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All Journal Jurnal Pengabdian kepada Masyarakat Nusantara (JPkMN) Ulil Albab ULIL ALBAB
Teddy Ricardo
Universitas Internasional Batam
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Analisis Pengaruh Variabel Makro yang Mempengaruhi Nilai Tukar Rupiah Hesniati; Ayu Fauzia Rahmah; Teddy Ricardo; Jessica Angelina; Wendy; Laurentcia Longli
ULIL ALBAB : Jurnal Ilmiah Multidisiplin Vol. 1 No. 6: Mei 2022
Publisher : CV. Ulil Albab Corp

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Abstract

Changes in economic conditions both domestically and internationally can have an impact on exchange rate stability. In this case, fluctuations in exchange rates are not only influenced by the law of supply and demand for foreign exchange in the market, but changes in market expectations also affect it. The research was conducted to determine the effect of several macro variables on the rupiah exchange rate. This research was conducted using multiple linear regression analysis method. The results of the study indicate that the macro variables that affect the rupiah exchange rate such as money supply, foreign exchange reserves, inflation and interest rates are different but significant.
Perancangan dan Penerapan Strategi Promosi atau Membangun Brand Image melalui Media Digital dan Pelatihan pada UMKM Caukong Teddy Ricardo; Nasar Buntu Laulita
Jurnal Pengabdian kepada Masyarakat Nusantara Vol. 3 No. 2.1 Desember (2022): SPECIAL ISSUE
Publisher : Sistem Informasi dan Teknologi (Sisfokomtek)

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Abstract

Caukong is an MSME engaged in the culinary field that sells a variety of foods that are often the daily meal of Indonesian people. Over the years in running its business, Caukong MSMEs have only used word of mouth promotions so that they only reach a few customers which has an impact on Caukong MSME sales. Therefore, it takes a number of promotional strategies or branding to increase sales. In practical the authors use observation and interviews to collect the required data. The outputs produced in this activity are creating Instagram social media accounts and Google profile business, conducting digital advertisements through the Instagram ads feature, designing logos, digital menu cards, creating Instagram content and creating modules related to how to manage social media for promotion and advertising. In its implementation, Caukong MSMEs have not been able to utilize social media for promotion or improve their performance. So that through this practical work activity, implementation was carried out with the result that Caukong's MSME sales grew. Recommendations for further research are that Caukong MSMEs consistently use social media for advertising or promotion.
Analisis Pengaruh Variabel Makro yang Mempengaruhi Nilai Tukar Rupiah Hesniati; Ayu Fauzia Rahmah; Teddy Ricardo; Jessica Angelina; Wendy; Laurentcia Longli
ULIL ALBAB : Jurnal Ilmiah Multidisiplin Vol. 1 No. 6: Mei 2022
Publisher : CV. Ulil Albab Corp

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (468.675 KB)

Abstract

Changes in economic conditions both domestically and internationally can have an impact on exchange rate stability. In this case, fluctuations in exchange rates are not only influenced by the law of supply and demand for foreign exchange in the market, but changes in market expectations also affect it. The research was conducted to determine the effect of several macro variables on the rupiah exchange rate. This research was conducted using multiple linear regression analysis method. The results of the study indicate that the macro variables that affect the rupiah exchange rate such as money supply, foreign exchange reserves, inflation and interest rates are different but significant.
Co-Authors Ayu Fauzia Rahmah Hesniati Jessica Angelina Laurentcia Longli Nasar Buntu Laulita Wendy