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All Journal Competitive Jurnal Akuntansi dan Keuangan Jurnal Ilmiah Wahana Pendidikan
Ahmad Jaelani
Universitas Singaperbangsa Karawang
Religion Economics, Econometrics & Finance Education Social Sciences Other

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Analisis Pengaruh Sosial Media Instagram Terhadap Minat Beli Konsumen Ahmad Jaelani; Apid Hapid Maksum
Jurnal Ilmiah Wahana Pendidikan Vol 8 No 11 (2022): Jurnal Ilmiah Wahana Pendidikan
Publisher : Peneliti.net

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (102.671 KB) | DOI: 10.5281/zenodo.6830304

Abstract

Purchase intention is one of the first things that consumers consider when making a purchase. From the logistics side, good social media management encourages consumers to buy products. Based on this problem, where the use of Instagram can attract Baka Sport consumers. where the use of Instagram can be effective or not on buying interest. The method in this research uses a quantitative method with a descriptive approach that is adapted to the objectives and research variables. This study aims to identify or find out how the influence of social media Instagram on consumer buying interest in Baka Sport. From the results of data processing obtained a correlation coefficient of 0.493 and can be classified as having a strong influence on the purchase motivation of the Instagram variable. In addition, the coefficient of determination is obtained: R2 24.3%. R2 is a number that shows the magnitude of the influence of variable X on variable Y. Descriptively the effect of X on Y is 24.3 with the rest being the influence of other factors besides social media. The results of analysis and interpretation of research data on Instagram social media variables show that photo communication with text creatively packaged is one of the most important factors to attract consumers' attention to increase consumer interest in Baka Sport. The social networking application Instagram has an image or photo sharing feature that is proven to be strongly correlated to influence consumer buying preferences
PENGARUH BOPO DAN NPF TERHADAP ROA Ahmad Jaelani
COMPETITIVE Vol 7, No 2 (2023): Competitive Jurnal Akuntansi dan Keuangan
Publisher : Universitas Muhammadiyah Tangerang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31000/competitive.v7i2.4802

Abstract

Tujuan dari penelitian ini ialah mengetahui apakah pengaruh BOPO dan NPF terhadap ROA.  Populasi pada penelitian ini sebanyak 14 Bank Umum Syariah dengan teknik sampling yang dipergunakan ialah purposive sampling. Sampel yang diperoleh ialah 7 Bank Umum Syariah yang terdaftar di OJK. Dalam penelitian ini, regresi berganda digunakan guna melakukan pengujian hipotesis. Berdasarkan hasil uji simultan diketahui bahwa ROA dapat dipengaruhi oleh BOPO dan NPF secara bersama-sama. Berdasarkan uji parsial menghasilkan ROA dapat dipengaruhi oleh BOPO tetapi ROA tak dapat dipengaruhi oleh NPF.
Co-Authors Apid Hapid Maksum