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All Journal Jurnal Tadbir Peradaban Implikasi: Jurnal Manajemen Sumber Daya Manusia
H. Hastono
Universitas Pamulang, Tangerang Selatan, Banten, Indonesia
Economics, Econometrics & Finance

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Pengaruh Personal Selling Dan Harga Terhadap Keputusan Pembelian Yang Berdampak Pada Loyalitas Pelanggan Pada PT. Lautan Surga di Jakarta Nurjaya Nurjaya; Nur Imam Dutawaskita; Heri Erlangga; H. Hastono; Denok Sunarsi
Jurnal Tadbir Peradaban Vol. 2 No. 1 (2022): Jurnal Tadbir Peradaban
Publisher : Prodi Manajemen STIE Hidayatullah Depok

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (362.363 KB) | DOI: 10.55182/jtp.v2i1.107

Abstract

Penelitian ini bertujuan untuk mengetahui pengaruh personal selling dan harga terhadap keputusan pembelian yang berdampak pada loyalitas pelanggan pada PT. Lautan Surga di Jakarta. Metode yang digunakan adalah explanatory research dengan sampel sebanyak 100 responden. Teknik analisis menggunakan analisis statistik dengan pengujian regresi, korelasi, determinasi dan uji hipotesis. Hasil penelitian ini Personal selling berpengaruh signifikan terhadap keputusan pembelian sebesar 39,6%, uji hipotesis diperoleh signifikansi 0,000 < 0,05. Harga berpengaruh signifikan terhadap keputusan pembelian sebesar 37,6%, uji hipotesis diperoleh signifikansi 0,000 < 0,05. Personal selling dan harga secara simultan berpengaruh signifikan terhadap keputusan pembelian sebesar 49,6%, uji hipotesis diperoleh signifikansi 0,000 < 0,05. Keputusan pembelian berpengaruh signifikan terhadap loyalitas pelanggan sebesar 39,6%, uji hipotesis diperoleh signifikansi 0,000 < 0,05.
Implementation of Lean Management Principles for Operational Efficiency H. Hastono; Azhar Affandi; Denok Sunarsi
Implikasi: Jurnal Manajemen Sumber Daya Manusia Vol 1 No 2 (2023): Implikasi: Jurnal Manajemen Sumber Daya Manusia
Publisher : Management Science Doctoral Program, Pasundan University, Bandung, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56457/implikasi.v1i2.458

Abstract

This article explores the implementation of Lean Management principles to improve operational efficiency in organizations. Lean Management, with its roots in the Toyota production system, focuses on reducing waste and increasing value for customers. The main goal of implementing this method is to create a more efficient work process, reduce costs, and improve the quality of products or services. This article begins with a brief introduction to Lean Management, including its origins and philosophy, as well as the importance of operational efficiency in the current era of globalization. In the core section, this article details the key steps in implementing Lean Management, starting from Value Stream Mapping to identify inefficiencies, creating Flows to optimize processes, implementing a Pull System to avoid overproduction, to implementing Kaizen for continuous improvement. Each step is explained with theory and illustrated through applicable examples, showing how this theory is applied in real business practice. Next, this article outlines the significant benefits of implementing Lean Management, including increased cost and time efficiency, better product or service quality, higher customer satisfaction, and increased organizational flexibility and adaptability. A real case study is presented to illustrate the transformation achieved through the application of Lean principles. The conclusion of the article summarizes the long-term benefits of implementing Lean Management and emphasizes the importance of innovation and adaptation in operational management. This article concludes with recommendations for organizations seeking to implement Lean Management, as well as providing additional resources for readers interested in exploring further.
Co-Authors Azhar Affandi Denok Sunarsi Denok Sunarsi Erlangga, Heri Nur Imam Dutawaskita Nurjaya Nurjaya