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All Journal Martabe : Jurnal Pengabdian Kepada Masyarakat Journal of Empowerment Community Ulil Albab Jurnal Ekonomi Perjuangan (JUMPER) Jurnal Ilmu Manajemen, Ekonomi dan Kewirausahaan Jurnal DIALEKTIKA : Jurnal Ilmu Sosial Jurnal Ekonomi, Manajemen Pariwisata dan Perhotelan ULIL ALBAB Transformasi: Journal of Economics and Business Management Riset Ilmu Manajemen Bisnis dan Akuntansi

Ari Arisman

Universitas Perjuangan Tasikmalaya

Author-ID : 4291259

Religion Aerospace Engineering Agriculture, Biological Sciences & Forestry Arts Humanities Astronomy Automotive Engineering Biochemistry, Genetics & Molecular Biology Chemical Engineering, Chemistry & Bioengineering Chemistry Civil Engineering, Building, Construction & Architecture Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Dentistry Earth & Planetary Sciences Economics, Econometrics & Finance Education Electrical & Electronics Engineering Energy Engineering Environmental Science Health Professions Immunology & microbiology Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Materials Science & Nanotechnology Mathematics Mechanical Engineering Medicine & Pharmacology Neuroscience Nursing Physics Public Health Social Sciences Transportation Veterinary Other

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Pengaruh Celebrity Endorser dan Brand Image terhadap Keputusan Pembelian Produk Scarlett whitening : Survei Online pada Konsumen Akun Instagram @Scarlet_whitening Ai Reka Pebrianti; Ari Arisman; Suci Putri Lestari
ULIL ALBAB : Jurnal Ilmiah Multidisiplin Vol. 1 No. 12: November 2022
Publisher : CV. Ulil Albab Corp

This study aims to determine the effect of simultaneously and partially Celebrity Endorser and Brand Image on Purchase Decisions through a survey on consumers of Scarlet Whitening products. The research method used in this study is a quantitative approach with survey methods. The population in this study is unknown and a sample of 100 respondents was taken. The type of data used in this study is primary data obtained through a questionnaire. Data analysis used was classical assumption test and multiple regression analysis using SPSS version 25. Hypothesis testing used t, F and R² tests. The results showed that Celebrity Endorser and Brand Image simultaneously had a significant effect on purchasing decisions. Celebrity endorsers partially have a significant effect on purchasing decisions and brand image partially has a significant effect on purchasing decisions.

Pengaruh Kualitas Pelayanan dan Kualitas Produk terhadap Kepuasan Konsumen Menggunakan Jasa Rental Alat Outdoor Astrajingga Acep Miftah Fauzi; Ari Arisman; Suci Putri Lestari
ULIL ALBAB : Jurnal Ilmiah Multidisiplin Vol. 1 No. 12: November 2022
Publisher : CV. Ulil Albab Corp

This study aims to determine the effect of service quality and product quality on consumer satisfaction using Astrajingga outdoor equipment rental services (Survey of Astrajingga Store Consumers). The method used in this study is causality through a survey approach. With a research sample of 100 Astrajingga Store Consumers. The data used is primary data. The analytical tool used in this study is multiple regression using SPSS 26.0. The results showed that service quality has a very good rating classification, product quality has a very good rating classification, while consumer satisfaction has a good rating classification for Astrajingga Store Consumers in Tasikmalaya City. Simultaneously service quality and product quality have a significant influence on customer satisfaction. Partially, service quality has a significant influence on consumer satisfaction and product quality has a significant influence on consumer satisfaction using Astrajingga Outdoor Equipment Rental Services.

Pengaruh Visual Brand Communication dan Kualitas Produk terhadap Brand Experience : Survei pada Konsumen Kosmetik Wardah di Kota Tasikmalaya Denthanika Shena Bagia; Ari Arisman; Barin Barlian
ULIL ALBAB : Jurnal Ilmiah Multidisiplin Vol. 1 No. 10: September 2022
Publisher : CV. Ulil Albab Corp

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (342.336 KB)

This study aims to determine the effect of Visual Brand Communication and Product Quality on Brand Experience (Survey of Wardah Cosmetics Consumers in Tasikmalaya City). The method used in this study is causality through a survey approach. With a research sample of 100 Wardah Cosmetic Consumers in Tasikmalaya City. The data used is primary data. The analytical tool used in this study is multiple regression using SPSS 26.0. The results showed that Visual brand communication has very good assessment criteria, product quality has very good assessment criteria and brand experience has good rating classifications. Visual brand communication and product quality simultaneously have a significant effect on brand experience, meaning that they are able to improve brand experience together. Partially, Visual Brand Communication has a significant influence on Brand Experience. Partially Product Quality has a significant effect on Brand Experience, meaning that both variables are proven to improve brand experience.

Pengaruh Promosi dan Inovasi Produk terhadap Keputusan Pembelian : Survei pada Konsumen Konveksi ANsport di Wilayah Tasikmalaya Riza Reziana Ruhimat; Depy Muhamad Pauzy; Ari Arisman
ULIL ALBAB : Jurnal Ilmiah Multidisiplin Vol. 1 No. 12: November 2022
Publisher : CV. Ulil Albab Corp

This study aims to determine the effect simultaneously and partially of promotion, product inovation on purchase decision ANSport in Tasikmalaya City. The method used in this research is method a survey. The research data were obtained by distributing questionnaires to 100 respondents. Data analysis in this study used multiple regression analysis using SPSS software. The results of this study indicate that the promotion and product inovation simultaneously have a significant effect on purchase decision. promotion partially significant effect on purchase decision. product inovation has a significant effect on purchase decision.

Pengaruh Gaya Hidup Dan Ekuitas Merek Terhadap Keputusan Pembelian Sepatu Merek Nike: Survei Pada Mahasiswa Universitas Perjuangan Tasikmalaya Nadia Nur Qalby; Ari Arisman; Depy Muhamad Pauzy
Jurnal Rimba : Riset Ilmu manajemen Bisnis dan Akuntansi Vol. 1 No. 3 (2023): Agustus : Jurnal Rimba : Riset Ilmu manajemen Bisnis dan Akuntansi
Publisher : Asosiasi Riset Ilmu Manajemen dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/rimba.v1i3.90

This study aims to determine the simultaneous and partial effect of Lifestyle and Brand Equity on the Purchase Decision of Nike Brand Shoes (Survey on Students of the University of Perjuangan, Tasikmalaya). The research method used in this research is to use a descriptive quantitative research method with a survey approach. Respondents in this study were 101 students of the University of Perjuangan Tasikmalaya. The type of data used in this study is primary data obtained through questionnaires. The data testing technique used in this study uses the validity test, reliability test and classic assumption test. Data analysis in this study used multiple regression analysis using SPSS software version 25. The results showed that Lifestyle and Brand Equity simultaneously had a significant effect on Purchasing Decisions. Lifestyle partially has a significant effect on the Purchase Decision. Brand Equity partially has a significant effect on Purchasing Decisions.

Pengaruh Brand Experience Dan E-Service Quality Terhadap Brand Loyalty (Survei Pada Konsumen Toko Ansthelabel Tasikmalaya) Ratih Purnamasari; Depy Muhamad Pauzy; Ari Arisman
Transformasi: Journal of Economics and Business Management Vol. 2 No. 3 (2023): September : Journal of Economics and Business Management
Publisher : Universitas 17 Agustus 1945 Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56444/transformasi.v2i3.992

This study aims to determine the simultaneous and partial effect of Brand Experience and E-Service Quality on Brand Loyalty in Anthelabel Tasikmalaya Shop Consumers. Descriptive research method with a survey approach. The population in this research is Ansthelabel consumers as many as 100 consumers. The type of data used in this study is primary data obtained through questionnaires. The data testing technique used in this study uses the validity test, reliability test and classic assumption test. Data analysis in this study used multiple regression analysis using SPSS software version 25. The results of the study show that Brand Experience and E-Service Quality simultaneously have a significant effect on Brand Loyalty for Ansthelabel Tasikmalaya Store consumers. Partially, Brand Experience has a significant effect on Brand Loyalty for consumers at Ansthelabel Tasikmalaya Store. Partially, E-Service Quality has a significant effect on Brand Loyalty for consumers at Ansthelabel Tasikmalaya Store.

DIGITAL MARKETING STRATEGY UNTUK MENINGKATKAN PENDAPATAN UMKM Nita Fauziah Oktaviani; Rita Tri Yusnita; Ari Arisman; Kusuma Agdhi Rahwana; Irly Artiara Irawan; Evilia Sri Yuniar
Martabe : Jurnal Pengabdian Kepada Masyarakat Vol 6, No 10 (2023): Martabe : Jurnal Pengabdian Kepada Masyarakat
Publisher : Universitas Muhammadiyah Tapanuli Selatan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31604/jpm.v6i10.3828-3831

Persaingan bisnis yang semakin tinggi didukung dengan system digitalisasi yang semakin marak menuntut para UMKM untuk terus meningkatkan kualitasnya dengan memanfaatkan system digitalisasi yang ada. Apabila system digitalisasi tidak dapat dimanfaatkan dengan baik maka potensi bisnis tidak dapat dioptimalkan. Melalui pengabdian ini diharapkan UMKM dapat meningkatkan pemahamannya mengenai digital marketing strategy guna meningkatkan pendapatan yang dimiliki.

Analisis Pengendalian Persediaan Dengan Menggunakan Metode Economic Order Quantity (Studi Kasus Pada Bahan Baku Beras Warung Sorabi Teh Eneng Cabang Cihideung Balong Tasikmalaya) Fahmi Saepullah Astari; Rita Tri Yusnita; Ari Arisman
Jurnal Dialektika: Jurnal Ilmu Sosial Vol. 21 No. 1 (2023): Jurnal Dialektika: Jurnal Ilmu Sosial
Publisher : Pengurus Pusat Perkumpulan Ilmuwan Administrasi Negara Indonesia (PIANI)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54783/dialektika.v21i1.130

This study aims to find out how the implementation of raw material inventory control that has been carried out at Warung Sorabi Teh Eneng Cabang Cihideung Balong Tasikmalaya, how to apply the EOQ method in controlling raw material inventory at Warung Sorabi Teh Eneng Cabang Cihideung Balong Tasikmalaya and wherher there is a difference between inventory control raw materials at Warung Sorabi Teh Eneng Cabang Cihideung Balong Tasikmalaya without using the EOQ method using the EOQ method. The main raw material used is rice. Warung Sorabi Teh Eneng Cabang Cihideung Balong Tasikmalaya processes rice into sorabi food. This study used interview data collection techniques, library research and observation. The method used in this research is the mixed methods method (combination method). The data analysis method used is Economic Order Quantity (EOQ), Safety Stock, Reorder Point and Total Inventory Cost. Based on the research, it is known that with the calculation of the EOQ method of Warung Sorabi Teh Eneng Cabang Cihideung Balong Tasikmalaya can optima inventory and can streamline inventory cost. And based on the results of the paired sample t-test, it states that is a significant difference between the data results without using the Economic Order Quantity (EOQ) method and using the Economic Order Quantity (EOQ) method Key words: Inventory Control, Economic Order Quantity, Safety Stock, Reorder Point and Total Inventory Cost Penelitian ini bertujuan untuk mengetahui bagaimana penerapan pengendalian bahan baku yang selama ini dilakukan pada Warung Sorabi Teh Eneng Cabang Cihideung Balong Tasikmalaya, bagaimana penerapan metode EOQ dalam pengendalian persediaan bahan baku pada Warung Sorabi Teh Eneng Cabang Cihideung Balong Tasikmalaya dan apakah ada perbedaan antara pengendalian persediaan bahan baku pada Warung Sorabi Teh Eneng Cabang Cihideung Balong Tasikmalaya tanpa menggunakan metode EOQ dengan menggunakan metode EOQ. Bahan baku utama yang digunakan adalah beras. Warung Sorabi Teh Eneng Cabang Cihideung Balong Tasikmalaya mengelola beras menjadi makanan sorabi. Penelitian ini menggunakan Teknik pengumpulan data interview, penelitian keperpustakaan dan observasi. Metode yang digunakan dalam penelitian ini adalahh metode mixed methods (metode kombinasi). Metode analisis data yang digunakan adalah Economic Order Quantity (EOQ), Safety Stock, Reorder Point dan Total Inventory Cost. Berdasarkan penelitian diketahui bahwa dengan perhitungan metode EOQ Warung Sorabi Teh Eneng Cabang Cihideung Balong Tasikmalaya dapat mengoptimalkan persediaan dan dapat mengefesienkan biaya persediaan. Dan berdasarkan hasil uji paired samples t-test menytakan bahwa terdapat perbedaan yang signifikan antara hasil data tanpa metode Economic Order Quatity (EOQ) dengan menggunakan metode Economic Order Quantity (EOQ). Kata Kunci: Pengendalian Persediaan, Economic Order Qunatity (EOQ), Persediaan Pengaman (Safety Stock), Titik Pemesanan Kembali (Reorder Point) dan Total Biaya Persediaan (Total Inventory Cost)

Co-Authors Acep Miftah Fauzi Ady Nurwana Ai Reka Pebrianti Arga Sutrisna Barin Barlian Budhi Wahyu Fitriadi Cece Rakhmat Denthanika Shena Bagia Depy Muhamad Pauzy Depy Muhamad Pauzy Destia Nur Wiardi Didan Muhammad Faizal Evilia Sri Yuniar Fahmi Saepullah Astari Febri Herdiana Irly Artiara Irawan Kusuma Agdhi Rahwana Leli Nispi Fauzi Nadia Nur Qalby Nita Fauziah Oktaviani Ratih Purnamasari Reza Nurfauzi Rita Tri Yusnita Riza Reziana Ruhimat Rizqi Insani Shintya Nisawaty Suci Putri Lestari

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