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All Journal Jurnal Ilmiah Kesehatan Media Husada Journal of Community Health and Preventive Medicine
Shofi Nur Rahmah
Department Of Public Health, Faculty Of Medicine, Universitas Brawijaya
Education Environmental Science Health Professions Immunology & microbiology Medicine & Pharmacology Nursing Public Health

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PENGARUH EXPERIENTIAL MARKETING TERHADAP KEPUASAN DAN LOYALITAS PASIEN shofi nur rahmah
Jurnal Ilmiah Kesehatan Media Husada Vol 10 No 1 (2021): April
Publisher : LPPMK STIKES Widyagama Husada

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33475/jikmh.v10i1.247

Abstract

This study aimed to examine the effect of experiential marketing on patient satisfaction and patient loyalty. It also attempted to discover the experiential-marketing dimension with the predominant effect. It is a quantitative study with a cross-sectional approach. The study population was all inpatients in Rumah Sakit Islam (RSI) Unisma Malang between February and March 2017. The researchers selected 197 respondents as samples using the purposive sampling method from all ward classes except VVIP class. This study’s exogenous variable was experiential marketing, whereas the endogenous variable was patient satisfaction and loyalty. As the instrument, the researchers used a questionnaire to reveal the patients’ perceptions and hopes about experiential marketing applied by the hospital and their satisfaction and loyalty. The researchers used Partial Least Square (PLS) as a data analysis method. The study showed that experiential marketing dimensions (consisting of sense, feel, think, act, and relate) positively and significantly affected patient satisfaction. Experiential marketing insignificantly and indirectly affected patient loyalty through patient satisfaction, and ‘relate’ was the most dominant dimension of experiential marketing in building patient satisfaction. Keywords: experiential marketing; patient satisfaction; patient loyalty.
HYPERTENSION RISK FACTOR ANALYSIS IN COMMUNITY: A CASE STUDY IN THE COMMUNITY OF BATURETNO VILLAGE, DAMPIT DISTRICT, MALANG REGENCY Naura Anindya Candini; Yunita Lestari Indrianto; Deden Ahmad Iqromi; Azzura Jasmine Simanulang; Gusti Rajendra Yoga Pratama; Devita Rahmani Ratri; Shofi Nur Rahmah
Journal of Community Health and Preventive Medicine Vol. 3 No. 1 (2023): JOCHAPM Vol. 3 No. 1 2023
Publisher : Universitas Brawijaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (258.126 KB) | DOI: 10.21776/ub.jochapm.2023.003.01.2

Abstract

Hypertension is one of the non-communicable diseases which has been identified as the main cause of premature death in the world. In 2020, the number of people with hypertension in Malang Regency reached 704,698 people, making Malang Regency the third-highest hypertension rate regency in Java. In Dampit District, the prevalence of hypertension was 3.31% with 1,019 residents were diagnosed with this disease. Better management of hypertension is needed, considering the high morbidity and mortality caused by the disease. This study aimed at determining the main gap in knowledge, attitude, and practice about hypertension; as well as investigating the effect of health promotion on knowledge about hypertension of the residents of Baturetno Village, Dampit District, Malang Regency. We employed a pre-experimental one-group pretest post-test design. The study was conducted on 11-18 January 2022, involving 50-82 samples who were selected through consecutive sampling. This study consisted of 2 stages. The first stage used the questionnaire to identify the gap in the knowledge, attitude, and practice about hypertension. The result was then analyzed using Chi-Square, then the main problem was selected using the Nominal Group Technique. In the second stage, we developed a health promotion to address issues selected in the first stage. Wilcoxon was used to analyze the impact of the promotion on respondents’ knowledge. We found that the main risk factor for hypertension in Baturetno Village was the low level of knowledge regarding the use of hypertension drugs. We found a significant increase in the level of knowledge after health promotion was delivered through roleplay and simulation.
Co-Authors Azzura Jasmine Simanulang Deden Ahmad Iqromi Devita Rahmani Ratri Gusti Rajendra Yoga Pratama Naura Anindya Candini Yunita Lestari Indrianto