Article Per Year (5 Year)
p-Index From 2019 - 2024
0.408
P-Index
This Author published in this journals
All Journal Jurnal Bina Manajemen Jurnal Abdi Mandala
Rohmanuddin Rohmanuddin
Sekolah Tinggi Ilmu Ekonomi Wiyatamandala
Economics, Econometrics & Finance Education

Published : 2 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 2 Documents
Search

 1 
PENGARUH BRAND IMAGE DAN HARGA TERHADAP KEPUTUSAN PEMBELIAN DI MASA PANDEMI COVID 19 (STUDI KASUS PADA BISNIS RITEL PAKAIAN “STING” CABANG KEDOYA GREEN GARDEN) Rohmanuddin Rohmanuddin; Hana Arif Suprayogo
Jurnal Bina Manajemen Vol 10 No 2 (2022): Jurnal Bina Manajemen Volume 10 Nomor 2 Maret Tahun 2022
Publisher : STIE Wiyatamandala

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52859/jbm.v10i2.207

Abstract

This research was made with the aim of knowing the influence between brand image and price, either partially or simultaneously on purchasing decision during the covid 19 periode, with a case study of the clothing retail business “Sting” Kedoya branch, Green Garden. In this study, the author uses a sampling technique that is sampling purpose. Where the author takes the research sample, namely the community in the RT 06 area, North Kedoya village, West Jakarta as many as 170 people. The instrument in this study used a questionnaire which was then processed using the IBM SPSS version 25.0 application software followed by multiple linear regression analysis. The result of this study indicate that simultaneously the brand image (X1) and price (X2) variables have a significant and positive effect on purchasing decisions (However, partially the brand image (X1) variable does not have a positive influence on purchasing decisions, and only the price variable (X2) which has a positive influence on purchasing decisions (Y). The results on the coefficient test of determination (R) show that the influence of brand image (X1) and price (X2) variables has an influence of 0.908 or 90.8% on purchasing decisions (Y). Meanwhile, 9.29% is influenced by other variables outside of this research.
PELATIHAN PENGOLAHAN DATA PENELITIAN BISNIS PADA MAHASISWA SEKOLAH TINGGI ILMU EKONOMI WIYATAMANDALA DENGAN MENGGUNAKAN APLIKASI SPSS (STATISTICAL PRODUCT AND SERVICE SOLUTIONS) Andres Dharma Nurhalim; Rohmanuddin Rohmanuddin
Jurnal Abdi Mandala Vol 1 No 1 (2022): Jurnal Abdi Mandala Volume 1 Nomor 1 April Tahun 2022
Publisher : Sekolah Tinggi Ilmu Ekonomi Wiyatamandala

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (328.77 KB) | DOI: 10.52859/jam.v1i1.210

Abstract

In data processing activities, it is known that there are still many students who do not understand the SPSS program in processing the data used to compose their final project. This is experienced by students of the management and accounting study program at the Wiyatamandala School of Economics where there are still many who do not understand how to operate the SPSS program. Therefore, it is necessary to introduce technology-based learning media related to the SPSS program through training. This training is part of community service activities that aim to provide additional knowledge, improve skills, train students' creative thinking and make it easier to determine the statistical tests used in compiling the final project. After the training was completed, the students seemed very enthusiastic, many of them even asked questions. Students also gave a good appreciation of the training activities and hoped that more activities related to data analysis would be held in the future. This training activity gives more value to students, especially in completing their final project
Co-Authors Andres Dharma Nurhalim Hana Arif Suprayogo