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All Journal Dinamika Akuntansi Keuangan dan Perbankan Keizai

Bambang Sutejo, Bambang

(SINTA ID: 6742479) Universitas Darwan Ali

Author-ID : 4394680

Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences

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Articles

Establishment of Consumer Satisfaction by Aspects of Serviceability and Mix of Marketing at One Chicken Outlet Kasongan Manti Apriyani; Bambang Sutejo
Keizai Vol 2, No 2 (2021): September
Publisher : Universitas Darwan Ali

The survey I conducted was meant to determine the consumer satisfaction formation by serviceability and mix of marketing aspects at One Chicken Outlet Kasongan. The samples used in this study were 75 respondents and the instrument in this study was a questionnaire using a Likert Scale. The data processing method uses multiple linear regressions. The results of research on serviceability show 0.691 a significant value with a 0.05 significant level, so which means that Ho is passed. Ha is declared not accepted, meaning that the serviceability variable contributes in the same direction and insignificant impact on consumer satisfaction. The survey results on the place variable showed a significant value of 0.026 with a 0.05 significant level so Ho was declared not accepted, and Ha was passed. This means that the place variable has a significant positive impact on consumer satisfaction. The results of the study on the price variable showed a 0.000 significant value with a 0.05 significant level. So Ho is declared not accepted and Ha is passed. This means that the price variable has a significant positive impact on consumer satisfaction. The results showed a 0.170 significant value with a 0.05 significant level so Ho was passed and Ha was declared not accepted. This means that the promotion variable has no significant positive impact on the consumer satisfaction variable.

Review the Dimensions of Brand Equity (Study on Community of Users of Federal Brand Motorcycle Engine Lubricants in Sampit Early 2021) Bambang Sutejo; Sigit Mulyanto
Keizai Vol 2, No 1 (2021): Maret
Publisher : Universitas Darwan Ali

This study aims to determine how the strength of the brand equity of Federal brand motorcycle engine lubricants is seen from the dimensions of brand awareness, brand associations, perceived quality, and brand loyalty. The population in this study is the community of users of Federal brand motorcycle engine lubricants who replace lubricants at a motorcycle repair shop in Sampit. Data was obtained by using a questionnaire which was then analyzed by descriptive analysis. Brand awareness data is measured by percentage calculation, brand association data is measured by the Cochran test, while data on perceived quality and brand loyalty is measured by means. The results of the study show that (1) the dimension of brand awareness of Federal motorcycle lubricants ranks third in the top of mind, second in brand recall, and 4% in brand recognition. Associations related to Federal lubricants are Astra products, lubricants whose quality is tested, durable, and easy to obtain because they are available in various places in Indonesia. Federal lubricant quality perception has a performance level (3.12) lower than the importance level (4.25). From the switcher level brand loyalty to liking the brand, is categorized as good enough as the committed buyer level, it can be seen from the frequency of consumers suggesting and promoting Federal lubricants (3.91), therefore it can be concluded that Federal lubricant brand equity is quite strong.

Peran Ekspektasi atas Pendapatan dan Konsep Diri dalam Memperkuat Hasrat untuk Memulai Berwiraswasta Bambang Sutejo
Keizai Vol 1, No 2 (2020): September
Publisher : Universitas Darwan Ali

This study aims to determine the effect of expectations on income and self-concept on the desire to start an entrepreneur. The population in this study were active students of the Faculty of Business and the Faculty of Computer Science, Darwan Ali University. Data analysis used descriptive statistical analysis, prerequisite test analysis, and multiple linear regression analysis. The results showed that (1) Expectations on Income had a positive and significant effect on the Desire to Start Entrepreneurship which was indicated by a significance valueless than the level of significance (0.000 <0.050) and the t value of 9.437 which was greater than the t table. (2) Self-concept has a positive and significant effect on the Desire to Start Self-Employment, which is indicated by a significance value less than the level of significance (0.000 <0.050) and the t-count value of 9.437 is greater than the t table. (3) Expectations on Income and Self-Concept simultaneously have a positive and significant influence on the desire to start Self-Employment.

Pengaruh Kualitas Pelayanan, Pengetahuan, dan Kepercayaan terhadap Keputusan Muzakki dalam Membayar Zakat di Lembaga Amil Zakat Nurul Fikri Zakat Center Area Sampit Siti Aisyah; Bambang Sutejo
Keizai Vol 1, No 1 (2020): Maret
Publisher : Universitas Darwan Ali

This study aims to examine the effect of the influence of service quality, knowledge, and trust on Muzakki's decision to pay zakat at the Amil Zakat Institution Nurul Fikri Zakat Center Sampit Area. Data was collected through questionnaires with 100 respondents from muzak who paid zakat at Nurul Fikri Zakat Center Sampit Area. The sampling method and technique used are the Non-Probability Sampling Method and uses accidental sampling technique. T-test to test and prove the research hypothesis. The results of the t-test analysis showed that the service quality variable did not significantly influence Muzakki's decision to pay zakat at the Amil Zakat Institution Nurul Fikri Zakat Center Sampit Area, as evidenced by a regression value of 0.131 and a calculated value of 0.545 with a significance level of 0.587. The knowledge variable does not significantly influence the decision to pay Zakat at the Amil Zakat Institution Nurul Fikri Zakat Center Sampit Area, which proves with a regression value of 0.015 and a calculated value of 0.192 with a significant level of 0.848. The Trust variable has a significant positive effect on the decision to pay Zakat at the Amil Zakat Institution Nurul Fikri Zakat Center Sampit Area, which proves with a regression value of 0.273 and a calculated value of 3.422 with a significant level of 0.001.

THE ECONOMIC IMPACT OF NATIVE CHICKEN FARMING (NON-BREED) ON FAMILY INCOME (Study in Sojomerto Village, Reban District, Batang Regency) Rokh Eddy Prabowo; Bambang Sutejo; Agus Murdiyanto
Dinamika Akuntansi Keuangan dan Perbankan Vol 12 No 1 (2023): Vol. 12 No. 1 2023
Publisher : Faculty of Economic and Business Universitas STIKUBANK

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35315/dakp.v12i1.9290

In rural areas, there are fewer and fewer native chicken (non-breed or free-range) businesses run by household units. In other words, even though other households no longer raise free-range chickens, there are still households that do. When they have free-range chickens, they have the potential to earn more money than many other households. Furthermore, according to febroni (kompas.com), the native chicken livestock business has become one of the most promising in recent years. Year after year, the demand for chicken meat grows because there are more and more restaurants and street stalls selling native chicken menus. This statement is backed up by https://bukukas.co.id, which claims that "native chickens have their own market segment that is growing.". This phenomenon is worth researching in order to gain scientific knowledge about various aspects, especially the economic aspects of their income and social analysis in social life. According to the findings of this study, internal strategic factors affecting the livestock business of native chickens (non-breed) include population, health, feed availability, and capital. Furthermore, it has a positive impact on family income that the business of raising native (non-breed) chickens has, namely as a source of income for the surrounding population and as a producer of animal protein for the community, as well as additional income for the family

Co-Authors Agus Murdiyanto Manti Apriyani Rokh Eddy Prabowo Sigit Mulyanto Siti Aisyah

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