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All Journal Jurnal Kepariwisataan Indonesia: Jurnal Penelitian dan Pengembangan Kepariwisataan Indonesia Toba: Journal of Tourism, Hospitality, and Destination
Juni Anggraini Ginting
Politeknik Wilmar Bisnis Indonesia
Humanities Social Sciences

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TOURISM STORYTELLING, DAMPAKNYA TERHADAP NIAT PERILAKU WISATA DI KAWASAN DANAU TOBA KABUPATEN SAMOSIR, SUMATERA UTARA Asmara Wildani Pasaribu; Juni Anggraini Ginting; Nukeu Novia Andriani
Jurnal Kepariwisataan Indonesia: Jurnal Penelitian dan Pengembangan Kepariwisataan Indonesia Vol. 16 No. 1 (2022): Jurnal Kepariwisataan Indonesia: Jurnal Penelitian dan Pengembangan Kepariwisa
Publisher : Ministry of Tourism and Creative Economy/Tourism and Creative Economy Agency

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47608/jki.v16i12022.77-85

Abstract

The Ministry of Tourism and Creative Economy affirmed the establishment of storynomics strategy based on cultural wealth and is part of tourist areas promotion carried out with storytelling narratives, packaged in interesting content based on local culture. This research took place in Huta Siallagan Samosir Lake Toba Cultural Tourism Area. It aims to see whether tourism storytelling has a positive impact on consumer tourism behaviour intentions through WOM Intention and re-visit or not. The survey was conducted online by spreading questioner to tourist and managers of tourist areas. The analysis method is frequency, reliability, factor, and regression. The hypothesis test results showed that education, description, uniqueness, emotions, uniqueness of property, and ease of understanding in tourism storytelling that influenced WOM Intention. Among all the influencing factors, ease of understanding in storytelling is dominant and followed by attractive property tourism storytelling also affects the Re-visit intention
Pengaruh Branding “Colorful Medan” dan Event MICE Terhadap Minat Berkunjung Kembali Ke Kota Medan Juni Anggraini Ginting
TOBA: Journal of Tourism, Hospitality and Destination Vol. 1 No. 3 (2022): Agustus 2022
Publisher : Yayasan Literasi Sains Indonesia

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Abstract

This study aims to explain the EFFECT OF “COLORFUL MEDAN” BRANDING AND MICE EVENTS ON INTEREST TO VISIT THE CITY OF MEDAN. This type of research uses explanatory research, and data is obtained from distributing questionnaires to 106 domestic tourists who travel to MICE events in Medan City. This study uses descriptive analysis and path analysis. The results showed that the Colorful Medan branding variable and the MICE event had a direct effect on the interest of tourists to visit again. Based on the results of the study, it is better for the Medan City Government and MICE industry players to work together in maintaining and socializing Medan's colorful branding by increasing the promotion of all types of objects and tourist attractions in Medan City. This research is limited to the variables of city branding, MICE events and intention to visit again. Hopefully, through this research, MICE branding and tourism in Medan City can be further developed to the fullest.Keywords: City Branding, MICE Event, Interest to Visit Again.
Co-Authors Asmara Wildani Pasaribu Nukeu Novia Andriani