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THE EXISTENCE OF THE VOLUNTEERS OF THE INDONESIAN HUMANITARIAN COMMITTEE IN DELIVERING INFORMATION ON PREVENTION AND HANDLING COVID-19 Andre Avila; Rita Herlina
SENGKUNI Journal (Social Science and Humanities Studies) Vol 1, No 1 (2020)
Publisher : Perkumpulan Dosen Muda (PDM) Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (2504.207 KB) | DOI: 10.37638/sengkuni.1.1.110-116

Abstract

The existence of volunteers helping the government convey appropriate information to the public either through social media or plunging directly into the field of conducting public communication is the background of this research, with the theme of the Existence of the Volunteers of the Indonesian Humanitarian Committee in Delivering Information on Prevention and Handling Covid-19. This study aims to describe the motivation of volunteers, volunteer activities in the field and forms of volunteer messages on social media. The methodology of this research is descriptive qualitative. Data collection techniques are by interview and document analysis. The results of this study indicate the existence of Indonesian Humanitarian Committee volunteers as the frontline in conveying information on prevention and handling of Covid-19 to the people of South Tangerang, motivated by caring for others as an effort to remind the importance of prevention and handling of Covid 19, in volunteer activities in the field, namely distributing flyers about prevention and handling of Covid-19 through food and food distribution programs, while the form of messages on social media about prevention and handling of Covid-19 is mostly done through Facebook, Instagram, website media, with various messages in the form of articles, photos, status, and messages the other.
STRATEGI PERSONAL SELLING WIRANIAGA FUJIFILM CABANG BANDUNG DI MASA PANDEMI COVID-19 Riska Nursari; Rita Herlina
SENGKUNI Journal (Social Science and Humanities Studies) Vol 1, No 1 (2020)
Publisher : Perkumpulan Dosen Muda (PDM) Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (1333.536 KB) | DOI: 10.37638/sengkuni.1.1.24-29

Abstract

Fujifilm's new strategies and innovations to attract consumers to buy in the middle of the Covid-19 pandemic is the attraction of researchers to examine the Bandung Branch's Personal Selling Strategies for Fujifilm Sales in the Covid-19 Pandemic. This study aims to determine the commitment, communication techniques and how to handle complaints made by Fujifilm salespeople in increasing customer confidence. The methodology used in this study is a qualitative method with a descriptive study approach. Data collection techniques used were interviewees. The results of this study indicate that Fujifilm's sales force succeeded in overcoming and maintaining consumer confidence. Despite the conditions in the Covid-19 pandemic, Fujifilm's sales force continued to carry out its role even though not face-to-face but continued to communicate using communication tools, finding customers, pre-approaching, making presentations and demonstrations, overcoming objections, following up and maintaining, closing. Fujifilm salespeople maintain a good relationship with consumers and can meet the needs of these consumers while at home during the Covid-19 pandemic.