Articles
<![CDATA[Postpurchase Dissonance Observed from Consumer’s Intention as an Innovator, Ability as an Opinion Leaders and Level of Creativity ]]>
<![CDATA[Ginting, Eka Danta Jaya]]>
<![CDATA[ Jurnal Psikologi Vol 37, No 2 (2010) ]]>
Publisher : <![CDATA[Faculty of Psychology, Universitas Gadjah Mada ]]>
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DOI: 10.22146/jpsi.7730
<![CDATA[This research aims to examine postâ€purchase dissonance from the intention of being an innovator, ability as an opinion leader and level of creativity, which were used as indicators by consumers in purchasing some electronic products. In this research the data were collected by using three scales and one assessment tool. They are: Postpurchase Dissonance Scale, Intention as an Innovator Scale, Ability as an Opinion Leader Scale and Figural Creativity Test (Subtest no. 3: Circle). Respondents in this research were those who purchased electronic products with these following conditions: (1). Purchase made no later than one month after the research was conducted; (2). Experienced dissonance after buying the product (with N sample = 120). Data collected in this research were examined by using multiple regression analysis. Based on major hypothesis, it can be concluded that the intention as an innovator, ability as an opinion leader and level of creativity can be used as indicators to predict the arousal of postâ€purchase dissonance (where F count = 4.800; p=0.003; R=0.110 & adjusted R square = 0.087). Minor hypothesis also shows that the intention as an innovator can be an indicator to predict the arousal of postâ€purchase dissonance (r= â€0.227; p<0.05). Contrary to that, the other 2 indicators show different result. The ability as an opinion leader has r score = â€0.228, p>0.05, whereas the level of creativity has r score = â€0.072; p>0.05.]]>
<![CDATA[CONSCIENTIOUSNESS PERSONALITY TYPE AS A PREDICTOR OF POST PURCHASE REGRET ]]>
<![CDATA[Liana Anisa Leo]]>;
<![CDATA[Eka Danta Jaya Ginting]]>
<![CDATA[ Proyeksi: Jurnal Psikologi Vol 7, No 1 (2012): Jurnal Psikologi Proyeksi VOL. 7 No. 1 April 2012 ]]>
Publisher : <![CDATA[Faculty of Psychology Universitas Islam Sultan Agung Semarang ]]>
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DOI: 10.30659/jp.7.1.67-78
<![CDATA[The aim of this research is to investigate the level of cor r el a t ion betwe en conscientiousnesspersonality type and post purchase regret on consumer. The measurement tool that was used in thisresearch is conscientiousness personality type scale and post purchase regret scale. Conscientiousnesspersonality type scale arranged by researcher according to conscientiousness personality typecomponents proposed by John, Robins & Pervin (2008), that is order, achievement striving,dutifulness, self discipline, competence dan deliberation. Whereas post purchase regret scalearranged by researcher according to post purchase regret components which was adapted from Leedan Cotte (2009) work, that is outcome regret dan process regret. The number of respondent was101 people that collected by technique of purposive sampling. Using Kendall-Tau analyses, theresult of this study shows that there was a significant relationship between conscientiousnesspersonality type and post purchase regret. Conscientiousness personality could decreased postConscientiousness Personality Type, Post Purchase Regret.purchase regret.]]>
<![CDATA[PERBEDAAN KOMPETENSI INTERPERSONAL ANTARA SISWA YANG MENGIKUTI PROGRAM PERCEPATAN BELAJAR DENGAN SISWA YANG MENGIKUTI KELAS REGULER ]]>
<![CDATA[Eka Danta Jaya Ginting]]>
<![CDATA[ Jurnal Kependidikan Vol. 35, No.2 (2005) ]]>
Publisher : <![CDATA[Universitas Negeri Yogyakarta ]]>
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DOI: 10.21831/jk.v35i2.7298
<![CDATA[Abstract The aim of this study was to investigate the difference of interpersonal competence between student in acceleration program and regular program in high school. This research was field study in which data collected using Interpersonal Competence Scale. Subject were 150 students of SMUN 1 Medan, SMUS Sutomo Medan, and SMUS Muhammadiyah Plus Medan. Analysis of Variance shows a difference between acceleration and regular program in interpersonal competence(t=4.656; p 0.01) and students in acceleration program have interpersonal competence lower than the students of regular program (Xacceleration = 152.27 and Xregular= 168.67). In addition, results show the existence of difference of interpersonal competence in genre, organization activity and students and place. Keywords: interpersonal competence, acceleration program and regular program]]>
<![CDATA[Gambaran Postpurchase Dissonance Pada Konsumen City Car Honda Brio ]]>
<![CDATA[Beby Haryanti]]>;
<![CDATA[Eka Danta Jaya Ginting]]>
<![CDATA[ Predicara Vol 2, No 1 (2013) ]]>
Publisher : <![CDATA[Predicara ]]>
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<![CDATA[Penelitian ini bertujuan untuk melihat Gambaran postpurchase dissonance PadaKonsumen City Car Honda Brio. Postpurchase dissonance merupakan suatu kondisi dimanakonsumen mengalami keraguan atau kecemasan setelah melakukan suatu keputusanpembelian yang sulit dan relatif permanen. City Car merupakan jenis produk otomotif yangmemiliki biaya bahan bakar lebih irit dari bensin atau kendaraan berbahan bakar diesel.Penelitian ini dilakukan pada konsumen yang telah membeli City Car Honda Brio yangberada di kota Medan sebanyak 100 orang. Teknik pengambilan sampel yang digunakandalam penelitian ini adalah convenience sampling. Alat ukur berupa kuesioner, skalapostpurchase dissonance yang disusun berdasarkan teori yang dikemukakan oleh Sweeney,Hausknecht, & Soutar (2000). Hasil penelitian ini menunjukkan bahwa Gambaranpostpurchase dissonance Pada Konsumen City Car Honda Brio pada kategori sedang artinyakonsumen yang telah membeli City Car Honda Brio mengalami suatu kecemasan secarapsikologis setelah melakukan proses pembelian.Kata kunci: Postpurchase Dissonance, City Car, Honda Brio]]>
<![CDATA[Outcome or Process Regret in Online Purchasing: Consequences of Brand Trust to Consumer Purchase Regret ]]>
<![CDATA[Zulkarnain Zulkarnain]]>;
<![CDATA[Eka Danta Jaya Ginting]]>;
<![CDATA[Ferry Novliadi]]>;
<![CDATA[Surya Siahaan]]>
<![CDATA[ International Journal of Supply Chain Management Vol 8, No 6 (2019): International Journal of Supply Chain Management (IJSCM) ]]>
Publisher : <![CDATA[International Journal of Supply Chain Management ]]>
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<![CDATA[Nowadays online purchasing is one of the most popular internet activities. Various types of online products that are often purchased by consumers. Some factors in online purchases are availability access, and time efficiency. When consumers purchase an online product, there are certain expectations as regards its uses/functions. They will experience post-purchase regrets if the product is not in accordance with the initial expectations. These regrets are due to outcome purchase and process purchase. This study was carried out having two major objectives. First was to find out the influence of brand trust on consumer purchase regret. Second was to examine brand reliability and brand intentions were determinants of outcome and process regret. The questionnaire was employed for the collection of data, and this involved 305 participants. The result confirmed that brand trust was a significant influence on consumer regret in online purchasing. It also revealed that brand reliability of online product to be a major predictor of reducing consumers’ outcome and process regrets. These findings indicated that a brand plays a vital role in becoming an identifiable online product and protects consumers from unpleasant psychological stages.]]>
<![CDATA[PENGARUH KOMUNIKASI DARI MULUT KE MULUT DAN TIPE KEPRIBADIAN TERHADAP INTENSI PERPINDAHAN MEREK KOSMETIK: THE EFFECT OF COMMUNICATIONS FROM MOUTH TO MOUTH AND THE PERSONALITY TYPE TOWARD TRANSFER INTENTION OF COSMETIC BRAND ]]>
<![CDATA[Yuni Asmidar]]>;
<![CDATA[Zulkarnain]]>;
<![CDATA[Eka Danta Jaya Ginting]]>
<![CDATA[ Psikologia: Jurnal Pemikiran dan Penelitian Psikologi Vol. 12 No. 1 (2017): Jurnal Pemikiran dan Penelitian Psikologi (Psikologia) ]]>
Publisher : <![CDATA[Talenta Publisher ]]>
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DOI: 10.32734/psikologia.v12i1.2248
<![CDATA[Konsumen cenderung untuk beralih merek dibanding loyal terhadap suatu merek. Faktor paling kuat dalam mempengaruhi intensi berpindah merek pada konsumen adalah komunikasi dari mulut ke mulut. Disisi lain, tipe kepribadian juga turut berperan terhadap intensi berpindah pada konsumen. Penelitian ini bertujuan untuk menganalisis pengaruh komunikasi dari mulut ke mulut dan tipe kepribadian terhadap intensi perpindahan merek kosmetik X ke merek kosmetik lain. Subjek dalam penelitian ini adalah 263 wanita pengguna kosmetik X dengan metode pengambilan sampel yaitu purposive sampling. Penelitian ini menggunakan tiga skala yaitu skala komunikasi dari mulut ke mulut, skala tipe kepribadian, dan skala intensi perpindahan merek. Data yang diperoleh kemudian dianalisis dengan menggunakan anakova. Hasil penelitian menunjukkan terdapat pengaruh yang signifikan antara komunikasi dari mulut ke mulut dan tipe kepribadian terhadap intensi perpindahan merek. Implikasi dari penelitian ini adalah perusahaan kosmetik dapat memanfaatkan komunikasi dari mulut ke mulut yang positif mengenai produknya sebagai strategi dalam menarik konsumen baru.]]>
<![CDATA[PENGARUH PERSEPSI PENGEMBANGAN KARIR DAN WORKFAMILY CONFLICT TERHADAP INTENSI TURNOVER PADA KARYAWAN PT X : THE EFFECT OF CAREER DEVELOPMENT PERCEPTION AND WORK-FAMILY CONFLICT TOWARD TURNOVER INTENTIONS ON EMPLOYEE OF PT X ]]>
<![CDATA[Monica Sarina Panggabean]]>;
<![CDATA[Zulkarnain]]>;
<![CDATA[Eka Danta Jaya Ginting]]>
<![CDATA[ Psikologia: Jurnal Pemikiran dan Penelitian Psikologi Vol. 12 No. 1 (2017): Jurnal Pemikiran dan Penelitian Psikologi (Psikologia) ]]>
Publisher : <![CDATA[Talenta Publisher ]]>
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DOI: 10.32734/psikologia.v12i1.2250
<![CDATA[Intensi turnover adalah kecendrungan atau niat karyawan untuk berhenti bekerja dari pekerjaannya secara sukarela menurut pilihannya sendiri, namun belum diwujudkan dalam tindakan nyata meninggalkan perusahaan. Penelitian ini bertujuan untuk mengetahui peran persepsi pengembangan karir dan work family conflict terhadap intensi turnover pada karyawan PT X. Penelitian ini dilakukan dengan melibatkan 114 karyawan wanita di seluruh unit kantor PT X. Hasil analisis statistik menunjukkan bahwa persepsi pengembangan karir dan work-family conflict berpengaruh terhadapi intensi turnover karyawan PT X. Studi ini menunjukkan bahwa persepsi positif karyawan terhadap pengembangan karir dan tingkat work-family conflict yang rendah dapat menurunkan intensi turnover.]]>
<![CDATA[PERAN PERCEIVED VALUE DAN PROMOSI PENJUALAN TERHADAP KEPUASAN PELANGGAN DAN DAMPAKNYA TERHADAP INTENSI MEMBELI ULANG PADA PENGGUNA TRANSPORTASI ONLINE : THE ROLE PERCEIVED VALUE AND SALES PROMOTION TOWARD CUSTOMER SATISFACTION AND IMPACT ON REPURCHASE INTENTION AMONG USERS OF ONLINE TRANSPORTION ]]>
<![CDATA[Shoffa Malini]]>;
<![CDATA[Zulkarnain]]>;
<![CDATA[Eka Danta Jaya Ginting]]>
<![CDATA[ Psikologia: Jurnal Pemikiran dan Penelitian Psikologi Vol. 12 No. 2 (2017): Jurnal Pemikiran dan Penelitian Psikologi (Psikologia) ]]>
Publisher : <![CDATA[Talenta Publisher ]]>
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DOI: 10.32734/psikologia.v12i2.2255
<![CDATA[Penelitian ini dilakukan untuk mengetahui peran perceived value dan promosi penjualan terhadap kepuasan pelanggan, serta pengaruh kepuasan pelanggan terhadap intensi membeli ulang pada pengguna transportasi online. Pendekatan penelitian ini adalah kuantitatif dengan menggunakan teknik purposive sampling yang melibatkan 355 orang pengguna transportasi online. Teknik analisis data yang digunakan adalah Analisis jalur. Hasil analisis statistik menunjukkan bahwa perceived value dan promosi penjualan berpengaruh signifikan dan positif terhadap kepuasan pelanggan. Kemudian kepuasan pelanggan berpengaruh signifikan dan positif terhadap intensi membeli ulang. Selain itu, perceived value dan promosi penjualan berpengaruh signifikan dan positif terhadap intensi membeli ulang melalui mediasi kepuasan pelanggan. Implikasi dari penelitian ini dapat membantu pihak transportasi online untuk mempertahankan dan terus meningkatkan kualitas nilai jasa yang ditawarkan bagi penggunanya, baik dari segi manfaat promosi penjualan yang ditawarkan, maupun penciptaan custumer perceived value yang positif yang akan berdampak baik kepada peningkatan kepuasan pelanggan dan intensi untuk menggunakannya kembali.]]>
<![CDATA[The role of self-confidence on the intention to buy Zara fashion products among teenagers: Hubungan kepercayaan diri dengan intensi remaja membeli produk fashion Zara ]]>
<![CDATA[Sharah Tamiara]]>;
<![CDATA[Eka Danta Jaya Ginting]]>
<![CDATA[ Psikologia: Jurnal Pemikiran dan Penelitian Psikologi Vol. 15 No. 2 (2020): Psikologia: Jurnal Pemikiran dan Penelitian Psikologi ]]>
Publisher : <![CDATA[Talenta Publisher ]]>
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DOI: 10.32734/psikologia.v15i2.4474
<![CDATA[This research examines the effect of self-confidence on teenagers’ intention to buy Zara fashion products. The results showed that self-confidence correlated negatively with teenagers’ intention to buy Zara fashion products. But the effect of self-confidence was quite small, it only accounted for about 3 percent of the variance of the teenagers’ intention to buy Zara products. Penelitian ini menelaah hubungan kepercayaan diri terhadap intensi membeli produk fashion Zara pada remaja. Hasil dari penelitian ini menunjukkan bahwa terdapat hubungan negatif antara kepercayaan diri remaja dengan intensi mereka untuk membeli produk fashion Zara. Namun, peran self-confidence tersebut cukup kecil, yaitu menyumbang sekitar 3 persen dari kebervariasian intensi membeli produk Zara.]]>
<![CDATA[The influence of brand image on intention to buy Charles and Keith products among 18-25 years old women : Pengaruh citra merek terhadap intensi membeli produk Charles and Keith pada perempuan berusia 18-25 tahun ]]>
<![CDATA[Shanly Darma]]>;
<![CDATA[Eka Danta Jaya Ginting]]>
<![CDATA[ Psikologia: Jurnal Pemikiran dan Penelitian Psikologi Vol. 16 No. 2 (2021): Psikologia: Jurnal Pemikiran dan Penelitian Psikologi ]]>
Publisher : <![CDATA[Talenta Publisher ]]>
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DOI: 10.32734/psikologia.v16i2.7736
<![CDATA[This study examines the extent to which brand image can affect the purchase intentions of a product. Companies must build a positive brand image because the more positive a consumer's attitude towards a store or brand, the stronger the consumer's intention to buy. This study aims to determine the effect of brand image on the intention to buy Charles & Keith products in women aged 18-25 years in Medan involving 141 participants. The data collection method used is the accidental sampling technique. The research data were analyzed using a simple regression analysis method. The results showed that brand image had a positive effect on the intention to buy Charles and Keith products. Penelitian ini menelaah sejauh mana citra merek dapat mempengaruhi intensi membeli pada suatu produk. Perusahaan harus membangun citra merek yang positif karena semakin positif sikap seorang konsumen akan suatu toko atau brand maka semakin kuat juga intensi membeli pada konsumen tersebut. Penelitian ini bertujuan untuk mengetahui pengaruh citra merek terhadap intensi membeli produk Charles & Keith pada perempuan berusia 18-25 tahun di Medan dengan melibatkan 141 orang partisipan. Metode pengambilan data yang digunakan adalah teknik accidental sampling. Data penelitian dianalisa menggunakan metode analisa regresi sederhana. Hasil penelitian menunjukkan bahwa citra merek berpengaruh positif terhadap intensi membeli produk Charles and Keith.]]>
