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All Journal JURNAL SAINS PEMASARAN INDONESIA Diponegoro Journal of Management DIJB (Diponegoro International Journal of Business)
Yoestini Yoestini
Jurusan Manajemen Fakultas Ekonomika Dan Bisnis Universitas Diponegoro
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education

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STUDI MENGENAI PENGEMBANGAN HUBUNGAN JANGKA PANJANG PERUSAHAAN DAN PENGECER Cempakasari, Diah Arum; Yoestini, Yoestini
Jurnal Sains Pemasaran Indonesia (Indonesian Journal of Marketing Science) Vol 2, No 1 (2003): Mei
Publisher : Master of Management Diponegoro University

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (1518.851 KB) | DOI: 10.14710/jspi.v2i1.67-84

Abstract

Penelitian ini membahas mengenai pengembangan hubungan antara perusahaan dan pengecer yang  diupayakan untuk pembinaan  hubungan jangka  panjang.   Untuk membina hubungan jangka panjang  maka perusahaan memerlukan kepercayaan pengecer yang  didukung  oleh faktor-faktor karakieristik perusahaan dan karakteristik tenaga penjualan.  Masalah penelitian diajukan  adalah  untuk mengetahui bagaimana mewujudkan hubungan jangka panjang antara perusahaan  dan  pengecer  melalui faktor-faktor  karakteristik perusahaan  dan  karakteristik tenaga penjualan.   Berdasarkan hal tersebut maka diajukan sebuah model teoritis dan lima hipotesis untuk diuji. Sampel dari penelitian  ini  adalah para pengecer  minuman Pepsicola di kola Semarang.  Hasil analisis data menunjukkan bahwa terdapat pengaruh yang signifikan antara  kepuasan,   reputasi  perusahaan,   dan kepercayaan pada  tenaga penjualan  dengan kepercayaan pada perusahaan,  keandalan tenaga penjualan dengan  kepercayaan pada tenaga penjualan,  dan kepercayaan pada perusahaan dengan hubungan jangka panjang.
ANALISIS PENGARUH KUALITAS WEBSITE, LINGKUNGAN DAN DAYA TARIK KONTEN TERHADAP IMPULSIVE BUYING PADA WEBSITE OLX MELALUI PERILAKU HEDONIK Septiani, Shelomita Elisabeth; Sugiarto, Sugiarto; Yoestini, Yoestini
Jurnal Sains Pemasaran Indonesia (Indonesian Journal of Marketing Science) Vol 15, No 3 (2016): Desember
Publisher : Master of Management Diponegoro University

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (507.954 KB) | DOI: 10.14710/jspi.v15i3.168-180

Abstract

Along with era’s development, there is a shift which consumers prefer to buy via online shopping rather than going straight to the mall or come to the store to buy something. This research aims to analyze the effect of website’s quality toward hedonic behavior, to analyze the effect of environment toward hedonic behavior, to analyze the effect of content attractiveness toward hedonic behavior, to analyze the effect of hedonic behavior toward impulsive buying.Sample in this research is 97 respondents that are shopping on the OLX website. The technique of data analysis is using SPSS, with validity and realibility test, the classic assumption test and multiple regression.The result of this research shows that the Quality of the Website doesn’t has positive effect toward hedonic behavior, Environment have positive effect toward Hedonic Behavior, the Attractiveness of Content have positive and significant effect toward Hedonic Behavior, Hedonic Behavior have a positive effect toward Impulsive Buying.
ANALISIS PENGARUH KUALITAS LAYANAN DAN CITRA MEREK TERHADAP MINAT BELi DAN DAMPAKNYA PADA KEPUTUSAN PEMBELIAN (Studi Pada Pengguna Telepon Seluler Merek Sony Ericson di Kota Semarang) Yoestini, Yoestini; Rahma, Eva Sheila
Jurnal Sains Pemasaran Indonesia (Indonesian Journal of Marketing Science) Vol 6, No 3 (2007): Desember
Publisher : Master of Management Diponegoro University

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (1222.662 KB) | DOI: 10.14710/jspi.v6i3.261-276

Abstract

Penelitian  inf ditujukan  untuk menguji pengaruh  citra  merek  dan kualitas  layanan  terhadap minat membeli dalam meningkatkan keputusan pembelian.                                                  . Sampel  penelitian   ini   adalah   pengguna   handphone   di  kota   semarang,   sejumlah   100 responden.  Structural  Equation  Modeling  (SEM)  yang  dijalankan  dengan  perangkat  lunak AMOS,  digunakan untuk menganalisis data,  Hasil analisis menunjukkan bahwa citra  merek dan kualitas layanan  berpengaruh  terhadap  minat membeli dalam  meningkatkan  keputusan pembe/ianTemuan empiris tersebut mengindikasikan bahwa  kua/itas  layanan berpengaruh signifikan terhadap citra merek dengan  nilai korelasi sebesar 0,34; citra merek berpengaruh signifikan terhadap minat membeli dengan  nilai korelasi sebesar 0,30,  kualitas layanan  berpengaruh signifikan terhadap minat membeli dengan  nilai korelasi sebesar 0,32,  dan minat membeli berpengaruh signifikan terhadap keputusan pembe/ian  dengan nilai korelasi sebesar 0,60.
ANALISIS ORIENTASI STRATEGI DAN KINERJA PEN JUALAN ( Studi Kasus Pada Industri Farmasi dan lndustri Jamu di Jawa Tengah) Hariyanto, Merry; Yoestini, Yoestini
Jurnal Sains Pemasaran Indonesia (Indonesian Journal of Marketing Science) Vol 2, No 2 (2003): September
Publisher : Master of Management Diponegoro University

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (1981.631 KB) | DOI: 10.14710/jspi.v2i2.197-218

Abstract

Inovasi  produk merupakan bagian esensial yang menentukan  kelangsungan  hidup suatu perusuhaan  dalam jangka panjang.  Klnerja  inovasi tidak  semata-mata  ditentukan  oleh bagaimana   implementasi  dan  evaluasi strategi  dilakukan,   tetapi juga ditentukan  oleh proses yang menyertai  pengembangan strategi  itu.  Penelitian ini secaru  khusus  meneliti pengaruh faktor lingkungan  persaingan  dan  komitmen  sumber   daya yang  merupakan komponen   kritikal  proses  perencanaan  strategi   terhadap   orientasi  strategi,  pengaruh orientasi strategi terhadap  inovasl produk, dan pengaruh inovasi produk terhadap pertumbuhan   penjualan.   Responden  dalam penelitian  ini  adalah  pihak:  manajemen (tingkat  Plant  Manager  dan  tingkat  di  atas  Plant  Manager) perusahaan farmasi  dan perusahaan  jamu  di Jawa  Tengah.  Data  dianalisa  dengan  Structural  Equation  Model (SEM) dari program  AMOS 4.01.
ANALISIS PENGARUH PERSEPSI HARGA, KUALITAS PRODUK,CITRA MEREK DAN WORD OF MOUTH TERHADAP KEPUTUSAN PEMBELIAN KARTU PERDANA INDOSAT OOREDOO (Studi Kasus pada Konsumen Indosat Ooredoo di Semarang) Nantyas Cahyaningrum, Ajeng; Yoestini, Yoestini
Diponegoro Journal of Management Volume 7, Nomor 4, Tahun 2018
Publisher : Faculty of Economics and Business Diponegoro University

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (221.618 KB)

Abstract

The research is proceeded based on the significant decrease of Indosat Ooredoo’s net profit on 2013 and 2014. The aim of the research is to find out the influence of perception of price (X1), product quality (X2), brand image (X3) and word of mouth (X4) towards the buying decision of Indosat Ooredoo prepaid SIM card in Semarang.            The methods of data collection used in this research was a questionnaire to 100 participants spread at Semarang, which has been using Indosat Ooredoo for more than a year. Sampling technique was done by using purposive sampling methods. Data analysis on this research is using multiple linear regression analysis using SPSS for windows.            The result of the research shows that the variable of perception of price, product quality, brand image and word of mouth is having a positive and significant influence towards the buying decision of Indosat Ooredoo prepaid SIM card at Semarang. Among the four variables mentioned, product quality was the most influencing variable towards the buying decision. Therefore it is suggested for the company to improve the quality continuously in order to improve the buying decision of Indosat Ooredoo prepaid SIM card.
ANALISIS PENGARUH HARGA DAN KUALITAS PELAYANAN YANG BERPENGARUH TERHADAP KEPUASAN PELANGGAN DAN BERTUJUAN UNTUK MENINGKATKAN LOYALITAS PELANGGAN CITILINK DI SEMARANG Naufal, Muhammad Arif; Yoestini, Yoestini
Diponegoro Journal of Management Volume 8, Nomor 2, Tahun 2019
Publisher : Faculty of Economics and Business Diponegoro University

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (182.748 KB)

Abstract

Business competition in the airline industry is quite strict, and cannot be avoided. Ittakes a lot of innovations and knowledges of what needs are needed by the community sothat people will be loyal to the product. The purpose of this study is to find out the effect ofprice and service quality that affect customer satisfaction which may also have an impacton customer loyaltyThe purpose of this study is to find out the effect of price and service quality thataffect customer satisfaction which may also have an impact on customer loyalty. Thepopulation in this study was airline consumers in the city of Semarang. The number ofsample used was 126 people selected using nonprobability sampling and purposivesampling through questionnaires. The results showed that price affects customersatisfaction, service quality affects customer satisfaction, and customer satisfaction affectscustomer loyalty. In this study service quality is the most influential variable on customersatisfaction. Customer satisfaction is also found to have a mediating function in theinfluence relationship between price and service quality to customer loyalty.
ANALISIS PENGARUH KETIDAKPUASAN KONSUMEN, HARGA DAN KEBUTUHAN MENCARI VARIASI TERHADAP PERPINDAHAN MEREK SABUN LIFEBUOY DI SEMARANG Ratna Nilasari, Debora; Yoestini, Yoestini
Diponegoro Journal of Management Volume 1, Nomor 4, Tahun 2012
Publisher : Faculty of Economics and Business Diponegoro University

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (174.004 KB)

Abstract

This study aims to determine the effect of consumer dissatisfaction, price and the need to variety product of brand switching decision of bar soap. This research was conducted on consumers Lifebuoy bar soap that has been moved to another brand of soap and bar soap sample set of 100 respondents using Accidential Sampling methods. Data ware collected by distributing questionnaires. Data analysis method was perfored by multiple linear regression using SPSS software. Data that has met the test validity, test reliability, and test the assumptions of classical. Based on analysis that used, can be pulled several conclusions of be donedoubled regression processing. this watchfulness is validity up to standard,reliabilitas, with free from heteroskedastisitas, multikolinearitas and escape testnormally. from regression similarity that got, variable dependent that has value most significant that is consumer dissatisfaction. hypothesis testing by using test t demo that variable consumer dissatisfaction, price and the need for variety, variables according to significant influence displacement brand. while in test f demo significant <0,05. matter thismeans variable displacement Brand (Y), Consumer Dissatisfaction (X1), Price (X2) and Needs Finding Variations (X3) to together influential manifestly towards displacement brand (Y). while determination coefficient is got with value adjusted R Square 48,4%, mean, variable displacement brand explainable by existence variable consumer dissatisfaction, price, advertising and the need for variety, while therest 51,6% can be influenced by variable other.
ANALISIS IKLAN DAN ENDORSER TERHADAP PEMBENTUKAN BRAND AWARENESS SERTA DAMPAKNYA PADA KEPUTUSAN PEMBELIAN PRODUK KECAP MANIS ABC Raih Nur Fatmayanti, Susy; Yoestini, Yoestini
Diponegoro Journal of Management Volume 1, Nomor 4, Tahun 2012
Publisher : Faculty of Economics and Business Diponegoro University

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (248.172 KB)

Abstract

ABC products was an old brand that had a good quality. ABC always improve their quality products trought the age and had an international standardized. This purpose of this research is to analyze the impact of the advertising and endorser towards brand awareness and their effects towards decision buying on ABC soy sauce, where  independents variables of this research is Advertising (X1), Endorser  (X2), and Brand Awareness (X3) become intervening variable that give impact towards Buying Decision (Y) as a dependent variable. The population of this research is soy sauce customer. Sample that used in this research are 100 respondents. Technique sampling method that used in this research is purposive sampling. While its survey method used questionnaires. Then analyzed method that used in this research includes validity test, reliability test, multiple regressions, and classical assumption test. Hypothesis test that used includes F test, t-test, and Determination Coefficients Analysis (R²). According to this research results, regression formula: Y1 = 0,45 X1 +  0,8 X2 and = 0,661 + 0,140.  According to statistic data analysis, indicators in this research showed that all data were valid and reliable. As an individual, variable that have the biggest impact is Brand Awareness. And followed by its independent variable, Advertising, and Endorsers. Hypothesis testing used t-test showed that the advertising significantly influences its dependent variable  (Brand Awareness), but Endorser has no significant impact towards Brand Awareness. When this research used multiple regression analysis, Brand Awareness significantly impact Buying Decision.
STUDI TENTANG BRAND LOYALITY ( LOYALITAS MEREK ) PRODUK PELEMBAB POND’S ( Studi Pada Warga Perum. Bumi Citra Fajar Sidoarjo Jawa Timur) Masitha, Raya; Yoestini, Yoestini
Diponegoro Journal of Management Volume 2, Nomor 2, Tahun 2013
Publisher : Faculty of Economics and Business Diponegoro University

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (126.16 KB)

Abstract

Currently,  the competition  among  cosmetic  producers  in Indonesia  is more  glowing,  Many  cosmeticproducers in Indonesia are competing to make the qualified facial moisture product and it admissible to woman kind. The brand product of Pond’s as a market leader of facial moisture in Indonesia is gretting market share decline result from thearrival of competitors those doesn’t inferior. Pond’s was do action in order to all consumers remains loyal to this brand. The research aims to analyze the effect of factor of brand, company, and consumer brand characteristic. Respondent who imvoled within the research is 100 female; method uses non probability sampling, which is accidental sampling. Data collecting is done by distributing questionnaire and data analysis method is performed by multiple linier regression uses SPSS software. The result of regression test demonstrates company,s characteristic variable has a positive and significant  effect  on  brand  loyalty  of  Pond,s  facial  moisture  0,373.  Product  brand,s  characteristic variable  has  a  positive  and  significant  effect  on  brand  loyalty  of  Pond’s  facial  moisture  0,296. Determination  coefficient  value is 0.521 , it means that brand loyalty  is influenced  by characteristic variable  of  brand,  company,  and  costumer-brand  52,1%  ,  where  asa  the  balance  is  48,9%  can  be clarified by other variable those do not examined within this research.
ANALISIS PENGARUH PEMASARAN PENGALAMAN DAN PERSEPSI NILAI TERHADAP LOYALITAS KONSUMEN, DENGAN KEPUASAN KONSUMEN SEBAGAI VARIABEL INTERVENING PADA KONSUMEN DU CAFE DI SEMARANG Kartika, Riris Dwi; Yoestini, Yoestini
Diponegoro Journal of Management Volume 7, Nomor 2, Tahun 2018
Publisher : Faculty of Economics and Business Diponegoro University

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (286.301 KB)

Abstract

Du Cafe has decreased sales which can affect the customer loyalty of cafe. Every cafe or restaurant is required to have a different concept so it must have experiential marketing and perceived value, whose main purpose is to influence consumer satisfaction. Building customer satisfaction that will affect on consumer loyalty, so that later will have an impact on sales increase, and can maximize market share in accordance with company expectation.The purpose of this study to analyze experiential marketing and perceived value on customer satisfaction and the impact on customer loyalty. The population of the study was all consumers who had ever done purchase transaction on Du Cafe product at least more than once, where respondents are Semarang people. The samples in this study were 125 respondents. The method of collecting data through questionnaires. This study uses analytical techniques of Structural Equation Modeling (SEM) with AMOS 22.0 as the analysis instrument.The result show that the experiential marketing has positively and significantly significant   effected   customer   satisfaction,   perceived   value   has   positively   and significantly significant effected customer satisfaction, customer satisfaction has positively and significantly effected customer loyalty, experiential marketing has not significantly effected customer loyalty, and perceived value has positively and significantly significant effected customer loyalty.
Co-Authors a Gibralazhafran Iskandar, Rayhansya Asri Hapsari, Devita Cempakasari, Diah Arum Debora Ratna Nilasari Hariyanto, Merry Imroatul Khasanah Kartika, Riris Dwi Nantyas Cahyaningrum, Ajeng Naufal, Muhammad Arif Nurlitasanti, Feby Rahma, Eva Sheila Raya Masitha, Raya Septiani, Shelomita Elisabeth Sintadi, Jason Sri Rahayu Tri Astuti Sugiarto S Susy Raih Nur Fatmayanti