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All Journal Prosiding National Conference for Community Service Project Management Studies and Entrepreneurship Journal (MSEJ)
Willy Benyamin Ompusunggu
Universitas Internasional Batam
Humanities Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education

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MENINGKATKAN MINAT BACA DI KALANGAN ANAK-ANAK PANTI ASUHAN “DAARUT TAUBAH” Ria Karina; Natalis Christian; Iskandar Itan; Erika Chen; Jacky Lim; Kian Ricardoegan; Winson Winson; Susanti Susanti; Vinco Vinco; Hartono Hartono; Willy Benyamin Ompusunggu; Erwin Erwin
National Conference for Community Service Project (NaCosPro) Vol 2 No 1 (2020): The 2nd National Conference of Community Service Project 2020 (Accepted Papers)
Publisher : Lembaga Penelitian dan Pengabdian Kepada Masyarakat Universitas Internasional Batam

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37253/nacospro.v2i1.1172

Abstract

Reading a book is a fun activity if someone is used to it. Instead, this activity becomes the most boring thing ever done when someone has no interest in reading books. There are two types of people when reading a book, the first is someone who likes to read books without a picture. The second type, are people who like to read books interspersed with pictures. Everyone's interest in reading a book depends on the motivation and presentation of the book itself which makes other people interested in reading. The habit of reading this book must be instilled early on. Various reading sources are widely available both in the form of books and digital content such as e-books, digital magazines, and animated videos. The role of parents and the environment is very important for the development and growth of children. Reading books has value and benefits for children in terms of children's character development. Therefore, raising awareness of the importance of reading books is important. Community service activities carried out are by donating notebooks and stationery to the people who need them and introducing them to the importance of reading culture through online educational activities.
Analisa Faktor – Faktor yang Mempengaruhi Niat Untuk Membeli Produk Sepatu di Kota Batam Dengan Variabel Loyalitas Merek, Ekuitas Merek, Kesadaran Merek dan Persepsi Kualitas Willy Benyamin Ompusunggu; Hery Haryanto
Management Studies and Entrepreneurship Journal (MSEJ) Vol. 4 No. 6 (2023): Management Studies and Entrepreneurship Journal (MSEJ)
Publisher : Yayasan Pendidikan Riset dan Pengembangan Intelektual (YRPI)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37385/msej.v4i6.3521

Abstract

Perkembangan sektor industri fashion di Indonesia terus mengalami kemajuan yang pesat dan menjadi sektor yang penting dalam pertumbuhan ekonomi di Indonesia. Industri sepatu merupakan bagian dari sektor industri yang menyumbang nilai PDB nasional dan berpotensi berkembang dalam meningkatkan nilai industri pengolah sebanyak 7% dalam beberapa tahun kedepan. Semakin berkembangnya tingkat jumlah perusahaan dengan menawarkan berbagai jenis produk atau jasa terntu akan membuat persaingan antar perusahaan semakin ketat. Tujuan dilakukannya penelian ini adalah untuk dapat mengetahui apa saja faktor yang dapat mempengaruhi perilaku niat beli konsumen terhadap produk sepatu global maupun lokal. Penelitian yang dilakukan ini menggunakan metode penelitian kuantitatif. Sampel penelitian sedikitnya 300 responden konsumen produk brand sepatu lokal maupun global di Kota Batam. Data kemudian dianalisis dengan menggunakan SEM Smart PLS. Hasil penelitian menunjukkan bahwa kesadaran merek berpengaruh positif dan signifikan terhadap niat beli, loyalitas merek berpengaruh positif dan signifikan terhadap niat beli. Variabel asosiasi merek dengan persepsi kualitas berpengaruh prositif namun tidak signifikan terhadap niat beli.  
Co-Authors Christian, Natalis Erika Chen Erwin Erwin Hartono Hartono Hery Haryanto Iskandar Itan Jacky Lim Kian Ricardoegan Ria Karina Susanti Susanti Vinco Vinco Winson Winson