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This Author published in this journals
All Journal Terbuka Journal of Economics and Business
Afrida Jayanti
Raden Intan State Islamic University
Economics, Econometrics & Finance

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The Influence of Price and Product Quality on Purchase Decisions on Thrift Clothes at Shabira Store, Tulang Bawang Regency Annisa Safitri Malik; Afrida Jayanti; Vicky F Sanjaya
Terbuka Journal of Economics and Business Vol. 2 No. 1 (2021)
Publisher : Lembaga Penelitian dan Pengabdian kepada Masyarkat-Universitas Terbuka

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (418.83 KB) | DOI: 10.33830/tjeb.v2i1.2560

Abstract

The purpose of this study was to determine the effect of price and product quality on purchasing decisions. The subject used in this study is a picture of a secondhand shop from the Shabira Store, Tulang Bawang Regency. The method used is a questionnaire instrument, the sample used is consumers at the Shabira Store, Tulang Bawang Regency, totaling 66 respondents. The statistical test used is PLS-based Structural Equation Modeling. Validity test using Factor Loading then Reliability Test using Cronbach'c Alpha, Composite Reliability and Average Variance Extracted (AVE) values. Thus, all the results of the index items used in this study are valid and reliable, thus
Co-Authors Annisa Safitri Malik Vicky F Sanjaya