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Agus Yulianto
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Agriculture, Biological Sciences & Forestry Arts Humanities Automotive Engineering Biochemistry, Genetics & Molecular Biology Chemical Engineering, Chemistry & Bioengineering Chemistry Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Education Engineering Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Materials Science & Nanotechnology Mathematics Mechanical Engineering Medicine & Pharmacology Physics Public Health Social Sciences

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Journal : Katalogis

 1 
PENGARUH BAURAN RROMOSI, KUALITAS LAYANAN DAN CITRA PERUSAHAAN TERHADAP NIAT MEMBELI KEMBALI PADA PLANET CELLULAR DI KOTA PALU Yulianto, Agus
Katalogis Vol 5, No 2 (2017)
Publisher : Katalogis

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Abstract

The purpose of this study are: 1) to determine and analyze the effect of promotion mix on repurchase intention at The Planet Cellular Palu; 2) to determine and analyze the effect of service quality on store image; 3)  to determine and analyze the effect of service quality on repurchase intention at The Planet Cellyular Palu; 4) determine and analyze the effect of store image on repurchase intention at The Planet Cellular Palu. the sample of this study consist of 220 people who are selected by using accidental sampling technique. The study use Structural Equation Modeling (SEM)  to test the hypothesis. The result shows that: 1) promotion mix has positive and significant effect on repurchase intention at The Planet Cellular Palu 2) service quality has positive and significant store image; 3) service quality has positive and significant effect on repurchase intention at The Planet Cellular Palu; 4) storeimage has positive and significant effect on repurchase intention at The Planet Cellular Palu.
Co-Authors - Susanto Abdul Hamid Adina Widi Astuti Agung Setyo Darmawan Agus Raharjo Ahsani, Muh Syukri Alifianto, Untung Allif Silfiyana Rohman Alvian, Alvian Andya Satya Purnomo Putro Andya Satya Purnomo Putro, Andya Satya Purnomo Ani Ariani, Ani Anjaya, Perdana Dika Anugrahaini, Ulya Santa Arianto, Ivan Setia Arif Widiyatmoko, Arif Ati, Laras Ayu Paramitha, Amelia Ayu Paramitha, Amelia Bambang Genjik S Bambang Subali Budi Antoni Saputra Budi Antoni Saputra, Budi Antoni Budi Astuti Budiyanto, Saraswati Putri D.R, Priyandika Delvita Puspitasari Dewi, Adelina Ryan Candra Dian Wahid Hermawan, Dian Wahid E. Marhaeniyanto Effendy, Suhardi - Eko Budianto Eko Nugroho Yuliono, Eko Nugroho Eling Purwantoyo Ellianawati, Ellianawati Endang Susilaningsih Fandi Musthofa A. S. Fandi Musthofa A. S., Fandi Musthofa Firmansyah Firmansyah Firmansyah Firmansyah, Firmansyah - Fitrianti, Dwi Agung Fitriawan, Margi Fitriawan, Margi Fitriyah, Maghfirotul Hadi Susanto Hasanah, Dian Uswatun Herkulana Herkulana Ian Yulianti, Ian Ibnul Mubarok Ihwanudin, Maulana Ika Vidiasari Aristawati Iwan Junaedi Iwan junaedi Junaedi Harmiansyah, Junaedi Kartono - Khoirun Nisa Khoirun Nisa’, Khoirun Khoirun Nisa’ Khumaedi - Kusjuriansah, Kusjuriansah Lucky Zaehir Maulana, Lucky Made D.P, Ngurah Mahardika Prasetya Aji Mahardika Prasetya Aji, Mahardika Prasetya Mashudi Mashudi Moh. Shofi Nur Utami Moh. Shofi Nur Utami, Moh. Shofi Nur Mohammad Qois Syafi Mufti, Afrizal Mulyanti, Restina Muji Mulyono Mulyono Naila Hilmiyana Syifa Nathan Hindarto Nisa’, Khoirun Nita Rosita Nita Rosita, Nita Noviyanto Noviyanto, Noviyanto Nur Khasanah Nur Rohman Arif Nur Rohman Arif, Nur Rohman Nuri Nuri Nurlita, Putri Sandra Nuryati, Iis Nuzulina, Khoirun Parmin - Parmin Parmin Pramuko Ilmu Purboputro Praptiwi, Ucca Swasti Primadian, Fatimah Putra, Ngurah Made Darma Ramadhani, Amanda Dhyan Purna Ramadhani, Athirah Nur Rengganis, Amalia Puspita Reza Faizal, Reza Riameinda Br. Bangun Riameinda Br. Bangun, Riameinda Br. Rizka Silviana Hartanti, Rizka Silviana Sarwi - Scolastika Mariani Sekarpratiwi, Farah Kinayu Sidiq, Alif Lombardoaji Siti Munazilah Sobirin, Mohamad Sobirin, Mohamad Sri Buwono . Sudrajat, Budi Sulhadi - Sunyoto Eko Nugroho, Sunyoto Eko Suparmi Suparmi Supraptomo, RTH Supriyadi Supriyadi Suranto Suranto Suroto, Karunia Setyowati Susanto Syafi, Mohammad Qois Syarif, Junaidi Theasy, Yoan Tri Novianto, Tri Ucca Swasti Praptiwi Upik Nurbaiti Usriyah, Farida Usriyah, Farida Wigandi, Dikdik Permana Wulandari, Martina Diah Yani Puspitarini Yani Puspitarini, Yani Yulita Nurbaiti Yusuf, Dini Hidayati