Article Per Year (5 Year)
p-Index From 2019 - 2024
0.562
P-Index
This Author published in this journals
All Journal JIKEM: Jurnal Ilmu Komputer, Ekonomi dan Manajemen
Ridho Fachrozie
Unknown Affiliation
Humanities Computer Science & IT Economics, Econometrics & Finance Environmental Science Library & Information Science

Published : 3 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 3 Documents
Search

 1 
Analisis Strategi Pemasaran Yang Terjadi Pada Usaha UMKM di Kota Medan Saat Masa Pandemi Covid-19 Ridho Fachrozie; Nuri Aslami
JIKEM: Jurnal Ilmu Komputer, Ekonomi dan Manajemen Vol 2 No 1 (2022): JIKEM: Jurnal Ilmu Komputer, Ekonomi, dan Manajemen
Publisher : Universitas Muhammadiyah Enrekang

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

The number of MSMEs in Indonesia reached 65.47 million units in 2019. This number increased by 1.98% compared to 64.19 million units in the previous year. This amount reaches 99.99% of the total business in Indonesia. The pandemic that occurred in Indonesia caused many people to lose their jobs, and shift their jobs to the MSME sector, and certainly had an impact on competition between MSME traders, which then many MSME traders implemented special strategies to stay competitive. The purpose of this research is that we know what marketing strategies are used by MSME traders during the COVID-19 pandemic in the city of Medan. The approach taken in this research is to use a qualitative approach by using the literature study method. The data of this research was obtained by collecting writings from several articles, several books and all forms of sources related to the object of research. The results of this study indicate the marketing strategy of MSMEs in the city of Medan
Pengaruh Supply Chain Management (SCM) Terhadap Keunggulan Bersaing Perusahaan di Kota Medan Ridho Fachrozie; Ahmad Muharmansyah Rezeki Maulana; Siti Aisyah
JIKEM: Jurnal Ilmu Komputer, Ekonomi dan Manajemen Vol 2 No 1 (2022): JIKEM: Jurnal Ilmu Komputer, Ekonomi, dan Manajemen
Publisher : Universitas Muhammadiyah Enrekang

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

The tighter the competition between companies, the more competitive advantage and increased performance are needed for companies to be able to survive in the business world, which is thought to be obtained through Supply Chain Management. This study aims to determine whether there is a significant influence between Supply Chain Management on company performance and competitive advantage. This research was conducted on companies in the city of Medan. The SCM variable is measured from several indicators, namely Strategic Supplier Partnership, Customer Relations, and Information Sharing. This study uses a qualitative approach using the literature study method. The results of this study prove that there is a significant relationship between Supply Chain Management on competitive advantage, Supply Chain Management on company performance, and competitive advantage on company performance in Medan City.
Analisis Strategi Pemasaran Dalam Memasuki Pemasaran Global (Studi Kasus : MS Glow) Ridho Fachrozie; Elsa Zulfita; Minta Ito Lubis; Siti Hazrah; Suhairi Suhairi
JIKEM: Jurnal Ilmu Komputer, Ekonomi dan Manajemen Vol 2 No 2 (2022): JIKEM: Jurnal Ilmu Komputer, Ekonomi dan Manajemen
Publisher : Universitas Muhammadiyah Enrekang

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Skincare MS Glow has been successfully recognized by the people of the country. MS Glow has also succeeded in expanding its market by having agents and official members throughout Indonesia and abroad. Not only that, MS Glow has succeeded in presenting a beauty clinic so that its customers can do skin care with experts in their fields. Until now, MS Glow's skincare business continues to strengthen its marketing strategy so that it can continue to survive in the beauty industry. In achieving success can not be separated from the ability to read opportunities and take advantage of the momentum. Then create innovations to answer anxiety and desire in developing societies. The marketing strategy implemented by MS Glow includes promotions through advertisements. In this study, the authors used qualitative research methods, critical discussion of the author's point of view, as well as support for literature searches, citations, expert opinions, and previous findings on the subject. Sources of data obtained by researchers are not only basic data obtained from previous studies. Based on the results of research through observations that have been carried out through internet media sources and direct interviews with several MS GLOW branch managers in Medan City, there are several marketing strategies used by MS GLOW to be able to face global marketing.
Co-Authors Ahmad Muharmansyah Rezeki Maulana Elsa Zulfita Minta Ito Lubis Nuri Aslami Siti Aisyah Siti Hazrah Suhairi Suhairi