Yurini Trisky
Universitas Islam Negeri Raden Fatah Palembang

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Journal : Siwayang Journal: Publikasi Ilmiah Bidang Pariwisata, Kebudayaan, dan Antropologi

PENGARUH ECOLOGICAL MARKETING DAN CORPORATE SOCIAL RESPONSIBILITY TERHADAP GRADE IMAGE PADA PRODUK TUPPERWARE Kms Guntur Autura Syanai; Wahyu Aninda Safitri; Maya Panorama; Yurini Trisky
SIWAYANG Journal: Publikasi Ilmiah Bidang Pariwisata, Kebudayaan, dan Antropologi Vol. 1 No. 2 (2022): Juni
Publisher : Penerbit Lafadz Jaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (271.764 KB) | DOI: 10.54443/siwayang.v1i2.137

Abstract

This examination means to figure out the impact of Ecological Showcasing and Corporate Social Obligation on Grade Picture on Tupperware products.The research populace is a buyer client of Tupperware items. Information gathered by conveying polls, the quantity of respondents in this study is 50 respondents. The kind of examination utilized in this study is quantitative exploration with information assortment strategies utilizing surveys. The outcomes showed that Ecological showcasing impacts corporate social obligation, Ecological promoting affects Grade picture, corporate social obligation meaningfully affects Grade picture and Ecological advertising affects Grade picture through corporate social obligation as intervention.