selection, to offer products using media such as telephone, email, and social media to find customers. Reducing uncertainty for customers, sales marketing applies passive, active, and interactive strategies so that when a customer has visited the hotel, the hotel gets feedback through reviews available on the Website and online services. To support the increase in customers, marketing gives the offers by advertising, sales promotion, public relations and publicity, and personal selling. The advantages of this marketing are that it has detailed and communicative services and the weakness is in several offer still expensive and less negotiable offers
PERAN MEDIA KOMUNIKASI DALAM MENINGKATKAN SRADDHA BHAKTI SISWA SEKOLAH MENENGAH ATAS DWIJENDRA DENPASAR I Gusti Agus Wiranata; I Gusti Ngurah Sudiana; I Ketut Sudarsana
Anubhava: Jurnal Ilmu Komunikasi HIndu Vol. 1 No. 2 (2021): Strategy and Role of Communication Media
Publisher : Universitas Hindu Negeri I Gusti Bagus Sugriwa Denpasar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25078/anubhava.v1i2.1057

Abstract

Technological developments bring about major changes to communication patterns, including in the world of education. Compared to before, now students consisting of generation Z are more interested in delivering dynamic materials that can be accessed from anywhere. Responding to these challenges, the Hindu-based Dwijendra Denpasar High School (SMA) seeks to optimize the distribution of religious messages through the use of communication media. This study aims to analyze how far the communication media can play a role in improving students' sraddha bhakti. Researchers used three theories, namely Agenda Setting, Mathematical Communication, and Constructivism. This type of research is qualitative descriptive with a sociological approach. The research subjects were the school as communicators and students as communicants. Methods of data collection through participatory observation, structured interviews, document studies, literature studies, and online searches. The results showed that communication media consisting of Dwijendra Community Radio, audio-visual media, and Learning Management System (LMS) had an important role in the distribution of information related to sraddha bhakti. The media has advantages in terms of effectiveness, efficiency, concrete, and motivation. Barriers that arise in the role of communication media consist of technical barriers which include facilities and infrastructure, semantic barriers that include message content, and human barriers that arise from communication actors. The strategies applied by the school to improve the role of communication media include mapping problems, taking action on obstacles that occur, and optimizing the role of communication media using redundancy, canalizing, informative, educational, coercive, and persuasive methods. The evaluation shows that the role of communication media has positive implications for increasing students' knowledge, skills, and attitudes of Sraddha Bhakti.
STRATEGI KOMUNIKASI INTERPERSONAL SALES DAN MARKETING DALAM MENINGKATKAN MINAT PELANGGAN DI HOLIDAY INN RESORT BALI BENOA Desak Putu Oka Shinta Purnamayanti; I Gusti Ngurah Sudiana; I Gede Januariawan
Anubhava: Jurnal Ilmu Komunikasi HIndu Vol. 1 No. 1 (2021): Communication, Moderation and Harmony
Publisher : Universitas Hindu Negeri I Gusti Bagus Sugriwa Denpasar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25078/anubhava.v1i1.1068

Abstract

Based on data from the Central Bureau of Statistics Bali Province in 2020 there was a decrease in the number of room occupancy in 5-star hotels, especially in Badung Regency. This is a challenge for a new five-star hotel that was established in 2015, namely the Holiday Inn Resort Bali Benoa. To increase customer visits, an interpersonal communication strategy is needed to attract customer interest and get feedback from customers. There are three problems in this research as follows: (1) How interpersonal sales and marketing communication strategies in attracting customers of Holiday Inn Resort Bali Benoa; (2) How is Holiday Inn Resort Bali Benoa customer feedback; (3) What are the advantages and disadvantages of sales and marketing of Holiday Inn Resort Bali Benoa. Theories used are communication planning theory, uncertainty reduction theory, and marketing communication theory. Data collection techniques were carried out by observation, interviews, and documentation. The technique of presenting data using qualitative descriptive. The results of this research are the interpersonal communication strategy of sales marketing, the need to determine goals, namely increasing visits, by planning and preparing offers such as paying attention to language selection, to offer products using media such as telephone, email, and social media to find customers. Reducing uncertainty for customers, sales marketing applies passive, active, and interactive strategies so that when a customer has visited the hotel, the hotel gets feedback through reviews available on the Website and online services. To support the increase in customers, marketing gives the offers by advertising, sales promotion, public relations and publicity, and personal selling. The advantages of this marketing are that it has detailed and communicative services and the weakness is in several offer still expensive and less negotiable offers
Co-Authors Desak Putu Oka Shinta Purnamayanti I Gede Januariawan I Gusti Agus Wiranata I Ketut Sudarsana