Eko Suhartanto
Universitas Prasetiya Mulya, Kampus Cilandak, Jl. R.A. Kartini, Cilandak Barat., Cilandak, Jakarta Selatan, Jakarta 12430, Indonesia

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The Factors Affecting Cooperation and the Moderating Effect of Technological Turbulence Arthur Tunggul Siahaan; Eko Suhartanto; Christiana Tercia
Publisher : Universitas Prasetiya Mulya

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This present study examines the effect of technological turbulence in driving cooperation, the role of non-economic satisfaction in mediating between focal constructs of relationship marketing (RM) with cooperation, and the effect of interpersonal commitment on interorganizational commitment. The findings show that high technological turbulence dampens the positive relationship of two focal constructs of RM, non-economic satisfaction mediates focal constructs of RM and cooperation, and interpersonal commitment influences interorganizational commitment. The study uses empirical data from business-to-business (B2B) ICT resellers in Indonesia to test the hypotheses developed. A structured questionnaire via an online platform is used as a research instrument with one hundred and one companies participating. https://doi.org/10.21632/irjbs.14.2.171-186 
Strategies for SME Digital Ecosystem in Indonesian Metal Industry Bernadinus Yudianto; Teddy Trilaksono; Isti Budhi Setiawati; Sri Widya Wijanarti; Eko Suhartanto
Publisher : Universitas Prasetiya Mulya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21632/irjbs.15.1.63-77


SMEs can achieve the paradigm shift they need for development by creating a business ecosystem that will improve their skills and technicalities through digital media. This study aims to identify several strategies that can influence changes in the digital ecosystem development for SMEs in Indonesia to help them survive and be sustainable. This research focuses on a single case study approach. Citeureup metal industry centre was chosen by involving 70 SMEs spread across the Citeureup area. This study found that four strategies can be applied to develop a digital ecosystem. The first is helping SMEs to level up, and the second is connecting with the surrounding stakeholders. The third is to help SMEs expand their market, and the last is to help them build regeneration strategies. https://doi.org/10.21632/irjbs.15.1.63-77
Rantai Nilai dan Model Bisnis Media Televisi di TVRI Alya Puteri Maharani; Chan Christine; Kevin Brassalie; Eko Suhartanto
Indonesian Business Review Vol 4 No 2 (2021): Indonesian Business Review
Publisher : Universitas Prasetiya Mulya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21632/ibr.4.2.178-202


With the development of the creative industry in Indonesia, the world of television and radio in Indonesia must of course also have to develop for mutual progress. With so many media to enjoy entertainment and information, television and radio are still the choice of some Indonesian people. Nevertheless, television and radio are slowly being abandoned by the community because of other mediums that are present in this industry. In the television industry itself is being rivaled by a streaming platform that presents watching whenever and wherever, it becomes one of the challenges of the television industry to develop. The radio industry has also begun to compete with streaming platforms capable of delivering any song anywhere for its users. TVRI, as a company in Indonesia which is engaged in the television industry and is the first television station in Indonesia has its own way to survive and develop in one of the sub-sectors in this creative industry.
Rantai Nilai dan Model Bisnis Fashion pada Brand Lokal Fontanna Ofira Feodora; Anastasia Irene Handoyo; Graciela Cendana; John Pier’s Moses; Eko Suhartanto
PERWIRA - Jurnal Pendidikan Kewirausahaan Indonesia Vol 5 No 1 (2022): PERWIRA - Jurnal Pendidikan Kewirausahaan Indonesia
Publisher : Perkumpulan Pendidik Kewirausahaan Indonesia (Perwira Indonesia)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21632/perwira.5.1.66-75


In this study, we analyze the implementation of Musse Official's corporate strategy to face the intense competition in the fashion industry, as well as the obstacles encountered. Specifically, this study presents Musse Official value chain analysis, which is based on the results of depth interviews with Musse Official’s owner. Facing a competing strategy that dares to spend money on a large scale, Musse Official puts customer engagement as its competitive advantage. For example, a promotional program for loyal consumers and convenience return of goods process. In addition, accuracy in procurement of goods and agile supply chain is also part of the Official Musse strategy.