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All Journal IJEBD (International Journal Of Entrepreneurship And Business Development) Jurnal Abadimas Adi Buana Prosiding Konferensi Nasional PKM-CSR
Rena Febrita Sarie
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Humanities Control & Systems Engineering Economics, Econometrics & Finance Education Energy Environmental Science Nursing Public Health Social Sciences Other

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USAHA MINUMAN SARIDELE DI KOTA SURABAYA Rena Febrita Sarie; Dwi Lesno Panglipursari; Yurilla Endah Muliatie; Nur Jannah; Pramandyah Fitah Kusuma
Prosiding Konferensi Nasional Pengabdian Kepada Masyarakat dan Corporate Social Responsibility (PKM-CSR) Vol 4 (2021): Peran Perguruan Tinggi dan Dunia Usaha dalam Mewujudkan Pemulihan dan Resiliensi Masya
Publisher : Asosiasi Sinergi Pengabdi dan Pemberdaya Indonesia (ASPPI)

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (357.704 KB) | DOI: 10.37695/pkmcsr.v4i0.1310

Abstract

Program Pengabdian Masyarakat dalam semester ini adalah mengembangkan Usaha Kecil Mandiri (UKM) produksi minuman Saridele di Kecamatan Sawahan Surabaya. Permasalahan yang dihadapi saat ini adalah pemasaran yang terbatas pada segmen pasar tertentu dalam lingkup yang kecil. Untuk mengatasi masalah pemasaran yang terbatas maka kami menawarkan pemasaran produk sari dele pada segmen pasar yang lebih luas agar hasil produksi saridele dapat terjual lebih banyak. Penjualan yang lebih luas wilayahnya akan dapat meningkatkan pendapatan usaha mitra UKM. Dalam rangka untuk mempertahankan kontinuitas operasional usaha dimasa yang akan datang juga diperlukan tata kelola manajemen usaha yang lebih baik dan dimungkinkan juga memberdayakan usaha kerjasama dengan mitra lain non wirausahawan. Implementasi program pengabdian ini antara lain meliputi: 1) Memberikan pelatihan produksi minuman Saridele. 2) Melakukan pendampingan dalam memilih pasar potensial, promosi dan lokasi penjualan. 3) Memberikan pendampingan pembuatan merk/logo kemasan. 4) Memberikan pelatihan dan pendampingan dalam menentukan varian cita rasa minuman saridele. 5) Memberikan pelatihan dan pendampingan dalam menentukan biaya produksi. 6) Memberikan pelatihan dan pendampingan dalam penyusunan laporan keuangan. Dengan adanya kegiatan ini diharapkan penjualan bisa meningkat sehingga meningkat pula pendapatan yang diperoleh. Tetapi dengan adanya penerapan PPKM, hasil penjualan tidak sesuai dengan target yang diharapkan.
USAHA KECIL KRUPUK IKAN GABUS DI DUSUN KAUMAN SURABAYA Chandra Kartika; Chamariyah; Rena Febrita Sarie
Jurnal Abadimas Adi Buana Vol 6 No 01 (2022): Jurnal Abadimas Adi Buana
Publisher : LPPM Universitas PGRI Adi Buana Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36456/abadimas.v6.i01.a5901

Abstract

The purpose of this PPM activity is to help business actors of Krupuk Ikan Gabus SME Partners to provide understanding to business actors about the factors supporting business activities, namely legality and business management factors so that business activities carried out are not only profit-oriented, but business activities can continue to develop in the future by paying attention to and applying supporting factors for business activities. The specific objectives are: so that partners of Krupuk Ikan Gabus Products can earn income from the results of the products they make in order to be able to work on the economy with maximum achievements in accordance with the problems or problems that partners do. Furthermore, in order to be able to raise the level of his life in living his life. The target of this PPM Activity at this Snakehead Fish Product Partner is to make Employee SOPs, training on making Simple Financial reports, Making new Krupuk Packaging, Helping Digital Marketing so that income increases, Coaching and training employees for hygenic product production, training and coaching on management in good inventory and business management, helping to make logos, media banners and pamlets for advertising. The method implemented in this Community Empowerment Program is through business mentoring techniques including partner mindset coaching, business capital assistance online marketing training, training and financial report coaching, product promotion assistance, quality and quality snakehead fish krupuk production assistance, business management training, and training on selecting the most desirable krupuk flavors. The results of the Community Empowerment Program activities significantly increased the income and productivity of this group of community partners higher before, significantly understanding the business knowledge well, starting from good production, very fast sales and digital marketing as well as improvements in hygenic science in the management of these krupuk products.
PEMBERDAYAAN MASYARAKAT UNTUK MENGGALI POTENSI DESA WISATA DI PRIGEN PASURUAN Yurilla Endah Muliatie; Sujani Sujani; Rena Febrita Sarie
Prosiding Konferensi Nasional Pengabdian Kepada Masyarakat dan Corporate Social Responsibility (PKM-CSR) Vol 5 (2022): PERAN PERGURUAN TINGGI DAN DUNIA USAHA DALAM AKSELERASI PEMULIHAN DAMPAK PANDEMI
Publisher : Asosiasi Sinergi Pengabdi dan Pemberdaya Indonesia (ASPPI)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37695/pkmcsr.v5i0.1691

Abstract

Kecamatan Prigen mempunyai banyak destinasi wisata tetapi yang terkenal di seantero negeri hanya Taman Safari Prigen. Salah satu destinasi wisata adalah Sendang Sumber Segaran yang terletak di Dusun Kebonagung, Desa Sukolelo. Karena di Dusun Kebonagung ada beberapa sumber air maka penduduk berusaha memanfaatkan sumber air yang ada untuk diangkat sebagai obyek wisata. Dengan adanya Sendang Sumber Segaran yang dibuka untuk destinasi wisata, pemuda desa membuka Warung Segaran sebagai pelengkap di destinasi wisata tersebut. Tetapi warung ini masih belum dikelola secara profesional dimana produk yang disajikan kebanyakan hanya minuman dan belum ada produk makanan. Disamping itu juga promosi dirasakan sangat kurang karena hanya orang-orang di sekitar warung Segaran saja yang berkunjung dan sangat minim pengunjung dari luar kota. Pengetahuan masyarakat di sekitar juga masih kurang. Mereka belum paham dengan dibukanya destinasi wisata ini dapat meningkatkan penghasilan mereka karena mereka bisa membuat produk yang bisa dititipkan di warung Segaran untuk dijual sebagai oleh-oleh. Dengan adanya beberapa permasalahan ini pengabdi berusaha mencarikan solusi sehingga luaran yang ditargetkan yaitu membuat Warung Segaran sebagai destinasi wisata desa terbaru dengan manajemen sumber daya manusia yang terampil sebagai nilai tambah untuk mendongkrak perekonomian dusun, serta memiliki beberapa mitra kerja bisnis yang bisa menjadi wadah untuk produk UKM di dusun yang bisa ditampilkan sebagai oleh-oleh khas dari Warung Segaran di dusun Kebonagung, Sukolelo, Prigen, dapat tercapai.
PPM PENINGKATAN USAHA PUDING SUSU KEDELAI DI KOTA SURABAYA Rena Febrita Sarie; Nur Jannah; Sayekti Suindyah Dwiningwarni
Prosiding Konferensi Nasional Pengabdian Kepada Masyarakat dan Corporate Social Responsibility (PKM-CSR) Vol 5 (2022): PERAN PERGURUAN TINGGI DAN DUNIA USAHA DALAM AKSELERASI PEMULIHAN DAMPAK PANDEMI
Publisher : Asosiasi Sinergi Pengabdi dan Pemberdaya Indonesia (ASPPI)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37695/pkmcsr.v5i0.1571

Abstract

Abstract The community service program in this semester is to develop independent small businesses (SMEs) further from the production of Soy Juice Milk drinks in Sawahan District, Surabaya. The problem faced today is the high price of soybean raw materials which has resulted in a decrease in demand for saridele drinks to partners and the large number of residual soy juice milk that is not sold out in a day. To overcome the problem of limited marketing, we offer to diversify the processed products of soy cider milk drinks into snack products, namely pudding in a wider market segment so that the processed production of Soy Milk can be sold more in the form of food or saridele drinks. Sales that are wider in area will be able to increase the business income of SME partners. In order to maintain the continuity of business operations in the future, better governance of business management is also needed and it is also possible to empower cooperative businesses with other non-entrepreneurial partners. The implementation of this service program includes, among others, 1) Providing training on the production of Saridele Pudding. 2) Assisting in choosing potential markets, promotions and sales locations. 3) Provide assistance in making packaging brands/logos. 4) Provide training and assistance in determining the flavor variants of Soy Milk Pudding. 5) Provide training and assistance in determining production costs. 6) Provide training and assistance in the preparation of financial statements. Keywords: Pudding, Soy Milk, Marketing, Training
Agrotourism Tourism Village Development Model Ngebret Hamlet, Morowudi Village, Cerme District, Gresik Regency Chandra Kartika; Mei Indrawati; Rena Febrita Sarie; Veronika Nugraheni Sri Lestari
IJEBD (International Journal of Entrepreneurship and Business Development) Vol 6 No 5 (2023): September 2023
Publisher : LPPM of NAROTAMA UNIVERSITY

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29138/ijebd.v6i5.2299

Abstract

Purpose: Development Model of Agrotourism Tourism Village, Ngebret Hamlet, Morowudi Village, Cerme District, Gresik Regency. This further research aims to test and analyze the Development Model of Agrotourism Tourism Village, Ngebret Hamlet, Morowudi Village, Cerme District, Gresik Regency The sample in the study was 15 correspondents related to agrotourism tourism villages. Design/methodology/approach: The sampling method used in this study is to take it to the concerned corespodent. The data collection method was carried out by distributing interviews to correspondents related to agrotourism tourism villages, namely respondents in Ngebret Hamlet, Morowudi Village, Cerme District, Gresik Regency. The data analysis technique is SWOT strategy analysis. Findings: From this advanced research activity, it resulted in the contribution of the development of agrotourism tourism villages to the improvement of the regional economy in Morowudi Ngebret Village, Cerme District, Gresik Regency through the development of agrotourism tourism villages that can increase profitability and business development well and can improve village economic development in Ngebret Hamlet, Morowudi Village, Cerme District, Gresik Regency. Paper type: Research Paper.
Co-Authors Chamariyah Chamariyah - - Chandra - Kartika Chandra Kartika Dwi Lesno Panglipusari Mei Indrawati Nur Jannah Pramandyah Fitah Kusuma Sayekti Suindyah D Sujani Sujani Veronika Nugraheni Sri Lestari Yurilla Endah Muliatie