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All Journal Sodality: Jurnal Sosiologi Pedesaan Jurnal Manajemen dan Agribisnis Economic Journal of Emerging Markets MIMBAR (Jurnal Sosial dan Pembangunan) POSITRON Jurnal Sosial Ekonomi Pertanian Jurnal Harpodon Borneo Jurnal Media Wahana Ekonomika Jurnal Online Mahasiswa (JOM) Bidang Ilmu Sosial dan Ilmu Politik Jurnal Online Mahasiswa (JOM) Bidang Keguruan dan Ilmu Pendidikan JURNAL RELASI STIE MANDALA JEMBER Jurnal Agribisnis Indonesia (Journal of Indonesian Agribusiness) JPM17: Jurnal Pengabdian Masyarakat INTEKNA MIX : Jurnal Ilmiah Manajemen Jurnal Teknik Sipil Jurnal Pengabdian UntukMu NegeRI Jurnal Bisnis dan Manajemen JFMR (Journal of Fisheries and Marine Research) EL-IBTIKAR: Jurnal Pendidikan Bahasa Arab Jurnal Intek Akuakultur Hasanuddin Journal of Applied Business and Entrepreneurship Jurnal Ilmiah Mahasiswa Fakultas Ilmu Sosial & Ilmu Politik Jurnal Keperawatan Abdurrab Proceedings of the International Conference on Applied Science and Health At-Tafkir JURNAL CEMERLANG: Pengabdian pada Masyarakat Dewa Ruci : Jurnal Pengkajian dan Penciptaan Seni Jurnal Desain Jurnal IMPACT: Implementation and Action Jurnal Riset Komunikasi Jurnal Pengabdian Masyarakat IPTEKS MBA: Journal of Management and Business Aplication Al Intisyar: Jurnal Pendidikan Bahasa Arab Jurnal Riset Akuntansi dan Keuangan Jurnal Media Akuntansi (MEDIASI) Journal of Hospital Administration and Management (JHAM) Relasi : Jurnal Ekonomi Jurnal Geologi dan Sumberdaya Mineral Policy Brief Pertanian, Kelautan, dan Biosains Tropika IJAE
Muhammad Firdaus
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STRATEGI INTEGRATED MARKETING COMMUNICATION (IMC) TELKOMSEL DALAM MEMPERTAHANKAN LOYALITAS PENGGUNA TCASH DI PEKANBARU Agus Tia Ningsih; Muhammad Firdaus
Jurnal Online Mahasiswa (JOM) Bidang Ilmu Sosial dan Ilmu Politik Vol. 5: Edisi I Januari - Juni 2018
Publisher : Fakultas Ilmu Sosial dan Ilmu Politik Universitas Riau

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Abstract

One of the e-money services known by the people of Pekanbaru was T-Cash. Based on the recapitulation of T-Cash users in Pekanbaru increased every month. This condition made PT Telkomsel Pekanbaru hold T-Cash user loyalty in order not to turn to other company. This research was conducted to find out IMC strategy by Telkomsel to maintain T - Cash user loyality and to know the inhibiting factors of T - Cash usage. This research used qualitative method by presented descriptive data analysis and using strategic communication theory. The research technique was chosen based on purposive technique consisted of 1 person ex manager (old manager) YnC T-Cash Pekanbaru, 4 people T-Cash digital staff, 2 partnership and 6 T-Cashdi Pekanbaru users. The Data collection conducted through interview, observation and documentation. The Data analysis techniques used was interactive data models Miles and Huberman. While the examination techniques of data validity included triangulation and extension of participation. The results of the study showed that Telkomsel's Integrated Marketing Strategy (IMC) in maintaining the loyalty of T-Cash users in Pekanbaru was through sales promotion, direct marketing, personal selling, word of mouth marketing, advertisement, event, social media and website, also partnerships and sponsors. Several factors affecting T-Cash user loyalty in Pekanbaru have technical and network constraints, number of human resources and limited number of merchants. Keywords : Integrated Marketing Strategy, promotion, T-Cash.
STRATEGI KOMUNIKASI DINAS KEBUDAYAAN DAN PARIWISATA KABUPATEN KUANTAN SINGINGI DALAM MEMPROMOSIKAN BUDAYA PERAHU BAGANDUANG Ilham Fajri; Muhammad Firdaus
Jurnal Online Mahasiswa (JOM) Bidang Ilmu Sosial dan Ilmu Politik Vol 5, No 1: WISUDA APRIL 2018
Publisher : Fakultas Ilmu Sosial dan Ilmu Politik Universitas Riau

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Abstract

Based on the data that researchers get from the Department of Culture and Tourism Kuantan Singingi regency that there is indeed less interest people to cultural traditions boat baganduang. The purpose of this research is to know the strategy of audience, strategy of message, and strategy of choosing / using media used by Culture and Tourism Office of Kuantan Singingi Regency in promoting boat culture to society.In this study the authors use descriptive qualitative research methods with data collection techniques are grouped through observation, interview and documentation. Informants in this study amounted to 9 people taken based on the technique of purposive sampling, the Head of Culture and Tourism Office of Kuantan Singingi, Public Relation and Tourism Office of Kuantan Singingi Regency, Head of Marketing and Economy Division of Culture and Tourism Office of Kuantan Singingi Regency, 3 visitors which witnessed the culture of baganduang boat and 3 visitors who have never witnessed the culture of baganduang boat. Interactive data analysis model of the researcher used to describe the result of research in data analysis technique and to check the validity of data of researcher using triangulation technique.The results showed that the communication strategy of the Department of Culture and Tourism of Kuantan Singingi Regency in promoting the culture of baganduang boat that is from the determination of the audience is the whole community of Lubuk Jambi, Kuantan Mudik Subdistrict and surrounding areas in Kuantan Singingi Regency. After that the strategy message used is the content of messages that are persuasive and informative, which is packed with how to create a short message that attracts the attention of audiences and messages using the symbol / pictures. And the last media strategy used by the Office of Culture and Tourism Kuantan Singingi Regency in promoting the culture of baganduang boat is electronic media, online media, and print media campaign.Keyword: Communication Strategy, Promoting
UPAYA PEMERINTAH KOTA PEKANBARU MENINGKATKAN DAYA SAING USAHA KECIL MENENGAH DALAM MENGHADAPI MASYARAKAT EKONOMI ASEAN TAHUN 2016 Muhammad Firdaus; Afrizal "
Jurnal Online Mahasiswa (JOM) Bidang Ilmu Sosial dan Ilmu Politik Vol. 5: Edisi II Juli - Desember 2018
Publisher : Fakultas Ilmu Sosial dan Ilmu Politik Universitas Riau

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Abstract

This research describes the effort of government of Pekanbaru toward the competitions of micro and small bussiness in Asean Economic Community in 2016. Asean Economic Community are one of modells economic integrations to create a common market in Southeast Asia regions. Micro and small business are one of micro economic modells in Indonesia that have big potency for economic growth in Indonesia.The research method used was a qualitative with descriptive as a technic of the research. Writer collects data from books, encyclopedia, journal, mass media and websites to analyze the effort of government of Pekanbaru toward the competitions of micro and small bussiness in Asean Economic Community. The theories applied in this research are neoliberalism perspective with the globalization theory by Robert W Cox.The research shows that the effort of government of Pekanbaru toward the competitions of micro and small bussiness in Asean Economic Community are by controlling and supervised. Some steps are have done by government of Pekanbaru are doing socializations of Asean Economic Community, give a supervised, held a consultations bussiness and controlling by create a bureaucrations for investations in Pekanabru city.Key words: asean, economic community, invest and micro small business
HUBUNGAN GAYA KOMUNIKASI KEPEMIMPINAN CAMAT TERHADA KINERJA APARATUR SIPIL NEGARA DIKANTOR KECAMATAN LANGGAM KABUPATEN PELALAWAN Maharani Dwi Putri; MUhammad Firdaus
Jurnal Online Mahasiswa (JOM) Bidang Ilmu Sosial dan Ilmu Politik Vol. 7: Edisi II Juli - Desember 2020
Publisher : Fakultas Ilmu Sosial dan Ilmu Politik Universitas Riau

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Abstract

The role of leadership is very important because a leader is a key figure who is always expected to be able to carry out leadership well and is expected to have the conditions of a leader. A leader must be able to supervise, provide motivation, be able to build good relationships with followers, and can carry out decision-making in a democratic way. If the leader in a government agency does its job well, it will affect the performance and its employees, then the relationship between the leader and management are two interrelated things. Leaders in an institution will have their own characteristics and characteristics according to their respective personalities which reflects how the communication style of leadership and a government institution will be different. The purpose of this study was to determine the relationship of the leadership style of the district leadership communication to the performance of ASN in the Langgam sub-district office in Pelalawan Regency in 2019. The expected benefits of this study provide information to leaders about the communication style that should be applied so as to enhance good cooperationThis research uses an explanative quantitative method, with data collection techniques through distributing questionnaires directly to ASN Performance in the Sub-district Office of Langgam. The sample in this study amounted to 38 respondents with sampling techniques saturated and using Pearson product moment (r) coefficient correlation analysis techniques.Based on the results of research that has been carried out, in the Langgam sub-district office there is a relationship between the leadership style of the camat leadership and the ASN performance in the Pelalawan Sub-district Camat Office with a tcount (9,125)> ttable (2,028) and the resulting significance value of 0,000 is still below 0.05 , then the hypothesis in this study was accepted. From the product moment correlation test results in which the resulting correlation value of 0.836 in the category is very strong, these results explain that the leadership style of communication has a very strong relationship to the performance of ASN in the Sub-District Office of Pelalawan.
STRATEGI PROMOSI EKOWISATA TAMAN NASIONAL TESSO NILO PADA BALAI TAMAN NASIONAL TESSO NILO KABUPATEN PELALAWAN DALAM MENINGKATKAN WISATAWAN Nur Yanti; Muhammad Firdaus
Jurnal Online Mahasiswa (JOM) Bidang Ilmu Sosial dan Ilmu Politik Vol. 5: Edisi I Januari - Juni 2018
Publisher : Fakultas Ilmu Sosial dan Ilmu Politik Universitas Riau

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Abstract

Tesso Nilo National Ecotourism Park is one of potential tourist attractions in Indonesia which located in Pelalawan District and offers us a concept of forest tourism, because Tesso Nilo is a wonderful lowland tropical forest. This research aims to find out the promotional strategy which runs by Tesso Nilo National Ecotourism Park in increasing the tourists.This research was carried out in Tesso Nilo National Ecotourism Park. Using decriptive qualitative method and purposive technic where the author giving the descriptions about ecotourism research clearly and systematically. This research also uses interviews, observations, and documentations in collecting data.Based on the research, the promotional strategy which used by Teso Nilo national ecotourism park in increasing the number of tourists are; promotion mix, is an advertising promotion including outdoor media and print media; public relations, such as counseling to the surround communities, social services, and build a good relationship with the stakeholders; word of mouth, which came from the tourist’s experiences and good services especially who’ve followed the Simaksi; Personal selling, such as events and exhibitions.
KOMUNIKASI POLITIK PADA TRADISI PEMBERIAN GALA SANGSAKO DALAM KEBUDAYAAN MINANGKABAU Irvan Habibi Saputra; Muhammad Firdaus
Jurnal Online Mahasiswa (JOM) Bidang Ilmu Sosial dan Ilmu Politik Vol. 6: Edisi I Januari - Juni 2019
Publisher : Fakultas Ilmu Sosial dan Ilmu Politik Universitas Riau

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Abstract

Political communication has actually existed in the environment of the community since it was thriving with different packaging. The culture there is a tradition of the Minangkabau is very closely related to political communications i.e. the tradition of awarding gala sangsako used to counter service to a character with the conferring of honorary gala form sangsako. For it to be able to understand the political communication in the tradition of awarding gala sangsako in Minangkabau culture then this research aims to know the process of political communication in the tradition of awarding gala sangsako, as well as to find out the channel the political communication in the determination of recipients gala sangsako and to know public opinion formed from this tradition. This study uses qualitative methods with qualitative, descriptive approach-in the perspective of political communication.The subject consists of the Pagaruyung and the Minangkabau community leaders selected by purposive techniques. Data collection was done through interviews, documentation and obervasi. The validity test of the data using the credibility test. The data analysis techniques were reducting the data, collect data, present data, make conclusions and evaluation. From the results of the research note that (1) the process of political communication in the tradition of awarding gala sangsako are present in the process before the tradition malewakan gala sangsako, and in procession tradition malewakan gala sangsako.(2) political communication channel used in the determination of the prospective recipient of the gala sangsako was the political organization of the communication channels because the process of political communication occurs between the Minangkabau community organizations with the Pagaruyung.(3) public opinion formed is someone who gets the gala sangsakomerupakan good and Honorable people and traditions gala sangsako is a form of political communication.So it can be concluded that the tradition of awarding gala sangsako is a form of political communication in the presence of political communication that occurs in the process of awarding gala sangsako traditions in the culture of the Minangkabau.Keywords: Political communication, Gala Sangsako, Cultural of the Minangkab
PENERAPAN CUSTOMER RELATION MANAGEMENT DALAM MENINGKATKAN JUMLAH PENGUNJUNG PADA HOTEL GRAND CENTRAL PEKANBARU Debby Diana Sari; Muhammad Firdaus
Jurnal Online Mahasiswa (JOM) Bidang Ilmu Sosial dan Ilmu Politik Vol. 6: Edisi II Juli - Desember 2019
Publisher : Fakultas Ilmu Sosial dan Ilmu Politik Universitas Riau

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Abstract

The hotel is an industry engaged in lodging services. The emergence of new hotels makes old hotels increasingly active to improve service quality. The creation of customer satisfaction by the Grand Central Pekanbaru Hotel provides the benefits and reputation of the hotel to be good in the eyes of customers and also the profits obtained by the hotel will increase. The purpose of this study was to find out how the customer relations strategy, dissemination of information and also the media used by Grand Central Pekanbaru Hotels in increasing the number of visitors at the Grand Central Hotel Pekanbaru               This study uses qualitative research methods and data collection techniques are participant observation, interviews and documentation. The research subjects consisted of General Manager, Public Relations Hotel and F & B Hotel Manager. Then visitors to the Grand Central Hotel Pekanbaru. After the data is collected, the writer uses an interactive data analysis model presented by Miles and Huberman. The final stage of this analysis is to hold a validity check of the data.               The results showed that the Grand Central Pekanbaru Hotel custumer relations communication strategy included continuity of marketing, one to one marketing and partnering programs. The program is considered capable of maintaining and increasing the number of visitors to the Grand Central Pekanbaru Hotel. Media and promotions carried out by Hotel Grand Central Pekanbaru are well-promoted and effective.
FENOMENA KOMUNIKASI MAHASISWA UNIVERSITAS RIAU MENJADI DRIVER MAXIM DI PEKANBARU Lovita Riwanti; MUhammad Firdaus
Jurnal Online Mahasiswa (JOM) Bidang Ilmu Sosial dan Ilmu Politik Vol. 8: Edisi I Januari - Juni 2021
Publisher : Fakultas Ilmu Sosial dan Ilmu Politik Universitas Riau

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This research is motivated by the author's interest in the phenomenon that occurs among students. Many students, especially the final semester, choose to work part-time, one of which becomes the maxim driver. Every job has various advantages and disadvantages, and being a maxim driver also has various kinds of challenges that students will face, they must be clever in utilizing the available time, and not forgetting their main obligation as a student. Therefore, this study aims to determine the motives, communication experience and self-concept of Riau University students to become the maxim driver.            This study used a qualitative research method using a phenomenological approach and consisted of 6 informants who were selected using a purposive technique collected through in-depth interviews, observation and documentation. To perform data validity, the author uses the technique of extending observations, increasing persistence, and using reference materials.            The results showed that the motives of Riau university students to become driver maxim consisted of motives because they included the economy, adding to experience, looking for activities, inviting friends, employment and maxim uniqueness. and the hope motive, namely to ease the burden on parents and help others. Furthermore, enjoyable communication experiences include getting more tips from passengers, building new relationships, gaining customer loyalty and getting a warm attitude from passengers. And the unpleasant communication experience is getting sexual harassment, involvement in drug delivery services, getting into conflicts with other motorcycle taxis, getting selfish passengers, driver negligence on orders and experiencing technical problems. Then the self-concept of Riau University students becomes a driver maxim consisting of a positive self-concept, namely student acceptance of the profession as a maxim driver, openness to the environment and new people, good treatment of the surrounding environment and openness to experience. Meanwhile, negative self-concept consists of unfavorable treatment from the surrounding environment and tends to close oneself to experiences. Keywords : Phenomenon Communication, Maxim  Driver,Students
IMPLEMENTASI PUBLIC RELATIONS DALAM MEMBANGUN BRAND AWARENESS AIESEC UNIVERSITAS ANDALAS SEBAGAI ORGANISASI KEPEMIMPINAN Nanda Sarah Luthfiyyah; Muhammad Firdaus
Jurnal Online Mahasiswa (JOM) Bidang Ilmu Sosial dan Ilmu Politik Vol 4, No 2: WISUDA OKTOBER 2017
Publisher : Fakultas Ilmu Sosial dan Ilmu Politik Universitas Riau

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Abstract

Basically public relations has a role to bridge the relationship between the organization and also public both internal and external public, in addition public relations role as a supporter in organizational management functions and also to form the image of the organization. To form the image of an organization, it takes brand awareness or brand awareness is good. This study aims to find out how the implementation of media partnership in building brand awareness AIESEC Andalas University, then how the implementation of digital public relations in building brand awareness AIESEC Andalas University, and how the implementation of outreach in building brand awareness AIESEC Andalas University.This research uses qualitative research method by using Lasswell Communication Model. Research subjects consisted of 4 informants selected through purposive technique and 3 informants through accidental sampling technique. Data collection is done through observation, interview and documentation. To test the validity of the data writer used the method of extension of participation and triangulation.The results of this study indicate that the implementation of public relations conducted by Public Relations Department of AIESEC Andalas University uses two ways, namely physical and virtual. Physical by plunge spaciousness and face to face directly to the public. It's like, physical campaign, PR agenda, collaborating on an event, attending and sending event invitations, UKM visit and brand survey. By jumping directly and face to face directly can facilitate AIESEC in building brand awareness and proximity to engage with the involvement of young children and the community. Then virtually, like radio broadcasts, television coverage, printed news and online portals and also publishes activities undertaken by AIESEC Andalas University in various social media owned. Implementation of public relations virtually can achieve more mass due to its wide reach, so that this organization can be known by other young people who are not in the city of Padang.Key words: Implementation, Public Relations, AIESEC Andalas University
KOMUNIKASI PEMASARAN RUMAH SAKIT ISLAM MALAHAYATI DALAM MENINGKATKAN KUNJUNGAN PASIEN DI KOTA MEDAN Andina Herfiza; Muhammad Firdaus
Jurnal Online Mahasiswa (JOM) Bidang Ilmu Sosial dan Ilmu Politik Vol 5, No 1: WISUDA APRIL 2018
Publisher : Fakultas Ilmu Sosial dan Ilmu Politik Universitas Riau

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Abstract

Marketing is one of the main activities of the company to be able to maintain its survival, to grow and earn profit. Therefore, there needs to be coordination and cooperation from parties involved in marketing business. Marketing communication is a series of process activities conducted by individuals or a group or organization, namely planning thinking, pricing, promotion and distribution of ideas, goods, to meet the needs, desires and demands of consumers. This study aims to determine marketing communications conducted by Malahayati Islamic Hospital based on the implementation of marketing Based on the research that has been done, it is known that the implementation of marketing communications conducted by Malahayati Islamic Hospital includes advertising through the distribution of brochures only. This research was conducted at Malahayati Islamic Hospital of Medan. This research uses descriptive qualitative method, with purposive technique. In this study selected 2 respondents from marketing sub division, 1 respondent from sub division of public relations and 1 respondent from information section of Malahayati islamic hospital and 7 consumer chosen using accidental sampling technique. Data collection techniques used are observation, interview and documentation. The result of the research shows Islamic Malahayati Hospital in carrying out marketing communication activities including marketing communications implementation conducted by using mixed marketing communications, advertising, personal selling, sales promotion, direct marketing and public relations. After that with evaluation activities conducted every monthKey words : Marketing Communication, Malahayati Islamic Hospital, Consumen Behavior
Co-Authors Ade Yogi Adiguna Adiguna Afrizal " Agus Setiobudi Agus Tia Ningsih Ahmad Cahyo Nugroho Ahmad Habib Ajura Nur alfi chaniago Amal Chalik Sjaaf Amalia Pradipta Amiruddin Saleh Amiwarti Amiwarti Anas M. Fauzi Andi Setyo Wibowo Andina Herfiza Andrew Alexander Anna Fariyanti Anna Fatchiya Ardiah Juita Arya Hadi Dharmawan Aulia Permata Sari Baban Sarbana Balqis Adillah Putri Candra Adi Intyas Christian Nugroho D S Priyarsono Danil Danil Debby Diana Sari delpa anda restu depi nopika DIANA PUTRI Dionysia Kowanda Dwi Indarti Dwi Setijawati Dwiadji Gultom Dyah Ita Mardiyaningsih Edduar Hendri, Edduar Effendi Hasan Elinur, Elinur Elvina Elvina Eriko Sabra Erman M Fadmi Nanda Putri Fathurrozie Fathurrozie Fauzan Iqbal Hidayat Felcilya Anggia Mirantisa Fiana Desti fitriyasari Gadis Ghia Arviallyn Hadi K. Purwadaria Hamdan Hanif Mersil Saleh Hendro Sasongko Heni Irawati Henry M. Manik Heny Kuswanti Suwarsinah Daryanto Heriadi " Hermanto J Siregar Herri Purwanto Hidayah, Tamriatin Himawan Hariyoga Husnul Jojon Iis Patmanjawati Ilham Fajri Imam Pangestiansyah Putra Indah Susanti Indra Suharman Irgandhini Agra Kanaya Irvan Habibi Saputra Ismandianto " Jazuli Fadil Karina Satriana Putri khairani putri Khasan Aedi Kiki Syarafina Lala M Kolopaking Laras Pradina Gunawan Leora Gusita Lovita Riwanti Luki Wicaksono M. Aris Suhud Maharani Dwi Putri Maimun Maimun Mangara Tambunan Mariska Amniah Riva Martin Reinhardt Nielsen Maulianawati, Diana metty aliya setiyani Mochamad Aji Narakusuma Mufeldo Prakasa Nenggala Muhammad Mursalin Muhammad Nasri Muhammad Ridwan Muhammad Rizki Muhammad Suhaimi Muhammad Yunus Amar Mursalim Nohong Musa Nadyatul Khairina Nanda Erlangga Nanda Sarah Luthfiyyah Nidya Havisyah Hikmah Ninin Non Ayu Salmah, Ninin Non Ayu Nofrianto Arifin Noor Annisya nur aida ningsih Nur Yanti Nurfajar Ronika Nurjanah - - Olza Triyani Orandi Saputra Putri Dewi Lestari Putri Giovaningrum Qiki Qilang Syachbudy Rahma Linda Kusuma Rahmat Hidayat RAHMATUL JANNATIN NAIMAH Ramadi ' Rati Purwasih Rezi Ryantino Rian Hidayat RIFANIE GAZALIE Rinda Meilatul Janah Ririn Diani Resti RISKA HAWINUTI rizki auliya RIZKY P. LUBIS Rowland Bismark Fernando Pasaribu Rusmadi Awza Ruspiansyah Samsir Samsir Silvia Hayandani Sri Hartoyo Suci Shinta Lestari Sugiono Sugiono Susianti Miranda Boru Surbakti Syahril Alzahri Syahrul Irvandi T.Adelia Miranda K Taufik Ramli Tengku Said Raza'i Tia Restu Dewi Titi Ubudyah Tony Irawan Trias Andati Trias Andati Triyana Wijayanti Vini Fitri Meilisa Welly Wirman Wida Mayashinta Winda Ersa Putri Wiwik Rindayati Yana Tatiana Yessy Afrioza Yolanda Safitri Yona Setiawati Yoskar Kadarisman Yundari, Yundari Yuniorita Indah Handayani