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All Journal Jurnal Pengembangan Wiraswasta Journal of Tourism Sustainability
Narendra Radi Muhammad
Institut Teknologi Bandung
Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences

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The Implementation of Interactive Planning To Propose Strategic Solution For Tourism Promotion Rikantini Widiyanti; Narendra Radi Muhammad
Journal of Tourism Sustainability Vol. 1 No. 1 (2021): Volume 1 Number 1 (2021)
Publisher : Politeknik Negeri Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (369.887 KB)

Abstract

Information distribution through digital platform helps business owner improve their performance in promotion to broader market without geographical barriers. Unfortunately, the use of digital platforms still does not meets success performance as marketing tools. Information in digital platform has not provided the update and accurate information of destination. Moreover, it effects in rising potential tourist awareness and experience satisfaction. The purpose of this paper is to investigate the promotional problem that effects tourist awareness of tourism destination and recommend the strategic solution to improve performance by concerning tourism stakeholder involvement. This study introduces creative problem solving as an approach to identify probability source of difficulties and recommend strategy solution of problems faced. Interactive Planning (IP) is proposed to investigate the problem and find the strategic recommendation related to destination promotional activities. A comprehensive strategic based study will enhance strength to previous study. Interview and Focus Group Discussion conducted to fill the information needed qualitatively. Wide-ranging roles by diverse backgrounds from five elements Penta Helix (government, academic, media, business, and community) able to strengthen promotion in integrated information manner. The proposed result that might be able to give effect positive in the long term in promotion of tourism sector.
Persepsi Wisatawan Milenial Terhadap Penerapan Smart Tourism di Museum Gedung Sate Rikantini Widiyanti; Resti Rahmawati; Narendra Radi Muhammad
Jurnal Pengembangan Wiraswasta Vol 23, No 2 (2021): JPW Edisi Agustus 2021
Publisher : LP2M Sekolah Tinggi Ilmu Ekonomi IPWI Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (464.509 KB) | DOI: 10.33370/jpw.v23i2.583

Abstract

Kota Bandung merupakan salah satu tujuan wisata yang diminati dengan berbagai ragam jenis sumber daya. Potensi tersebut mendatangkan pangsa pasar wisatawan yang besar. Museum Gedung Sate adalah salah satu daya tarik wisata di Kota Bandung. Penerapan smart tourism di Museum Gedung Sate sukses mendatangkan 150 ribu wisatawan dalam satu tahun sejak diresmikan. Hal tersebut menjadi tantangan dalam upaya meningkatkan kunjungan dan mengembangan potensi museum, terutama di pandangan generasi milenial yang merupakan pangsa pasar terbesar di industri pariwisata. Penelitian ini berutjuan untuk mengevaluasi persepsi wisatawan milenial terhadap penerapan konsep smart tourism di Museum Gedung Sate. Metode kuantitati deskriptif dilakukan untuk memahami persepsi dari wisatawan milenial. Hasil penelitian didapatkan dimensi persepsi eksternal dan internal memberikan hasil positif dalam pembentukan persepsi terhadap penerapan konsep smart tourism. Selanjutnya, hasil penelitian dapat menjadi referensi pengelola museum dalam melakukan pengembangan smart tourism, serta menambah kajian empiris terkait smart tourism pada museum.Bandung city is one of the most popular tourist destinations with various types resources. This potential brings a large tourist market share. Gedung Sate Museum is one of the tourist attractions in Bandung city. The implementation of smart tourism at the Gedung Sate Museum has succeeded in bringing in 150 thousand tourists in one year since it was inaugurated. This is a challenge to increase number of tourist visits and develop the potential of museums, especially for the millennial generation who are the largest market share in the tourism industry. This study aims to evaluate the perception of millennial tourists on the application of the smart tourism concept at the Gedung Sate Museum. Descriptive quantitative method is used to understand the perception of millennial tourists. The results showed that the dimensions of external and internal perceptions gave positive results in the formation of perception towards smart tourism implementation. Furthermore, the research results can be used as a reference for museum managers in developing smart tourism, as well as adding to the scientific empirical study related to smart tourism in museums.  
The Implementation of Interactive Planning To Propose Strategic Solution For Tourism Promotion Rikantini Widiyanti; Narendra Radi Muhammad
Journal of Tourism Sustainability Vol. 1 No. 1 (2021): Volume 1 Number 1 (2021)
Publisher : Politeknik Negeri Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35313/jtos.v1i1.6

Abstract

Information distribution through digital platform helps business owner improve their performance in promotion to broader market without geographical barriers. Unfortunately, the use of digital platforms still does not meets success performance as marketing tools. Information in digital platform has not provided the update and accurate information of destination. Moreover, it effects in rising potential tourist awareness and experience satisfaction. The purpose of this paper is to investigate the promotional problem that effects tourist awareness of tourism destination and recommend the strategic solution to improve performance by concerning tourism stakeholder involvement. This study introduces creative problem solving as an approach to identify probability source of difficulties and recommend strategy solution of problems faced. Interactive Planning (IP) is proposed to investigate the problem and find the strategic recommendation related to destination promotional activities. A comprehensive strategic based study will enhance strength to previous study. Interview and Focus Group Discussion conducted to fill the information needed qualitatively. Wide-ranging roles by diverse backgrounds from five elements Penta Helix (government, academic, media, business, and community) able to strengthen promotion in integrated information manner. The proposed result that might be able to give effect positive in the long term in promotion of tourism sector.
Co-Authors Resti Rahmawati Rikantini Widiyanti