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All Journal Jurnal Scientia Jurnal Ilmu Komunikasi Dan Media Jurnal Pemberdayaan: Publikasi Hasil Pengabdian kepada Masyarakat (JPM ITTC ) Jurnal Pengabdian Masyarakat Dharma Andalas
Arina Muntazah
Universitas Bina Sarana Informatika
Aerospace Engineering Agriculture, Biological Sciences & Forestry Arts Astronomy Automotive Engineering Biochemistry, Genetics & Molecular Biology Chemical Engineering, Chemistry & Bioengineering Chemistry Civil Engineering, Building, Construction & Architecture Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Dentistry Earth & Planetary Sciences Economics, Econometrics & Finance Education Electrical & Electronics Engineering Energy Engineering Mathematics Social Sciences

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Peran Media Digital Dalam Strategi Komunikasi Pemasaran Lembaga Filantropi Islam Di Indonesia Arina Muntazah; Rosiana Andhikasari
Jurnal Ilmu Komunikasi Dan Media Sosial (JKOMDIS) Vol. 1 No. 3 (2021): JKOMDIS : Jurnal Ilmu Komunikasi Dan Media Sosial
Publisher : CV. ITTC INDONESIA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47233/jkomdis.v2i1.53

Abstract

The existence of Islamic Philanthropic Institutions in Indonesia is now increasingly recognized by the public, not a few people who distribute donations and zakat, infaq, sodqqo and waqf (ZISWAF) through these institutions. With the development of the times, the marketing communication strategy of Islamic philanthropic institutions in Indonesia cannot be separated from the role of digital media. This study intends to identify and describe the role of digital media in the implementation of marketing communication strategies at Islamic Philanthropic Institutions in Indonesia. Based on the research results, DIMC or Digital Integrated Marketing Communication activities which consist of digital advertising, digital sales promotion, digital personal selling, digital direct marketing, and digital public relations are carried out by utilizing digital media in the form of websites, e-mails mobile applications, and social media such as Instagram, Facebook, WhatsApp and YouTube.
Pelatihan Membuat Konten Yang Menarik Untuk Pemasaran Interaktif Di Media Sosial Pada Anggota Fatayat NU Ciledug Rosiana Andhikasari; Abdul Aziz; Arina Muntazah; Rindana Intan Emeilia
Jurnal Pemberdayaan: Publikasi Hasil Pengabdian Kepada Masyarakat Vol. 1 No. 2 (2022): Juli - Desember
Publisher : CV. ITTC INDONESIA

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (599.242 KB) | DOI: 10.47233/jpmittc.v1i2.484

Abstract

Social media is an effective tool for advertising activities. Competition in the world of advertising on social media is getting higher along with the rapid increase in social media users. The impact was also felt by mothers who are members of the Ciledug Fatayat NU (Nahdlatul Ulama) organization. An effective communication strategy is needed in marketing activities, especially promotion and advertising in order to be able to provide effective and accurate information about Fatayat NU Ciledug. This community service activity increases the knowledge and skills of the participants, namely members of Fatayat NU Ciledug regarding marketing, namely effective promotion and making attractive advertisements on social media, so as to increase public understanding of Fatayat NU Ciledug.
Pelatihan Strategi Komunikasi Efektif Untuk Implementasi Parenting Pada Wali Santri Pesantren Motivator Al Qur’an Tazakka Bogor Arina Muntazah; Rindana Intan Emeilia; Rosiana Andhikasari; Abdul Aziz
Jurnal Pengabdian Masyarakat Dharma Andalas Vol 1 No 1 (2022): Jurnal Pengabdian Masyarakat Dharma Andalas
Publisher : LPPM Universitas Dharma Andalas

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (1074.528 KB) | DOI: 10.47233/jpmda.v1i1.530

Abstract

In this era of increasingly modern development, many parents are worried about their children's associations which can easily deviate from social norms, so that not a few of today's Muslim parents entrust education and child care in Islamic boarding schools, in addition to aiming to mature religious knowledge, but also boarding schools are expected to cultivate the morals of their students so that they have noble character. However, it turns out that there are still many people who do not know that the responsibility for fostering children is not only on the part of the pesantren, parents also have a very important role in communicating with children to implement parenting in order to print their children to become good, moral individuals, and have a noble character as expected. In response to this, this Community Service activity is expected to make participants aware that it is very important to have skills in the field of parenting communication. The Community Service Partner (PM) is the Guardian of the Al-Qur'an Motivator Islamic Boarding School Tazakka Bogor, which is located at Jl. Raya Jampang Gang Masjid No.56 RT.02/RW.06, Jampang, Kemang, Bogor Regency, West Java 16310I. The solution that is expected to be a solution to the problems that are problems for the guardians of the Al Qur'an Motivator Islamic Boarding School Tazakka Bogor, namely: This Community Service activity is carried out directly face to face which is located in the pesantren hall while still paying attention to strict health protocols. The result of this training is an increase in the knowledge and skills of the guardians of students to implement parenting communication effectively.
Workshop Teknik Presentasi Sebagai Komunikasi Persuasif Bagi Kelompok Masyarakat Peduli Iklim Bumiku Satu Rindana Intan Emeilia; Arina Muntazah; Novalia Novalia; Anggie Ayu Astria Latuperissa
Jurnal Pengabdian Masyarakat Dharma Andalas Vol 1 No 2 (2023): Jurnal Pengabdian Masyarakat Dharma Andalas
Publisher : LPPM Universitas Dharma Andalas

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (474.571 KB) | DOI: 10.47233/jpmda.v2i1.706

Abstract

Climate change is an environmental phenomenon that is recognized as a threat to human life. Various efforts have been made by the government to prevent the impacts of climate change, including by establishing the Climate Village Program (ProKlim). Community participation is one of the important indicators in supporting the successful implementation of ProKlim. Therefore, presentation skills in order to persuade the surrounding community to be involved in ProKlim activities are needed by the participants and board members. With presentations that are carefully prepared, mature, attractive and clear, it is hoped that the contents of the message will be more easily understood by the audience. In response to this, this community service activity is considered important and strategic for the sustainability of ProKlim in the future. This Community Service Partner is the Bumiku Satu Climate Care Community Group which is located at Jl. Mango Well 1. RT 001 RW 001, Gaga Village, Larangan District, Tangerang City, Banten 15154. By holding community service in the form of presentation technique workshops as persuasive communication, the participants and members of the management of the Bumiku Satu climate care community in the Gaga Larangan village gain knowledge and increase understanding, abilities and skills regarding good presentation techniques that can be applied to persuade the public to campaign for programs or activities.
LEARNING COMMUNICATION STRATEGY IN DIGITAL-BASED TRAINING INSTITUTIONS (CASE STUDY IN ONLINE TRAINING CLASS "SKILL ACADEMY") Arina Muntazah; Rosiana Andhikasari; Rindana Intan Emeilia; Novalia Novalia
Jurnal Scientia Vol. 12 No. 02 (2023): Education, Sosial science and Planning technique, edition March-May 2023
Publisher : Sean Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58471/scientia.v12i02.1449

Abstract

This study aims to identify and explain the communication strategies used in online learning at digital-based training institutions. This study used a qualitative method with data collection techniques through interviews and observations in the Pre-Employment Skills Academy online training class. The study results show that the online learning communication strategy takes place effectively, namely by using the right technology in the form of e-learning platforms and mobile applications, there is an interaction between students and instructors, as well as clear and structured delivery of material.
Men Komunikasi Interpersonal Guru Dalam Menciptakan Pemahaman Belajar Siswa di Madrasah Ibti‟daiyah Nurul Irfan Kota Depok: Kualitatif Linujaya Samudra; Iin Soraya; Arina Muntazah
Jurnal Ilmu Komunikasi Dan Media Sosial (JKOMDIS) Vol. 3 No. 2 (2023): Mei - Agustus
Publisher : CV. ITTC INDONESIA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47233/jkomdis.v3i2.1123

Abstract

Komunikasi interpersonal merupakan komunikasi yang terbentuk antara komunikan dan komunikator. Komunikasi interpersonal merupakan bentuk komunikasi yang paling umum dan sering dipakai oleh kebanyakan orang. Komunikasi interpersonal juga dipakai dilingkungan sekolah antara guru dan murid dalam kehidupan sehari-hari. Komunikasi Interpesonal sangat penting di lakukan seorang guru agar mampu memberikan pemahaman siswa sehingga tujuan pembelajaran dapat tercapai. Tujuan diadakannya penelitian ini adalah untuk mengetahui komunikasi interpersonal guru dalam menciptakan pemahaman belajar siswa dan apa saja faktor pendukung dan penghambat guru dalam proses komunikasi interpersonal kepada siswa Madrasah Ibtida’iyah Nurul Irfan Kota Depok. Penelitian ini menggunakan teori penetrasi sosial yang dimana guru harus melakukan tahapan-tahapan untuk memahami para siswanya agar tercipanya komunikasi interpersonal yang baik dan pemahaman yang baik. Jenis penelitian ini menggunakan metode kualitatif deskritif dengan wawancara dan observasi. Hasil penelitian ini menunjukan bahwa komunikasi interpersonal yang guru lakukan untuk menciptakan pemahaman siswa dilakukan dengan lima tahapan yaitu orientasi dengan mulai saling menjelaskan diri, penjajakan pertukaran afektif dengan saling membuka diri dengan siswa, pertukaran afektif dengan adanya keterbukaan dan hubungan yang makin intim antara guru dan siswa, pertukaran stabil dimana siswa sudah sangat terbuka untuk bercerita dan menyampaikan kendala dan self disclosure dimana komunikasi interpersonal terjadi tanpa hambatan sehingga hal ini dapat membentuk pemahaman yang baik bagi siswa dalm proses pembelajaran di dalam kelas.
Co-Authors Abdul Aziz Abdul Aziz Anggie Ayu Astria Latuperissa Iin Soraya, Iin Linujaya Samudra Novalia Novalia Rindana Intan Emeilia Rindana Intan Emeilia Rosiana Andhikasari Rosiana Andhikasari