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Evaluasi Pembangunan Bidang Pertanian Di Kabupaten Kutai Kartanegara Tahun 2013 Thamrin Thamrin; Sabran Sabran; Ince Raden
Jurnal Magrobis Vol. 15 No. 1 (2015): 2015
Publisher : Agriculture Faculty, University of Kutai Kartanegara, Indonesia

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Abstract

Analisis Kebutuhan Modal Kerja Padatoko Bangunan Sukarame Di Tenggarong Sabran Sabran
JEMI is managed and published by the Management Study Program, Faculty of Economics and Business, Kutai Kartanegara University. Institutional legality is reflected in the ISSN number: 1411-9560 published by LIPI in 2003 as a manifestation of the comm Vol 17 No 1 (2017)
Publisher : FAKULTAS EKONOMI DAN BISNIS UNIKARTA

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (149.676 KB) | DOI: 10.53640/jemi.v17i1.429

Abstract

Analisis Pengaruh Daya Tarik Iklan Dan Kekuatan Celebrit Endorser Terhadap Brand Image Handphone Merek Oppo (Studi Kasus Di Station Game Tenggarong) Niluh Nyoman Mega; Sabran Sabran; Heru Suprapto
JEMI is managed and published by the Management Study Program, Faculty of Economics and Business, Kutai Kartanegara University. Institutional legality is reflected in the ISSN number: 1411-9560 published by LIPI in 2003 as a manifestation of the comm Vol 17 No 1 (2017)
Publisher : FAKULTAS EKONOMI DAN BISNIS UNIKARTA

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (168.472 KB) | DOI: 10.53640/jemi.v17i1.434

Abstract

Pengaruh Promosi Penjualan, Variasi Produk Dan Kualitas Pelayanan Terhadap Minat Beli Ulang Pada Butik Kanabini Di Tenggarong Desi Peburiyanti; Sabran Sabran
JEMI is managed and published by the Management Study Program, Faculty of Economics and Business, Kutai Kartanegara University. Institutional legality is reflected in the ISSN number: 1411-9560 published by LIPI in 2003 as a manifestation of the comm Vol 20 No 1 (2020)
Publisher : FAKULTAS EKONOMI DAN BISNIS UNIKARTA

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (398.896 KB) | DOI: 10.53640/jemi.v20i1.771

Abstract

This study aimed to analyze the influence of sales promotion, product variation and service quality of repurchase interest. Respondents who are involved on this study were 64 respondents. While this study used non-probability sampling. The number of independent variables studied were 3 namely  sales promotion , product variation and service quality with 1 dependent variable namely repurchase intention. Data collection is done by distributing questionnaires and the analytical method used in this study is multiple linear regression with the help of SPSS statistics 23. From the results of the t test (partial) show that variabel sales promotion (x1) and product variation (x2) is rejected, it’s mean the variables has no effect on repurchase interes. On variable service quality (x3) is accepted, it’s mean this variable declared to have an effect on repurchase interest and proven truth, this statement is reinforced by the values described or explained earlier in the t test table (partial ) at the KanaBini Boutique in Tenggarong. Keywords : Sales Promotion, Product Variation,  Service Quality and Repurchase Interest.