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All Journal Journal of Economics and Business Letters International Journal of Applied Finance and Business Studies Journal of Management and Social Sciences
Efendy Pakpahan
Universitas Prima Indonesia
Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences

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The Effect Of Service Quality, Company Image And Prices On Customer Loyalty Through Customer Satisfaction On Consumers Using Line Transportation Applications In Students Of The Faculty Of Psychology Lina Kurniati; Salman Faris; Efendy Pakpahan; Kuras Purba
International Journal of Applied Finance and Business Studies Vol. 10 No. 1 (2022): June: Applied Finance and Business Studies
Publisher : TRIGIN PUBLISHER

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (481.199 KB) | DOI: 10.35335/ijafibs.v10i1.51

Abstract

his research was conducted to determine the effect of service quality, company image, and price on customer loyalty through customer satisfaction on consumers who use online transportation applications either directly or indirectly. The population in this study were students of the Faculty of Psychology T.A. 2021-2022, the sampling technique uses the accidental sampling technique. The sample used in this study was 84 people, the data collection method used a questionnaire/questionnaire distributed via a google form link and the data analysis method used was path analysis. The results showed that service quality had an insignificant effect on customer loyalty by 0.150, company image had a significant effect on customer loyalty by 0.001, price had an insignificant effect on customer loyalty by 0.077, customer satisfaction had a significant effect on customer loyalty by 0.000, service quality had an insignificant effect. to customer satisfaction is 0.152, company image has no significant effect on customer satisfaction is 0.019, price has no significant effect on customer satisfaction is 0.595, customer satisfaction mediates service quality to customer loyalty is 0.0227, customer satisfaction mediates corporate image to customer loyalty is 1, satisfaction customers mediate price on customer loyalty of 0.652.
The influence of location, services, and community culture on patient loyalty with satisfaction as intervening variables in Spirit Dental Clinic Lubuk Pakam – Deli Serdang Sylvia Sylvia; Efendy Pakpahan; Salman Faris; Syaifuddin Syaifuddin
Journal of Economics and Business Letters Vol. 2 No. 5 (2022): December Edition
Publisher : Privietlab

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55942/jebl.v2i5.184

Abstract

Patient satisfaction is one of the main indicators of health facility standards. Improving the quality of service is absolutely necessary in order to face the era of globalization. The research location was conducted at the Spirit Dental Clinic Pratama Special Dental Clinic, which is located at Jln. Border No. 21 Lubuk Pakam, Deli Serdang. The time of the study was carried out in July – August 2021. The population in this study were all patients who came for treatment at the Spirit Dental Clinic Pratama Special Dental Clinic in July – August 2021. The sample was part of the population consisting of several members of the population. The sample in this study were patients who came for treatment to the Spirit Dental Clinic Pratama Special Dental Clinic for 2 months, namely from July to August 2021 and obtained a total sample of 100 respondents by accident. Based on the results of the research and discussion that have been described, the following conclusions are drawn: Location affects patient loyalty at the Spirit Dental Clinic Pratama Special Dental Clinic, meaning that the better the location of the dental and oral health service provider, the patient's loyalty will increase. Service affects patient loyalty at the Spirit Dental Clinic Pratama Special Dental Clinic, meaning that the better the services provided by dental and oral health service providers, the patient's loyalty will increase. Community culture affects patient loyalty at the Spirit Dental Clinic Pratama Special Dental Clinic, meaning that the better the community culture for dental and oral health services, the patient's loyalty will increase. Location affects satisfaction at the Spirit Dental Clinic Pratama Special Dental Clinic, meaning that the better the location of the dental and oral health service provider, the satisfaction will increase.
The Influence Of Promotion And Brand Image On Purchasing Decisions With Customer Satisfaction As An Intervening Variable (Case Study On Indihome Customers Of The Company (Pt.Telekomunikasi Indonesia, Tbk Pematang Siantar Branch) Michael Fernando Sihombing; Efendy Pakpahan; Fenny Krisna Marpaung; Tuty Nainggolan
Jurnal of Management and Social Sciences Vol. 1 No. 2 (2023): April : Journal of Management and Social Sciences
Publisher : CV. Aksara Global Akademia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59031/jmsc.v1i2.221

Abstract

PT Telekomunikasi Indonesia, Tbk is a State-Owned Enterprise (BUMN) company engaged in information and communication technology. PT Telekomunikasi Indonesia, Tbk (Telkom) which is equipped with a package (3-1) three services in one package or Tripel play with communication and data service facilities provided such as landline (voice), internet (Internet on Fiber or High Speed Internet), and interactive television services (Usee TV Cable, IP TV). This study aims to determine the effect of promotion and brand image on purchasing decisions with customer satisfaction as an intervening variable (Case Study on Indihome Company Customers (PT. Telekomunikasi Indonesia, Tbk Pematang Siantar Branch). this research is non-probability, namely convenience sampling with the population, namely all customers of PT. Telekomunikasi Indonesia, Tbk Pematang Siantar Branch and the sample used was 96 respondents. The data collection technique used is primary data in the form of questionnaires and secondary data obtained through documentation studies. The data analysis technique uses quantitative data processed with the SPSS version 29 program, namely the t test and the coefficient of determination (R2). The results obtained in this study show, 1) there is a significant effect of promotion and brand image on customer satisfaction, 2) there is a significant effect of promotion and brand image on purchasing decisions, 3) Customer satisfaction variables have a significant effect on purchasing decisions, 4) Customer satisfaction variables are not able to mediate between promotion and brand image on purchasing decisions.
Co-Authors Kuras Purba Lina Kurniati Marpaung, Fenny Krisna Michael Fernando Sihombing Salman Faris Syaifuddin Syaifuddin Sylvia Sylvia Tuty Nainggolan