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All Journal Jurnal Sains dan Teknologi Jurnal Ilmu Sosial dan Humaniora
Wilbert Jovando
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Pengaruh Kualitas Pelayanan Terhadap Kepuasan Orang Tua Murid Di IEC, Medan Ivan Irawan; Yuliana Yuliana; Arwin Arwin; Wilbert Jovando
INSOLOGI: Jurnal Sains dan Teknologi Vol. 1 No. 3 (2022): Juni 2022
Publisher : Yayasan Literasi Sains Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (275.112 KB) | DOI: 10.55123/insologi.v1i3.411

Abstract

The purpose of this study was to determine whether there is an effect of service quality on parental satisfaction at IEC, Medan. This research method is explanatory quantitative. Explanatory research or also called verification research aims to test a truth through testing hypotheses about causation between the various variables studied. The population in this study was 216 customers. The sampling technique in this study is the incidental sampling technique. The research sample is 68 customers by using Slovin formula. The result of the research is that there is an effect of service quality on the satisfaction of parents at IEC. Service quality is a form of consumer assessment of the level of service received or perceived as expected, so the quality of service is perceived as good and satisfactory. The research instrument used is the validity and reliability test. The data analysis technique used is simple linear regression. The correlation results are 0.601 and a significant value is 0.001 which indicates that the variables of service quality and customer satisfaction have a positive and strong relationship. From the results of r square of 47% and the remaining 53% is influenced by other factors. From the calculation of the regression analysis, the regression equation Y=8,250+0,126X is obtained. Thus it can be concluded that the quality of service affects the satisfaction of parents at IEC, Medan
Aspek Corporate, User, dan Product Pada Citra Merek terhadap Loyalitas Pelanggan di PT. Saudara Cipta Sukses, Deli Serdang Melia Windya Yolanda; Elserra Siemin Ciamas; Dewi Anggraini; Wilbert Jovando; Supriyanto
SOSMANIORA: Jurnal Ilmu Sosial dan Humaniora Vol. 1 No. 2 (2022): Juni 2022
Publisher : Yayasan Literasi Sains Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (259.334 KB) | DOI: 10.55123/sosmaniora.v1i2.488

Abstract

Every company is required to compete competitively in increasing the intensity of the number ofcompetitors. One of them is by paying attention to the company's brand image so that it can meet thewants and needs of customers in order to maintain customer loyalty. In this research, it is hoped that itwill be found how the influence of brand image on customer loyalty at PT. Saudara Cipta Sukses.. Theresearch method used is quantitative associative and uses purposive sampling technique where thenumber of respondents is 34 shop owners who have made repeat purchases at least 2 times each monthstarting from January 2022 to April 2022. The big influence of brand image on customer loyalty at PT.Saudara Cipta Sukses can be seen from the determination (R2) the percentage is 70.7%. With thiscoefficient of determination, it can be concluded that customer loyalty is influenced by Brand Image onaspects of the Company (Corporate Image), Consumer Aspects (Usher Image) and Product Aspects(Product Image) by 70.7%, while the remaining 29.3% is contributed by other factors. which can beexplained by other variables outside the model in this study.
Co-Authors Arwin Arwin Dewi Anggraini Elserra Siemin Ciamas Ivan Irawan Melia Windya Yolanda Supriyanto Yuliana Yuliana