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Pengaruh Customer Value terhadap Brand Loyalty: Customer Satisfaction sebagai Variabel Intervening pada Produk Smartphone Samsung di Kota Sampit Marpuah Marpuah; Yuli Andriyati
Keizai Vol 1, No 1 (2020): Maret
Publisher : Universitas Darwan Ali

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (580.107 KB) | DOI: 10.56589/keizai.v1i1.147

Abstract

This study aims to know the effect of customer value on brand loyalty with customer satisfaction as an intervening variable on Samsung smartphone products in Sampit city. This study uses a purposive sampling technique with 80 respondents in Samsung smartphone users. Data was collected through questionnaires and methods for data analysis performed using structural equation modeling (SEM). The result showed that: (1) the customer value has a positive effect on customer satisfaction, (2) the customer value has a positive effect on brand loyalty, and (3) customer satisfaction has no effect on brand loyalty, so it is concluded that customer satisfaction is not an intervening variable between customer value and brand loyalty.
Pengaruh Harga dan Kelengkapan Produk terhadap Minat Belanja di Mentari Swalayan dimana Kemudahan Belanja di Alfamart menjadi Variabel Moderating Rusdawati Rusdawati; Yuli Andriyati
Keizai Vol 2, No 1 (2021): Maret
Publisher : Universitas Darwan Ali

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (465.816 KB) | DOI: 10.56589/keizai.v2i1.180

Abstract

This study was purposed to determine the effect of price and product completeness on shopping interest in Mentari Swalayan with the ease of shopping as a moderating variable. What is presented as a population is all customers who have shopped at Mentari Swalayan and Alfamart. The sampling method used was convenience sampling, in which the total amount of respondents was 112. The research instrument is a questionnaire using a Likert scale to collect data about price and product completeness variables and purchase desire, as well as the ease of shopping as a moderating using the HRA (Hierarchical Regression Analysis) method. The results of this study showed that price and product completeness partially and simultaneously have a positive significant effect on purchase intention. According to the result of data analysis, the ease of shopping does not moderate the effect of price and product completeness on shopping interest.
Pelatihan Pembuatan Tas Berbahan Dasar Kardus dan Tali Rafia bagi Pelaku Usaha Kerupuk Ikan Di Desa Sungai Undang Sari Hayati; Leni Handayani; Yuli Andriyati; Lili Winarti
I-Com: Indonesian Community Journal Vol 3 No 2 (2023): I-Com: Indonesian Community Journal (Juni 2023)
Publisher : Fakultas Sains Dan Teknologi, Universitas Raden Rahmat Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (549.395 KB) | DOI: 10.33379/icom.v3i2.2271

Abstract

Desa Sungai undang merupakan salah satu desa yang berada di kabupaten Seruyan yang Sebagian besar penduduknya bekerja pada sektor perikanan baik sebagai nelayan maupun pelaku usaha pengolahan hasil perikanan. Salah satu usaha yang cukup berkembang di Desa ini adalah pengolahan kerupuk ikan yang dilakukan oleh ibu rumah tangga. Ada beberapa permasalahan yang ada dalam penjualan produk ini yaitu para pelaku usaha masih sangat terbatas promosi yang dilakukan. Biasanya para pelaku usaha membeli tas khusus sebagai salah satu promosi usaha, namun ini juga sangat terbatas karena cukup mahalnya pemesanan untuk membuat tas kemasan bagi pembeli. Kegiatan Pelatihan dilakukan dengan metode kolaborasi antara ceramah interaktif dan demonstrasi.Dalam kegiatan ini para peserta terlibat aktif dalam kegiatan ini, hal ini bertujuan untuk melatih keterampilan peserta dalam membuat tas yang berbahan dasar kardus dan tali rafia, setelah selesai kemudian dilakukan evaluasi. Hasil kegiatan ini para peserta sudah mulai bisa membuat tas berbahan dasar kardus dan tali rafia yang nantinya dapat menggantikan tas yg biasa dipesan oleh peserta sebagai tempat belanja bagi para pembeli.
Effect of Trust, Quality of Service to Jne Express Consumer Satisfaction in Sampit District, Kotawaringin Timur District Sari Hayati*; Yuli Andriyati; Leni Handayani
Riwayat: Educational Journal of History and Humanities Vol 7, No 1 (2024): History of Education, and Social Science
Publisher : Universitas Syiah Kuala

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24815/jr.v7i1.37217

Abstract

The purpose of this study  was to  determine the factors  that  influence consumer  satisfaction with JNE Express  freight  forwarding services in Sampit District, Kotawaringin Timur.  District, in the study of 100 people using the Slovin formula. By using the Accidental Sampling method. With the provisions of the data analysis in this study is quantitative using multiple linear regression method and the data is analyzed using the SPSS V.23 program. Based on the results of this study indicate that Trust and Service Quality significantly influence Consumer Satisfaction in JNE Express freight forwarding services in Sampit District, Kotawaringin Timur Regency. Simultaneously the independent variable (Trust and Service Quality) significantly influences the dependent variable (Customer Satisfaction) on JNE Express freight forwarding services in Sampit District, Kotawaringin Timur  Regency. R Square value of 0.571 or 57.1% means the variable Customer Satisfaction is influenced by the Trust and Quality of Consumers while the remaining 42.9% is influenced by other variables not used in this study.