Claim Missing Document
Check
Articles

Found 2 Documents
Search

USAHA MINUMAN SARIDELE DI KOTA SURABAYA Rena Febrita Sarie; Dwi Lesno Panglipursari; Yurilla Endah Muliatie; Nur Jannah; Pramandyah Fitah Kusuma
Prosiding Konferensi Nasional Pengabdian Kepada Masyarakat dan Corporate Social Responsibility (PKM-CSR) Vol 4 (2021): Peran Perguruan Tinggi dan Dunia Usaha dalam Mewujudkan Pemulihan dan Resiliensi Masya
Publisher : Asosiasi Sinergi Pengabdi dan Pemberdaya Indonesia (ASPPI)

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (357.704 KB) | DOI: 10.37695/pkmcsr.v4i0.1310

Abstract

Program Pengabdian Masyarakat dalam semester ini adalah mengembangkan Usaha Kecil Mandiri (UKM) produksi minuman Saridele di Kecamatan Sawahan Surabaya. Permasalahan yang dihadapi saat ini adalah pemasaran yang terbatas pada segmen pasar tertentu dalam lingkup yang kecil. Untuk mengatasi masalah pemasaran yang terbatas maka kami menawarkan pemasaran produk sari dele pada segmen pasar yang lebih luas agar hasil produksi saridele dapat terjual lebih banyak. Penjualan yang lebih luas wilayahnya akan dapat meningkatkan pendapatan usaha mitra UKM. Dalam rangka untuk mempertahankan kontinuitas operasional usaha dimasa yang akan datang juga diperlukan tata kelola manajemen usaha yang lebih baik dan dimungkinkan juga memberdayakan usaha kerjasama dengan mitra lain non wirausahawan. Implementasi program pengabdian ini antara lain meliputi: 1) Memberikan pelatihan produksi minuman Saridele. 2) Melakukan pendampingan dalam memilih pasar potensial, promosi dan lokasi penjualan. 3) Memberikan pendampingan pembuatan merk/logo kemasan. 4) Memberikan pelatihan dan pendampingan dalam menentukan varian cita rasa minuman saridele. 5) Memberikan pelatihan dan pendampingan dalam menentukan biaya produksi. 6) Memberikan pelatihan dan pendampingan dalam penyusunan laporan keuangan. Dengan adanya kegiatan ini diharapkan penjualan bisa meningkat sehingga meningkat pula pendapatan yang diperoleh. Tetapi dengan adanya penerapan PPKM, hasil penjualan tidak sesuai dengan target yang diharapkan.
USAHA KECIL KRUPUK IKAN GABUS DI DUSUN KAUMAN SURABAYA Chandra Kartika; Chamariyah; Rena Febrita Sarie
Jurnal Abadimas Adi Buana Vol 6 No 01 (2022): Jurnal Abadimas Adi Buana
Publisher : LPPM Universitas PGRI Adi Buana Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36456/abadimas.v6.i01.a5901

Abstract

The purpose of this PPM activity is to help business actors of Krupuk Ikan Gabus SME Partners to provide understanding to business actors about the factors supporting business activities, namely legality and business management factors so that business activities carried out are not only profit-oriented, but business activities can continue to develop in the future by paying attention to and applying supporting factors for business activities. The specific objectives are: so that partners of Krupuk Ikan Gabus Products can earn income from the results of the products they make in order to be able to work on the economy with maximum achievements in accordance with the problems or problems that partners do. Furthermore, in order to be able to raise the level of his life in living his life. The target of this PPM Activity at this Snakehead Fish Product Partner is to make Employee SOPs, training on making Simple Financial reports, Making new Krupuk Packaging, Helping Digital Marketing so that income increases, Coaching and training employees for hygenic product production, training and coaching on management in good inventory and business management, helping to make logos, media banners and pamlets for advertising. The method implemented in this Community Empowerment Program is through business mentoring techniques including partner mindset coaching, business capital assistance online marketing training, training and financial report coaching, product promotion assistance, quality and quality snakehead fish krupuk production assistance, business management training, and training on selecting the most desirable krupuk flavors. The results of the Community Empowerment Program activities significantly increased the income and productivity of this group of community partners higher before, significantly understanding the business knowledge well, starting from good production, very fast sales and digital marketing as well as improvements in hygenic science in the management of these krupuk products.