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Ekspresi komunikasi bonek dalam membangun citra di masyarakat Pratama, Panji Jalu; Yenny, Yenny
Soetomo Communication and Humanities Vol. 1 No. 2 (2020)
Publisher : Universitas Dr.Soetomo

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Abstract

This research is titled Bonek communication behavior in building image in the community. Bonek is a football supporter of the Persebaya Surabaya team, supporters are an inseparable part of a football match, people's interest in watching and supporting their respective clubs in the stadium is one a form of loyalty support for the club. In social life Bonek often gets a negative stigma from all forms of behavior, this means Bonek Communication Behavior plays a role in shaping their image in the eyes of the public. This type of research uses qualitative research. Data collection techniques in this study are by interviewing , observation and documentation. Data analysis techniques in this study used two channels consisting of data presentation and drawing conclusions.Keywords: behavior, communication, supporters, Bonek, citra.
Strategi Komunitas Club Motor Honda CB Dalam Masyarakat Surabaya Iqbal, Ghalih Rafiano; Yenny, Yenny
Soetomo Communication and Humanities Vol. 2 No. 2 (2021)
Publisher : Universitas Dr.Soetomo

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Abstract

The automotive world in Indonesia is growing and getting more advanced. It can be seen from the many communities in the automotive sector, especially the motorcycle community. Motorcycle communities are increasingly popping up and growing in big cities to remote areas. In Surabaya there are many motorcycle communities, one of which is the Honda CB community. This community consists of Honda CB motorcycle owners in the Surabaya area. In this study, the author discusses the communication strategy of the Honda CB Community in the Surabaya community. Solidarity in this community includes internal solidarity and external solidarity. Internal solidarity includes social relationships that occur among members of the Honda CB community. External solidarity that includes social relations between members of Honda CB and the Honda CB community and the people of Surabaya. This research is a qualitative research with descriptive analysis. Descriptive analysis method was chosen with the aim of describing the phenomena that occur in accordance with the facts as they are. Sources of data in this study obtained from quotes, behavior, written sources, and photos. Data collection methods used in this study were observation, interviews, and documentation. Interviews based on sampling techniques conducted internally based on subjects who have the most representative information.