Bambang Sutejo, Bambang
(SINTA ID: 6742479) Universitas Darwan Ali

Published : 4 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 4 Documents
Search

Establishment of Consumer Satisfaction by Aspects of Serviceability and Mix of Marketing at One Chicken Outlet Kasongan Manti Apriyani; Bambang Sutejo
Keizai: Jurnal Kajian Ekonomi, Manajemen, dan Akuntansi Vol 2, No 2 (2021): September
Publisher : Program Studi Manajemen, Fakultas Bisnis, Universitas Darwan Ali

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (520.233 KB) | DOI: 10.56589/keizai.v2i2.258

Abstract

The survey I conducted was meant to determine the consumer satisfaction formation by serviceability and mix of marketing aspects at One Chicken Outlet Kasongan. The samples used in this study were 75 respondents and the instrument in this study was a questionnaire using a Likert Scale. The data processing method uses multiple linear regressions. The results of research on serviceability show 0.691 a significant value with a 0.05 significant level, so which means that Ho is passed. Ha is declared not accepted, meaning that the serviceability variable contributes in the same direction and insignificant impact on consumer satisfaction. The survey results on the place variable showed a significant value of 0.026 with a 0.05 significant level so Ho was declared not accepted, and Ha was passed. This means that the place variable has a significant positive impact on consumer satisfaction. The results of the study on the price variable showed a 0.000 significant value with a 0.05 significant level. So Ho is declared not accepted and Ha is passed. This means that the price variable has a significant positive impact on consumer satisfaction. The results showed a 0.170 significant value with a 0.05 significant level so Ho was passed and Ha was declared not accepted. This means that the promotion variable has no significant positive impact on the consumer satisfaction variable.
Review the Dimensions of Brand Equity (Study on Community of Users of Federal Brand Motorcycle Engine Lubricants in Sampit Early 2021) Bambang Sutejo; Sigit Mulyanto
Keizai: Jurnal Kajian Ekonomi, Manajemen, dan Akuntansi Vol 2, No 1 (2021): Maret
Publisher : Program Studi Manajemen, Fakultas Bisnis, Universitas Darwan Ali

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (152.795 KB) | DOI: 10.56589/keizai.v2i1.178

Abstract

This study aims to determine how the strength of the brand equity of Federal brand motorcycle engine lubricants is seen from the dimensions of brand awareness, brand associations, perceived quality, and brand loyalty. The population in this study is the community of users of Federal brand motorcycle engine lubricants who replace lubricants at a motorcycle repair shop in Sampit. Data was obtained by using a questionnaire which was then analyzed by descriptive analysis. Brand awareness data is measured by percentage calculation, brand association data is measured by the Cochran test, while data on perceived quality and brand loyalty is measured by means. The results of the study show that (1) the dimension of brand awareness of Federal motorcycle lubricants ranks third in the top of mind, second in brand recall, and 4% in brand recognition. Associations related to Federal lubricants are Astra products, lubricants whose quality is tested, durable, and easy to obtain because they are available in various places in Indonesia. Federal lubricant quality perception has a performance level (3.12) lower than the importance level (4.25). From the switcher level brand loyalty to liking the brand, is categorized as good enough as the committed buyer level, it can be seen from the frequency of consumers suggesting and promoting Federal lubricants (3.91), therefore it can be concluded that Federal lubricant brand equity is quite strong.
Peran Ekspektasi atas Pendapatan dan Konsep Diri dalam Memperkuat Hasrat untuk Memulai Berwiraswasta Bambang Sutejo
Keizai: Jurnal Kajian Ekonomi, Manajemen, dan Akuntansi Vol 1, No 2 (2020): September
Publisher : Program Studi Manajemen, Fakultas Bisnis, Universitas Darwan Ali

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (168.566 KB) | DOI: 10.56589/keizai.v1i2.162

Abstract

This study aims to determine the effect of expectations on income and self-concept on the desire to start an entrepreneur. The population in this study were active students of the Faculty of Business and the Faculty of Computer Science, Darwan Ali University. Data analysis used descriptive statistical analysis, prerequisite test analysis, and multiple linear regression analysis. The results showed that (1) Expectations on Income had a positive and significant effect on the Desire to Start Entrepreneurship which was indicated by a significance valueless than the level of significance (0.000 <0.050) and the t value of 9.437 which was greater than the t table. (2) Self-concept has a positive and significant effect on the Desire to Start Self-Employment, which is indicated by a significance value less than the level of significance (0.000 <0.050) and the t-count value of 9.437 is greater than the t table. (3) Expectations on Income and Self-Concept simultaneously have a positive and significant influence on the desire to start Self-Employment.
Pengaruh Kualitas Pelayanan, Pengetahuan, dan Kepercayaan terhadap Keputusan Muzakki dalam Membayar Zakat di Lembaga Amil Zakat Nurul Fikri Zakat Center Area Sampit Siti Aisyah; Bambang Sutejo
Keizai: Jurnal Kajian Ekonomi, Manajemen, dan Akuntansi Vol 1, No 1 (2020): Maret
Publisher : Program Studi Manajemen, Fakultas Bisnis, Universitas Darwan Ali

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (748.685 KB) | DOI: 10.56589/keizai.v1i1.151

Abstract

This study aims to examine the effect of the influence of service quality, knowledge and trust on Muzakki's decision to pay zakat at the Amil Zakat Institution Nurul Fikri Zakat Center Sampit Area. Data was collected through questionnaires with 100 respondents from muzakki who paid zakat at Nurul Fikri Zakat Center Sampit Area. The sampling method and technique used is the Non-Probability Sampling Method and uses accidental sampling technique. T test to test and prove the research hypothesis. The results of the t test analysis showed that the service quality variable did not significantly influence Muzakki's decision to pay zakat at the Amil Zakat Institution Nurul Fikri Zakat Center Sampit Area, as evidenced by a regression value of 0.131 and a calculated value of 0.545 with a significance level of 0.587. Knowledge variable does not significantly influence the decision to pay Zakat at the Amil Zakat Institution Nurul Fikri Zakat Center Sampit Area, which proves with a regression value of 0.015 and a calculated value of 0.192 with a significant level of 0.848. The Trust variable has a significant positive effect on the decision to pay Zakat at the Amil Zakat Institution Nurul Fikri Zakat Center Sampit Area, which proves with a regression value of 0.273 and a calculated value of 3.422 with a significant level of 0.001.