Article Per Year (5 Year)
p-Index From 2019 - 2024
1.048
P-Index
This Author published in this journals
All Journal JIEMAN: Journal of Islamic Educational Management
Khotibul Umam
UIN Kiai Haji Achmad Siddiq Jember
Education Other

Published : 3 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 3 Documents
Search

 1 
Strategi Pemasaran dalam Rekrutmen Peserta Didik Baru di Madrasah Ibtidaiyah Ma’arif (MIMA) 01 KH. Shiddiq Jember Silfiyah Aisyatul Maziyah; Khotibul Umam; Hepni Hepni
JIEMAN: Journal of Islamic Educational Management Vol. 2 No. 1 (2020): JIEMAN: Journal of Islamic Educational Management
Publisher : The Faculty of Education and Teaching Training

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35719/jieman.v2i1.19

Abstract

Salah satu upaya untuk menjamin kelansungan lembaga pendidikan adalah strategi pemasaran yang tepat sasaran dalam jangka pendek, jangka menengah dan jangka panjang. Kajian ini difokuskan untuk mengungkap: 1) Bagaimana konsep perencanaan pemasaran dalam rekutmen peserta didik baru di MIMA 01 KH. Shiddiq Jember Tahun Pelajaran 2018/2019? 2) Bagaimana pelaksanaan pemasaran dalam rekutmen peserta didik baru di MIMA 01 KH. Shiddiq Jember Tahun Pelajaran 2018/2019? 3) Bagaimana faktor pendukung dan kendala pemasaran dalam rekutmen peserta didik baru di MIMA 01 KH. Shiddiq Jember Tahun Pelajaran 2018/2019? Pendekatan penelitian menggunakan pendekatan kualitatif. Pengumpulan data menggunakan observasi, wawancara dan dokumentasi. Analisis data menggunakan teknik analisis interaktif model Miles and Huberman yaitu pengumpulan data, kondensasi data, penyajian data dan penarikan kesimpulan. Teknik pengumpulan data menggunakan observasi partisipan, wawancara terbuka dan dokumentasi. Pengecekan keabsahan data memakai uji kredibilitas yaitu triangulasi sumber dan metode. Hasil penelitian adalah 1) Konsep perencanaan strategi pemasaran dalam rekrutmen peserta didik baru menggunakan bauran pemasaran 4-P; konsep product, price, promotion, place. 2) Pelaksanaan pemasaran dalam rekrutmen peserta didik baru menggunakan identifikasi pasar, segmentasi pasar dan positioning. 3) Faktor pendukung pemasaran yaitu menjalin kepercayaan kepada masyarakat dan kendala pemasaran terdapat pada minimnya akses media informasi lembaga. Kata Kunci: madrasah ibtidaiyah, rekrutmen peserta didik, strategi pemasaran sekolah One of the efforts to ensure the existence of educational institutions is a targeted marketing strategy in the short term, the medium term and the long term. The study is focused on uncovering: 1) how the concept of marketing planning in the new protege program at MIMA 01 KH. Shiddiq Jember of lesson 2018/2019? 2) how is marketing performed in the new education program at MIMA 01 KH. Shiddiq Jember lesson 2018/2019? 3) how are contributing factors and marketing constraints in the new advanced education program at MIMA 01 KH. Shiddiq Jember of 2018/2019? The research approach employs a qualitative approach. Data collection uses observation, interview and documentation. Data analysis uses the Miles, Huberman and Saldana’s interactive model analysis techniques that are data collecting, data condensing, data presentation and deduction pullout. Data gathering techniques using participants' observations, open interviews and documentation. Verifying data results in a credibility test, which is source and method triangulation. Research results are 1) The concept of marketing strategy planning in new recruits using 4-p marketing mix: product, price, promotion, place. 2) Implementation of marketing in the new protege recruits using market identification, market segmentation and positioning. 3) The marketing factor of developing trust in people and marketing challenges is that the society's lack of access to media information.
Pengaruh Penempatan dan Motivasi Kerja terhadap Kepuasan Kerja dan Kinerja Guru di Madrasah Aliyah Se-Kabupaten Jember Nur Rohim; Khotibul Umam
JIEMAN: Journal of Islamic Educational Management Vol. 2 No. 2 (2020): JIEMAN: Journal of Islamic Educational Management
Publisher : The Faculty of Education and Teaching Training

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35719/jieman.v2i2.21

Abstract

Penelitian ini bertujuan untuk mengetahui pengaruh penempatan dan motivasi kerja terhadap kepuasan kerja dan kinerja guru di Madrasah Aliyah Se-Kabupaten Jember. Jumlah populasi 97 Madrasah dengan rincian tiga Madrasah Aliyah Negeri dan 94 Madrasah Aliyah Swasta. Jumlah sampel sebanyak enam madrasah dengan 100 responden. Teknik pengambilan sampel menggunakan purposive sampling. Metode penelitian menggunakan pendekatan kuantitatif jenisnya regresi. Pengumpulan data menggunakan teknik observasi, angket dan dokumen-dokumen. Analisis data menggunakan Path Analyisis. Data diolah dengan menggunakan program SPSS 16 for Windows. Penelitian sampai pada simpulan: Koefisien jalur pertama, penempatan berpengaruh positif dan signifikan terhadap kepuasan kerja guru serta kepuasan kerja guru juga berpengaruh positif dan signifikan terhadap kinerja guru. Jadi pengaruh langsung  penempatan terhadap kinerja guru lebih efektif dari pada melalui kepuasan kerja. Koefisien jalur kedua, motivasi kerja berpengaruh tidak langsung terhadap kinerja guru. Akan tetapi motivasi berpengaruh positif dan signifikan terhadap kepuasan kerja. Jadi pengaruh motivasi kerja terhadap kinerja guru dapat melalui kepuasan kerja guru. Kata Kunci: penempatan, motivasi kerja, kepuasan kerja, kinerja guru This study aims to determine the effect of placement and work motivation on job satisfaction and teachers' performance in Madrasah Aliyah throughout Jember Regency. The total population is 97 madrasas consisting of three States and 94 private Madrasah Aliyahs. There are 100 research respondents incorporating six madrasahs in total. The sampling technique used was purposive sampling. This study used a regression type of quantitative approach. Data were collected through observation, questionnaires, and documentation, and then analyzed by using Path Analysis. The data were processed using SPSS 16 for Windows. Based on the results of the analysis and discussion, it can be concluded that; the first Path Coefficient, the placement, has a positive and significant effect on teachers' job satisfaction and the job satisfaction itself also has a positive and significant effect on teachers' performance. Hence, the direct effect of placement on teacher performance is more effective than job satisfaction. The second path coefficient, work motivation, has an indirect effect on teachers' performance. However, motivation has a positive and significant effect on job satisfaction. Therefore, the influence of work motivation on teachers' performance can be measured through teachers' job satisfaction.
Defining Management Strategy for the Excellence Class Program during the 2019 Coronavirus Disease Pandemic Rizki Syiam; Zainal Abidin; Khotibul Umam
JIEMAN: Journal of Islamic Educational Management Vol. 4 No. 2 (2022): JIEMAN: Journal of Islamic Educational Management
Publisher : The Faculty of Education and Teaching Training

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35719/jieman.v4i2.133

Abstract

The purpose of this study is to describe and analyze the planning, implementation, and evaluation of the strategies for madrasa principals in the Coronavirus Disease 19 pandemic era in managing the superior class program at MTs Negeri 11 Banyuwangi. This research uses a qualitative approach which is research that produces descriptive data in the form of written or spoken words from people and observable behavior. The results of this study indicate that: focus 1. a). The school conducts a needs analysis. b). Schools set goals according to school targets. c). The school establishes several programs including teachers teaching subjects that are taught in accordance with qualifications and competence in their fields as well as schools preparing teacher training for online learners. focus 2. a). Availability of adequate electronics for teachers and students. b). The learning process through several applications and links to the learning process is given by the teacher. c). The teacher has followed the guidance of technology. focus 3. a). In the form of files via the Whatsapp application and instructions via video calls. b). Attendance system via Whatsapp and fill out Google form. c). Materials and evaluations are uploaded to Youtube and Google Sites. The head of the madrasa is the key that determines the success of the madrasa in achieving its goals. The head of the madrasa is required to always improve the effectiveness of the performance of the staff at the madrasa. The emergence of the Covid-19 Pandemic which has spread throughout the world including Indonesia has had an impact on all sectors. Not being left behind also has implications for the education sector, so it requires changes in systems and policies, even the way students learn is also required to follow established policies. Such as remote management, giving lots of assignments and a more flexible learning system, and so on. The head of the madrasa has a very decisive role in the progress of an educational institution. This is because the madrasa head has a very large role in developing an educational institution. For this reason, one of the ways that can be taken is through improving the quality of education management. The focus of the research is how to plan, implement and evaluate the strategy of the head of the madrasa in the era of the Coronavirus Disease 19 pandemic in managing the superior class program at MTs Negeri 11 Banyuwangi. The purpose of this study is to describe and analyze the planning, implementation, and evaluation of the strategies for madrasa principals in the Coronavirus Disease 19 pandemic era in managing the superior class program at MTs Negeri 11 Banyuwangi. This research uses a qualitative approach which is research that produces descriptive data in the form of written or spoken words from people and observable behavior. The results of this study indicate that: focus 1. a). The school conducts a needs analysis. b). Schools set goals according to school targets. c). The school establishes several programs including teachers teaching subjects that are taught in accordance with qualifications and competence in their fields as well as schools preparing teacher training for online learners. focus 2. a). Availability of adequate electronics for teachers and students. b). The learning process through several applications and links to the learning process is given by the teacher. c). The teacher has followed the guidance of technology. focus 3. a). In the form of files via the Whatsapp application and instructions via video calls. b). Attendance system via Whatsapp and fill out Google form. c). Materials and evaluations are uploaded to Youtube and Google sites
Co-Authors Hepni Hepni Nur Rohim Rizki Syiam Silfiyah Aisyatul Maziyah Zainal Abidin