Claim Missing Document
Check
Articles

Found 2 Documents
Search

ANALISIS TINGKAT KEPUASAN MAHASISWA TERHADAP PELAYANAN PRIMA (EXCELLENT SERVICE) PADA E-COMMERCE SHOPEE (STUDI KASUS PADA MAHASISWA UNIVERSITAS SILIWANGI TASIKMALAYA) Mey A. Sihotang; Anita Rulistiani; Mila Nurfatimah
TRANSEKONOMIKA: AKUNTANSI, BISNIS DAN KEUANGAN Vol. 2 No. 5 (2022): September 2022
Publisher : Transpublika Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55047/transekonomika.v2i5.160

Abstract

This study aims to determine the level of goals for Excellent Service at Shopee E-Commerce. The research method used in this study is a qualitative method using a descriptive analysis approach. The data collection technique used a survey in the form of a questionnaire distributed to the object of research via google form. The research sample was taken using a simple random sampling technique, in this study the number of respondents was 50 students of the University of Siliwangi who used the Shopee application. Based on the research, it was revealed that the level of student satisfaction with Excellent Service at E-Commerce Shopee was Satisfied. This is because most of them, as many as 68% of students are satisfied with the service when shopping at Shopee. While some others, namely 14% felt very satisfied and 9% of students felt neutral with the services provided when shopping at Shopee.
PENGARUH SELF CONCEPT DAN SELF CONTROL TERHADAP PERILAKU KONSUMTIF BELANJA ONLINE DI E-COMMERCE Mila Nurfatimah; Heti Suherti; Kurniawan
Jurnal Ekonomi Kreatif dan Manajemen Bisnis Digital Vol 1 No 4 (2023): MEI
Publisher : Transpublika Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55047/jekombital.v1i4.486

Abstract

This study aims to investigate the extent to which self-concept and self-control influence online shopping consumptive behavior in e-commerce among students of the Faculty of Education at Universitas Siliwangi, Class of 2019, both partially and simultaneously. The research employs a quantitative survey method with an explanatory survey design. The population comprises all students of the Faculty of Education at Universitas Siliwangi, Class of 2019. The sampling technique used is nonprobability purposive sampling, involving 292 student participants. Data collection is conducted through questionnaires, and the data is analyzed using multiple linear regression analysis. The research findings indicate that: 1) Self-concept significantly influences online shopping consumptive behavior with a significance value of 0.000. 2) Self-control significantly influences online shopping consumptive behavior with a significance value of 0.000. 3) Both self-concept and self-control significantly influence online shopping consumptive behavior with a significance value of 0.000.