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All Journal JPEK (Jurnal Pendidikan Ekonomi dan Kewirausahaan) Prosiding National Conference for Community Service Project Jurnal Pengabdian kepada Masyarakat
Novi Aprillia
Universitas Internasional Batam
Agriculture, Biological Sciences & Forestry Humanities Civil Engineering, Building, Construction & Architecture Computer Science & IT Economics, Econometrics & Finance Education Environmental Science Languange, Linguistic, Communication & Media Public Health Social Sciences Other

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Penerapan Strategi Pemasaran Digital Pada Toko Dwi Utama Muhammad Taufik; Viviana Viviana; Novi Aprillia; Vivi Vivi; Vladimir Lim; Andryanto Andryanto
National Conference for Community Service Project (NaCosPro) Vol 3 No 1 (2021): The 3rd National Conference of Community Service Project 2021
Publisher : Lembaga Penelitian dan Pengabdian Kepada Masyarakat Universitas Internasional Batam

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37253/nacospro.v3i1.6039

Abstract

Berdasarkan hasil analisa kami terhadap permasalahan yang ada pada toko Dwi Utama adalah penurunan performa penjualan dan belum dapat mempromosikan dan menunjukkan eksistensi sebagai salah satu toko bangunan yang berdiri di Kota Batam. Merujuk pada perkembangan penggunaan informasi teknologi di era digital sekarang ini, dimana masyarakat sudah dapat berbelanja kebutuhannya melalui media online. Oleh karena itu, tujuan dari pelaksanaan kegiatan ini adalah kami bersama dengan mitra memanfaatkan penggunaan informasi teknologi, sehingga toko Dwi Utama berpotensi meningkatkan performa penjualan yang sempat turun akibat pandemi Covid-19 dan menunjukkan eksistensi keberadaannya agar lebih dikenal oleh masyarakat kota Batam. Dalam melaksanakan implementasi yang bertujuan untuk membantu toko Dwi Utama, metodologi yang digunakan yaitu dengan wawancara, observasi, dan dokumentasi. Kontribusi dari hasil implementasi ini telah membantu mitra untuk meningkatkan penjualan bahan dan alat bangunan sebesar 61,98%, mempermudahkan masyarakat dalam melakukan transaksi jual-beli, dan menunjukkan eksistensi toko Dwi Utama kepada masyarakat kota Batam
Analisa Faktor Yang Mempengaruhi Niat Penggunaan E-Wallet Pada Gen Z Hesniati Hesniati; Ellen Ellen; Florentina Jasmine; Kelvin Kelvin; Lovis Vernando; Novi Aprillia
JPEK: Jurnal Pendidikan Ekonomi dan Kewirausahaan Vol 7, No 1 (2023): JPEK (Jurnal Pendidikan Ekonomi dan Kewirausahaan)
Publisher : Universitas Hamzanwadi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29408/jpek.v7i1.7566

Abstract

The purpose of this research is to find out the correlation between perceived ease of use, perceived usefulness, and social influence to the intention of customers to use mobile payment. The survey was conducted toward Z Generation with basic mobile payment information. The research data was collected using a purposive sampling technique, in which researchers took the Z generation in Batam City with the condition that they had used an e-wallet. The final sample of the research is 187 respondents. The analysis technique used was partial least squares (PLS) to evaluate the relationships of the research model. The results showed that perceived ease of use, perceived usefulness, and social influence have a positive significant influence on people intention in using e-wallet
PENERAPAN STRATEGI PEMASARAN DIGITAL PADA TOKO NEW PELITA MOTOR DI KOTA BATAM Lady; Antony Sentoso; Novi Aprillia; Kelly; Eddy Oktarianto; Andryanto; Kelvin Kwek
J-ABDI: Jurnal Pengabdian kepada Masyarakat Vol. 3 No. 2: Juli 2023
Publisher : Bajang Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53625/jabdi.v3i2.5766

Abstract

The New Pelita Motor Shop is an MSME business located in Batam City that sells various types of batteries, spare parts, and power window repair services. In the marketing strategy, New Pelita Motor uses the promotion of marketing through digital marketing which aims to develop a wider selling market through digital concepts, and also this concept will make it easier in the process of spending. With this, the output of the results of the implementation can be accepted by the New Pelita Motor, such as Google Business, and Linktree which makes it easier to access the shop's social media and also develops social media for the New Pelita Motor.
Co-Authors Andryanto Andryanto Andryanto Antony Sentoso Eddy Oktarianto Ellen Ellen Florentina Jasmine Hesniati Hesniati Kelly Kelvin Kelvin Kelvin Kwek Lady Lovis Vernando Muhammad Taufik Vivi Vivi Viviana Viviana Vladimir Lim