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All Journal EKOMBIS REVIEW: Jurnal Ilmiah Ekonomi dan Bisnis
Sukrisno Sukrisno
Sekolah Tinggi Ilmu Ekenomi dan Pariwisata Semarang
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Energy Other

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Peningkatan Kinerja Pengembangan Produk Berkelanjutan Berbasis Budaya Organisasi Lingkungan Dan Kapasitas Daya Serap Keberlanjutan Hendrajaya Hendrajaya; Samtono Samtono; Bambang Guritno; Haniek Listyorini; Henry Yuliamir; Sukrisno Sukrisno
EKOMBIS REVIEW: Jurnal Ilmiah Ekonomi dan Bisnis Vol 10 No 2 (2022)
Publisher : UNIVED Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37676/ekombis.v10i2.2328

Abstract

This study aims to build a conceptual model that seeks to improve the performance of green product development proposed. In this study, the improvement of green product development performance based on environmental organizational culture and green absorption capacity. A construction study methodology was adopted using 200 samples taken from various elements of employees in the manufacturing industry in Central Java and data collected through questionnaires, to test the models and hypotheses in this study, using the author Amos 25 as a tool. data analysis. The results of this study indicate that there is a strategic path to improve product development performance and the second strategy is from organizational culture. green product development. Limitations: This study has limitations, including not being able to define specifically the organizational culture environment. In addition, the sample used is only limited to organizations engaged in the manufacturing industry in the province of Central Java. The results of this study are expected to have a contribution to the development of organizational culture theory and stakeholder theory.
Berbagi Nilai Modal Relasional Sebuah Upaya Untuk Meningkatkan Kinerja Pemasaran Usaha Kecil Dan Menengah Di Kota Semarang Sukrisno Sukrisno; Henry Yuliamir; Enik Rahayu; Bambang Guritno; Haniek Listyorini; Julian Andriani Putri
EKOMBIS REVIEW: Jurnal Ilmiah Ekonomi dan Bisnis Vol 10 No 2 (2022)
Publisher : UNIVED Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37676/ekombis.v10i2.2325

Abstract

This study aims to develop an empirical research model based on the synthesis of a new concept called sharing the value of relational capital. The new concept generated in this study is expected to be able to provide a key role for research solving the influence of entrepreneurial orientation on the marketing performance of MSMEs in the city of Semarang. With a quantitative research design, this study tested the empirical research model on existing MSME industries in the city of Semarang by using 130 research samples. Data analysis was carried out using Amos 25. The results of this study showed that all the hypotheses proposed in this research model were accepted as indicated. with the statistical significance of testing using the software. This study has limitations, including not being able to define specifically the organizational culture environment. In addition, the sample used is only limited to organizations engaged in the manufacturing industry in the province of Central Java. Specifically, the role of the new concept of sharing the value of relational capital can be used as a key strategy for improving the marketing performance of SMEs.
Co-Authors Bambang Guritno Enik Rahayu Haniek Listyorini Hendrajaya Hendrajaya Julian Andriani Putri Samtono Samtono Yuliamir, Henry