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All Journal Wiga : Jurnal Penelitian Ilmu Ekonomi Jurnal Ilmu Manajemen Advantage
Jesi Irwanto
STIE Widya Gama Lumajang
Economics, Econometrics & Finance Social Sciences

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Brand Equity Dimensions of Mediation in Satisfaction as Customer Loyalty Anisatul Fauziah; Jesi Irwanto
Wiga : Jurnal Penelitian Ilmu Ekonomi Vol. 10 No. 1 (2020): March 2020
Publisher : Institut Teknologi dan Bisnis Widya Gama Lumajang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30741/wiga.v10i1.518

Abstract

Brand equity Strong will deliver value, both for customers and the company. Brand equity can be reflected in the way consumers think, feel, and act in the relationship by brand, price, market share, and profitability of a given brand for the company. This study aimed to examine the effect of the dimensions of brand equity consisting of brand awareness, brand association and perception of significant-quality partially and simultaneously on customer satisfaction and customer loyalty. Examine the effect of satisfaction on loyalty and satisfaction as mediator test the influence of the dimensions of brand equity consisting of brand awareness, brand association and a significant perceived quality on customer loyalty superior products glorious in Lumajang banana chips. Respondents in this study were Lumajang community and consumers totalling 200 respondents. With Sobel path analysis and testing of the obtained results of the research test brand awareness, brand association and perceived quality simultaneously significant effect on satisfaction, brand awareness while partial no effect on satisfaction. Simultaneously and partially brand awareness, brand association and perceived quality have a significant effect on loyalty. Satisfaction significant effect on loyalty and satisfaction may be a mediator on the effect of brand awareness, brand association and perception of significant quality on loyalty. Limitations of this study only examined the consumer from Lumajang community, so expected this limitation bias was investigated in future studies.
Pengaruh Store Atmosphere, Lokasi, Dan Keragaman Produk Terhadap Keputusan Pembelian Pakaian: Pada Pasar Umum Pasirian Lumajang Sufyan Lutfi; Jesi Irwanto
Jurnal Ilmu Manajemen Advantage Vol. 1 No. 1 (2017): June
Publisher : Institut Teknologi dan Bisnis Widya Gama Lumajang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30741/adv.v1i1.17

Abstract

This study aims to determine the of store atmosphere, location, and product diversity on the purchasing influence decision to buy clothes on the general market of Pasirian Lumajang. This research is a quantitative research by finding associative ssociation which is causal. The results of this study showes that partially store tmosphere has no significant effect on purchasing decisions, location has a significant influence on purchsing decisions, and product diversity has a significant effect on purchasing decisions. Simultaneously store atmosphere, location, and product diversity have a significant effect on purchasing decision of garment at general market of Pasirian Lumajang. The limitations of this study is to research of store atmosphere, ocation, and product diversity as a factor influencing purchasing decisions, while ther variables that can influence purcasing decisions are expected to be examined by subsequent researchers in different periods and internet services.
Innovation Of Batik Design Method Of Arithmetics Line In The Trade Of Riangle In Improving Batik Sales In Lumajang District Jesi Irwanto
Jurnal Ilmu Manajemen Advantage Vol. 1 No. 2 (2017): December
Publisher : Institut Teknologi dan Bisnis Widya Gama Lumajang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30741/adv.v1i2.193

Abstract

This research aims to develop a typical batik design lumajang more varied and interesting for consumers by utilizing arithmetic pattern. This is because the typical batik lumajang has a pattern that is monotonous and has a design that is limited enough to make batik lumajang less able to competence with batik from other regions. One of the motifs that are often used by producion of batik lumajang is banana motif and batik semeru motif. On the other hand batik industry competition is quite tight, hail is evidenced by innovative batik designs are growing rapidly from other regions. This makes indutry batik lumajang less well developed. The application of arithmetic method pattern on batik design is expected to add the basic design of typical batik lumajang. The method of this research is done by 5 stages, namely the determination of the basic frame of batik design, setting the position of the point to the triangle frame, constructing the line segment on the triangle frame, filling the motif of the fraction of the triangle frame, the coloring of the base motif of the triangle field.
ANALISIS KOMPARASI METODE PREDIKSI PENDAPATAN OPERASIONAL PADA KELOMPOK KEGIATAN USAHA BANK PERKREDITAN RAKYAT DI JAWA TIMUR Zainul Hidayat; Jesi Irwanto
Jurnal Ilmu Manajemen Advantage Vol. 2 No. 1 (2018): Juni
Publisher : Institut Teknologi dan Bisnis Widya Gama Lumajang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30741/adv.v2i1.310

Abstract

Kegiatan perbankan bertujuan untuk meraih laba yang optimal, salah satunya melalui pendapatan operasional. Setiap tahun perbankan diwajibkan untuk menyusun rencana anggaran, oleh karena itu bank perlu mengetahui prediksi pendapatan operaisonal yang akurat. Penelitian ini bertujuan membandingkan hasil analisis prediksi pendapatan operasional menggunakan metode product moment, least square dan semi average, serta menentukan metode yang memiliki ketepatan prediksi pendapatan operasional yang akurat pada kelompok kegiatan usaha BPR di Jawa Timur. Sampel penelitian terdiri dari 4 (empat) BPR kategori kegiatan usaha 1 dan 4 (empat) BPR kategori kegiatan usaha 2. Perhitungan dilakukan pada masing-masing BPR dengan menggunakan 3 (tiga) metode prediksi memberikan hasil yang berbeda. Metode prediksi yang akurat digunakan memprediksi pendapatan operasional BPR kategori kegiatan usaha 1 adalah metode least square, sedangkan pada BPR kategori kegiatan usaha 2 maka metode prediksi yang akurat untuk memprediksi pendapatan operasional adalah metode product moment. Secara keseluruhan metode least square dan metode product moment merupakan metode yang akurat memprediksi pendapatan operasional pada BPR. Metode prediksi pendapatan operasional pada setiap BPR akan berbeda karena itu tergantung pada karakter dan kegiatan bank bersangkutan. Oleh karena itu bagi peneliti selanjutnya disarankan untuk melakukan penelitian dengan obyek penelitian yang lebih luas.Kata kunci : Pendapatan Operasional, Least Square, Product Moment, Semi Avarage.
Effect of Empowerment, Work Environment and Fatigue on Silver Craft Productivity Jesi Irwanto
Jurnal Ilmu Manajemen Advantage Vol. 4 No. 2 (2020): December
Publisher : Institut Teknologi dan Bisnis Widya Gama Lumajang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30741/adv.v4i2.619

Abstract

The survival and growth of a company are not only determined by the strength of capital or money, but also determined by its success in managing human resources. The productivity of human resources is influenced by several factors. This study aims to examine the effect of empowerment, work environment and fatigue which are partially and simultaneously significant on the productivity of silver craftsmen. Respondents in this study consisted of 40 silver craftsmen in Pulo Village, Lumajang Regency. By using the analysis of multiple linear regression, the results obtained that empowerement does not have a significant effect, while the work environment and fatigue have a significant effect on productivity. The limitation of this study is limited to respondent which is only examines silver craftsmen in Pulo Village, Lumajang Regency. Hopefully, the limitation of this study can be examined in the further studies.
Effect of Tourism Experience Dimensions on Tourism Satisfaction and Tourism Loyalty Anisatul Fauziah; Jesi Irwanto
Jurnal Ilmu Manajemen Advantage Vol. 4 No. 2 (2020): December
Publisher : Institut Teknologi dan Bisnis Widya Gama Lumajang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30741/adv.v4i2.620

Abstract

A strong Tourism Experience dimension gives tourism satisfaction which in the end creates tourists loyalty. The Tourism Experience can be reflected in sense, feel and think on tourist attraction felt by tourists. The objective of this research is to test the effect of Tourism Experience dimensions consists of significant sense, feel and think partially and simultaneously on tourism satisfaction and tourists loyalty. Test the effect of satisfaction on loyalty and test the satisfaction as a mediator of sense, feel and think on tourists loyalty. The respondents in this study were 200 B29 tourists. The path analysis and single-test testing showed that sense, feel and think had a significant effect simultaneously on satisfaction and loyalty. Partially, only sense and satisfaction had a significant effect on loyalty, meanwhile feel and think had no significant effect on tourists loyalty partially. The satisfaction is proven to mediate the effect of think on loyalty, but it is not proven to mediate the effect of sense and feel on tourists loyalty.
Co-Authors Fauziah, Anisatul Sufyan Lutfi Zainul Hidayat