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All Journal Keizai Jurnal Ilmu Manajemen Mulawarman (JIMM)
Gajali Rahman
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Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences

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Pengaruh Kualitas Pelayanan dan Kualitas Produk Terhadap Loyalitas Pelanggan Melalui Kepuasan Pelanggan Sebagai Variabel Intervening (Studi Kasus pada Rumah Makan Rocket Chicken Sampit) Gajali Rahman; Rayuwanto Rayuwanto
Keizai Vol 1, No 1 (2020): Maret
Publisher : Universitas Darwan Ali

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (566.869 KB) | DOI: 10.56589/keizai.v1i1.150

Abstract

This study aimed to analyze the influence of service and product quality on customer loyalty and customer satisfaction as mediation. The population of the study was one hundred rocket chicken Sampit customers selected using accidental sampling methods. Analytical model used in this research path analysis. The result showed that 1) service quality of Rocket Chicken Sampit has no effect on customer satisfaction, 2) product quality of rocket chicken Sampit has no effect on customer satisfaction, 3) customer satisfaction of rocket chicken Sampit affects customer loyalty, 4) service quality of rocket chicken Sampit has no effect on customer loyalty, 5) product quality of rocket chicken Sampit effect on customer loyalty.
Pengaruh Persepsi Harga dan Suasana serta Kualitas Pelayanan terhadap Keputusan Konsumen Makan pada Rumah Makan Bebek Pawon di Samarinda Gajali Rahman; Suharno Suharno; Asnawati Asnawati
Jurnal Ilmu Manajemen Mulawarman (JIMM) Vol 3, No 4 (2018): November
Publisher : Fakultas Ekonomi Dan Bisnis Universitas Mulawarman

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29264/jimm.v3i4.1844

Abstract

Influence Perception of Price and Atmosphere And Service Quality Decision Against Eating Lunch At pawon Duck 'in Samarinda  The purpose of this study to determine the perception of price and Atmosphere And Service Quality Decision Against Eating Lunch At pawon Duck 'in Samarinda. The theoretical basis used by management pemasaram by using multiple linear regression analysis with 60 samples. The conclusion of this study: Price has a significant influence on consumer decisions at home feeding the ducks pawon, thus the research hypothesis is accepted. The atmosphere has a significant influence on consumer decisions at home feeding the ducks Pa Won. thus the research hypothesis is accepted. Quality of service has a significant influence on consumer decisions at home feeding the ducks pawon, thus the research hypothesis is accepted. 
Co-Authors Asnawati Asnawati Rayuwanto Rayuwanto Suharno Suharno