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All Journal Prosiding National Conference for Community Service Project Jurnal Pengabdian kepada Masyarakat Nusantara (JPkMN)
Valen Oktavianti
Universitas Internasional Batam
Humanities Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Social Sciences

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AKTUALISASI JATI DIRI BANGSA DALAM KESATUAN MENGHADAPI PANDEMI Ria Karina; Natalis Christian; Iskandar Itan; Marco Nicholas Alfredo Loho; Winton Tan; Jessica Jessica; Jesslin Jesslin; Valen Oktavianti; Stella Stella; Marcelina Victoria; Venny Chou; Nydia Salsabila Firdaus
National Conference for Community Service Project (NaCosPro) Vol 2 No 1 (2020): The 2nd National Conference of Community Service Project 2020 (Accepted Papers)
Publisher : Lembaga Penelitian dan Pengabdian Kepada Masyarakat Universitas Internasional Batam

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37253/nacospro.v2i1.1208

Abstract

The COVID-19 pandemic has caused many negative effects on the economy of Indonesia. A number of citizens (regular workers) have lost their job, meaning they have lost their main source of income, which was the reason why the writer has chosen to do a distribution of food supplies to families in need, especially in Sub-district Nongsa Batam Island. In the process of making, there weren’t any unsolvable issues. The only issue that was considered a problem was asking for permission from the person-in-charge of the selected residence. The method of this activity is by fundraising, by posting in stories or feeds on Instagram.
Penerapan Strategi Digital Marketing di Alcoconut's Valen Oktavianti; Dr. Lily Purwianti, S.E., M.M.
Jurnal Pengabdian kepada Masyarakat Nusantara Vol. 3 No. 2.2 (2023): Jurnal Pengabdian kepada Masyarakat Nusantara
Publisher : Sistem Informasi dan Teknologi (Sisfokomtek)

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (1214.88 KB)

Abstract

Menjalankan sebuah bisnis tidak akan selalu berjalan dengan sama, setiap bidang terdapat kekurangan dan kelebihan masing-masing dengan tantangan dan solusi masing-masing. Pada bidang kuliner, perkembangan bisnis selalu mengalami perkembangan dalam mempertahankan bisnis. Pada jaman sekarang, pemasaran sudah tidak serumit yang dipikirkan apabila dilakukan dengan kreatif dan menarik. Cara mendapatkan perkenalan merk ke sebuah platform juga sudah ulai sederhana, dengan adanya media sosial.Kuliner di Indonesia, tepatnya di Batam, sudah mengalami banyak perkembangan bisnis dengan modern, dengan adanya media digital, terutama media sosial. Meskipun demikian, masih banyak bisnis tradisional yang masih belum mengikuti perkembangan bisnis dengan cara modern, maka semakin hari semakin mengalami kemunduran dalam penjualan, seperti salah satu contohnya adalah Alcoconut’s Batam. Running a business is not at a flat rate as it’s always going up and down, each field with its own strengths and weaknesses, its own challenges and solutions. In the culinary field, business development always experiences developments in maintaining business. Nowadays, marketing a brand to the public is not as complicated as many think if it is done creatively and interestingly. The way to get brand recognition from the public is now quite simple, with social media. Culinary in Indonesia, in Batam to be precise, has experienced many modern business developments, with digital media, especially social media. Even so, there are still many traditional businesses that have not kept up with business developments in a modern way, so that they are increasingly experiencing a decline in sales, as one example is Alcoconut's Batam.
Co-Authors Christian, Natalis Dr. Lily Purwianti, S.E., M.M. Iskandar Itan Jessica Jessica Jesslin Jesslin Marcelina Victoria Marco Nicholas Alfredo Loho Nydia Salsabila Firdaus Ria Karina Stella Stella Venny Chou Winton Tan