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All Journal Abdiformatika: Jurnal Pengabdian Masyarakat Informatika
Nurul Adilla Alatas Abus
Program Studi Ilmu Kesejahteraan Sosial, Fakultas Ilmu Sosial dan Ilmu Politik, Universitas Sumatera Utara
Computer Science & IT Electrical & Electronics Engineering

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Marketing Strategy through E-Commerce at UMKM Queen Burger and Snack Tasnim Lubis; Eddy Setia; Amalia; Halimatusakdiah; Nurul Adilla Alatas Abus
Abdiformatika: Jurnal Pengabdian Masyarakat Informatika Vol. 1 No. 2 (2021): November 2021 - Abdiformatika: Jurnal Pengabdian Masyarakat Informatika
Publisher : Indonesian Scientific Journal

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (2352.297 KB) | DOI: 10.25008/abdiformatika.v1i2.144

Abstract

The empowerment community program aimed to describe the use of e-commerce as a strategy to increase the marketing of UMKM Queen and Burger Snack. The condition of drastic decline experienced by business partners during the COVID-19 pandemic situation had an impact on sales and income. Unpreparedness to face the changing situation from offline to online sales is also a major problem in running a business for the owners of Queen Burger and Snack. Therefore, the team of empowerment community program (ECP) did an effort to help increase marketing through e-commerce strategies. The solution provided by the ECP team was to prepare a forum in the form of a website to convey information to readers (consumers) about the products produced by Queen Burger and Snack. Other preparations include assisting and accompanying business partners for six months to strengthen the use of e-commerce strategies in product marketing and preparation at key sales locations in production houses.
Co-Authors Amalia Eddy Setia Halimatusakdiah Lubis, Tasnim