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All Journal Journal of Indonesian Management
Popi Yulanda
Study Program of Management, Faculty of Economic, Universitas Dehasen Bengkulu
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences

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The Influence of Product Completeness and Prices on Purchasing Decisions at Khiara Electronic Shop of West Seluma Sub-District Popi Yulanda; Sri Handayani; Suswati Nasution
Journal of Indonesian Management (JIM) Vol. 1 No. 3 (2021): SEPTEMBER
Publisher : Penerbit ADM Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (2100.479 KB) | DOI: 10.53697/jim.v1i3.168

Abstract

The purpose of this study is to determine the influence of product completeness and price on purchasing decisions at Khiara Electronics Shop, West Seluma Sub-District. The sample in this study were 120 customers who made purchases at Khiara Electronics Shop, West Seluma Sub-District. The data collection used is a questionnaire and the method of analysis used is multiple linear regression, test of determination and hypothesis testing. The results of the regression analysis showed that Y = 9.338+ 0.308X1+ 0.477 X2+ e, this illustrates a positive direction of regression, meaning that there is a positive influence between X1 (product completeness) and X2 (price) on purchasing decisions (Y). Product completeness has a significant influence on purchasing decisions at Khiara Electronics Shop, West Seluma Sub-District. This is evidenced by a significant value of 0.000 is less than 0.05. Price has a significant influence on purchasing decisions at Khiara Electronics Shop, West Seluma Sub-District, this is evidenced by a significant value of 0.000 is less than 0.05. Product completeness and price simultaneously have a significant influence on purchasing decisions at Khiara Electronics Shop, West Seluma Sub-District, this is evidenced by a significant value of 0.000 is less than 0.05.
Co-Authors Sri Handayani Suswati Nasution